Recently, Minhang District held a "grasping party building to promote rural revitalization" village party organization secretary training camp activities, a group of village secretaries participated in the on-site "dialogue • village" theme forum, from the perspective of "putting culture into the pocket, putting culture into the head, shaping culture into scenery, and putting culture on the stage", sharing and exploring the effective path of Minhang District to carry forward rural traditional culture, strengthen the construction of rural style civilization, and strengthen public cultural services in the context of the construction of the main urban area of modernization.
The "Training Camp" is located in an old warehouse in Caohang Village, Meilong Town, which has now been transformed into the "Guanyuan Cultural and Creative Park", which is also a successful case of the local introduction of cultural elements into the rural industry. At the scene, Sun Meiping, general secretary of the party branch and director of the village committee of Caohang Village, Meilong Town, said that today, this project has activated the revitalization of the rural cultural industry "a pool of spring water", which brings more benefits to the village collective economy at the same time, but also allows the cultural atmosphere to spread and radiate in the countryside, becoming a landscape and brand of Meilong Town.
It turned out that a few years ago, the old warehouse and old factory building in Caohang Village began to be transformed, and the Guanyuan Cultural and Creative Park was a cultural and creative enterprise introduced into the village. In 2018, on the eve of the first CIIE, Chen Qi, director of the China Artists Association and vice chairman of the Shanghai Municipal Artists Association, and four artists, Che Pengfei, Jiang Hong and Wang Jiafang, received the task of creating masterpieces in the main venue of the Expo. With the idea, the creative site becomes a big challenge. Because, whether it is the site environment, atmosphere, artistic conception, or transportation, security, logistics service support, etc., any link will affect the smooth creation of the painting. In the end, after the careful selection of the creative team, the Guanyuan Cultural and Creative Park in Caohang Village, Meilong Town, Minhang District, became the best choice.
In this way, the masterpieces of the main venue of the first CIIE, "Spring Breeze and the South Bank of the Green River", "Green Water and Green Mountains", "Shanghai" in the VIP Reception Hall of the Xijiao Hotel, and "Mountains and High Waters" in the Reception Hall of the Eastern Suburbs Hotel of the Second CIIE were all created in the Guanyuan Cultural and Creative Park. From the beginning of the painting to the final installation of the wall, it took only 13 days, and the whole creative process was orderly and affirmed by all parties.
In the past two years, after hearing about the creative environment here, artists have flocked to it. How to retain artists and let the artistic atmosphere take root and ferment here? Cao Xingcun decided to provide a platform for artists to communicate and provide high-quality services, and then attract more artists to create and exhibit