In the eating broadcasting industry, there is a up master who is called "single-handedly raising the cost of the whole eating broadcast", and this person is Brother Daxiang.
In The eating and sowing of Brother Daxiang, you can see the world's largest crab, the four-headed abalone with a single price of more than 10,000 yuan, and the peony shrimp freshly delivered on the same day... The ingredients are superb and the prices are amazing.
But if you think this is the price cap of the food world, you are very wrong, and the feast of the top rich can be much more exaggerated than this.
Today, the documentary that Tomato Jun wants to bring to you reveals the food on the plate of billionaires, and it is no exaggeration to say that they can eat our wages for a month or even a year in one bite.
The title of the documentary is "A Feast for Billionaires."
A box of 210,000 caviar
Laura is a caviar supplier, caviar has always been the exclusive food of the rich, but Laura's customers are the richest of the rich.
She supplies first-class merchants such as the Claritz Hotel, Harrods, Ritz Hotel, etc., and is constantly seeking individual buyers.
In Laura's view, London is in a transitional era, the old local assets are weakening, the new assets from the outside are constantly injecting, and she racked her brains in order to grasp these new rich people.
In the end, Laura decided to hold a caviar tasting, jewelry show and food tasting at the Russian Jewelry Theater, which sounded out of place, but Laura chose the location here, which is particularly unique - Laura believes that anyone who can afford to buy a diamond must be interested in the diamond in this food.
Sure enough, at the tasting meeting, a group of rich people gathered around Laura to discuss their deep relationship with caviar, some people said that they were from Russia and knew a lot about caviar, some people said that they had eaten caviar when they were very young...
On their faces, you can see the sense of honor that caviar brings them.
And Laura's story of caviar enhances this sense of honor - "you have to wait 12 years for white squid to spawn, so caviar is very rare", and when showing how to eat caviar, Laura explains that you can't use a gold spoon or a silver spoon to get caviar, otherwise it will ruin its flavor, which means that caviar is more precious than gold.
Hearing Laura's explanation, the rich people are obviously very satisfied, in their eyes, the box of caviar weighing 1.8 kilograms and priced at 210,000 has long become a symbol of status, status and even taste, and buying it back to flaunt itself is absolutely worth the money.
2. A glass of aged wine of 45,000
For Chinese who love to drink, wine culture is a no stranger word.
In the circle of the rich, there is also a wine culture exclusive to them.
Selvato is a vintner, but the wines he sells are a little special, all of which are good wines with a history of hundreds of years. He's not so much selling alcohol as he is selling stories and sense of history.
The Royal Wine of 1865, the year of Lincoln's assassination; the wine of Napoleon in 1805 and 1824; the wine of 1788, on the eve of the French Revolution, the day the United States Constitution was promulgated...
In the cellars of Selvato, only you can't think of it, there is no wine he can't find.
However, these wines are worth thousands of dollars, and the asking price of a glass of wine is thousands of pounds, note that it is a cup, not a bottle, and it is not a full glass, it is about one-fifth of the amount of a goblet, in fact, it can be drunk in one sip.
This price may scare off many people, but for the rich, there is a rush for this old wine.
Liero Fugiov, a real estate tycoon, approached Selvato for the last glass of French brandy from Napoleon's cellar in 1811 for £4,000, or about 45,000 yuan.
Before drinking, Servato and Liero discussed the history of the wine fiercely, and Selvato took the bottle and said exaggeratedly: "My hands are shaking now, you know, very few people in the world have the privilege of drinking this bottle."
After taking a sip of this old wine worth tens of thousands, Liero said contentedly: "This is very special, very special, let's end the chapter of history", and then drank it all, as if he were a great man who rewrote history.
Three, a cup of three thousand pieces of coffee
Once upon a time, Starbucks was the capital of the white-collar class to show off, but in fact, the price of a cup of coffee at Starbucks was not as good as a sip of coffee in the mouths of the rich.
Richard Hardwick and Dave Foster sell coffee, and the next client they're going to visit is an artist worth hundreds of millions of pounds.
In order to reflect the superiority of the coffee they are selling, they brought a total of 3 kinds of coffee to customers for comparison.
The first is emerald coffee, a cup of 10 pounds (about 89 yuan), the second, called ruby coffee, a cup of 60 pounds (about 535 yuan).
But that's not what they want to sell, what they really want to sell is a new variety called kl diamond coffee, a cup of 325 pounds (about 3,000 yuan).
The selling point of this kl diamond coffee is that it is not collected by hand, but by a small animal called musk cat to eat the coffee beans first, and then people go to find its feces, and then wash, dry and make.
It is said that after digestion of enzymes in the body of musk cats, the bitter taste of coffee beans can be removed to the greatest extent.
When he heard the origin of kl diamond coffee, the artist exclaimed: "It is indeed worth the price!" ”
Richard Hardwick and Dave Foster's ambitions aren't just about selling coffee, they're working on a dessert made from kl diamond coffee, targeting top billionaires who own private jets.
As a dessert specially customized for the top rich, it is naturally expensive. In addition to the high value of coffee, even the water used in the dessert is snow water from the crown of an iceberg in Africa, and the most important thing is that the crown is melting, and it is a little less to take a little.
In the end, after wasting 20,000 pounds (about 178,000 yuan) of raw materials, the pastry chef finally developed a work that satisfied them – a plate of desserts that cost £400 (about 3,500 yuan).
As for the sales of this sky-high dessert, Richard is not worried, because he understands the psychology of the rich: as long as he can tell the source and story of the ingredients, they are willing to pay for it.
4. Ingredients for an average of 5 people dying for it every year
Justin Hall is a private chef whose clients are regal and celebrity.
As a top chef, the only thing Justin doesn't have to think about when cooking is the cost of the ingredients, and his job is how to surprise guests with food.
In order to please customers, he has seen strange foods such as large octopus and large squid in his kitchen. And his next ingredient to amaze his guests is called dog claw snail.
People who often watch food programs must be familiar with dog claw snails, which are known as the golden ingredients in the snail class, because of the difficulty of picking, the number is rare and highly sought after by the high-end ingredient industry.
Dog claw snails only grow on the cliffs where the waves hit, when collecting dog claw snails, the collector can only use the rope to simply and quickly fix themselves, and then have to pick against the huge waves, one is not careful to be swept away by the waves.
It is understood that 5 people die every year because of picking dog claw snails.
But for Justin, the fact that someone lost his life is a good thing, because "it's bound to make the guests feel funny."
V. "Restaurant in the Sky" for Trapeze Artists
Many rich people have their own private jets, so the "sky restaurant" industry came into being.
Daniel Hume runs an "air restaurant" dedicated to these billionaires, and his job is to ensure that customers get all the ingredients they want at 10,000 meters.
From difficult ingredients to temporary requests from customers, he has to prepare them in advance. To do this, they need to build a good relationship with the flight attendants, explore the user's preferences together, and then prepare in advance.
As tiring as it sounds, the job is worth a lot, with a simple menu selling for as much as £400.
Laura, who sells caviar herself, hates the taste of caviar, but wants to blow caviar to the sky and accept the admiring eyes of the guests; Elvato, who sells wine, looks like a Shinto literary artist, with adjectives bouncing out in a string of adjectives; Richard, a coffee seller, bluntly says that the rich just like expensive...
Looking at the above examples, the attitude of the rich to food is about to come out – for them, the value of food is not in their taste, but in the value behind the food, or through the food to show their value.
They like expensive things, rare things, because these things can distinguish them from ordinary people.
But this is also the privilege of the rich, otherwise a large number of banknotes will lose their meaning of existence, so we can envy their profligacy, but we really don't have to hate the rich.
(Rotten Tomatoes Movie Editorial Office: Yang Jing)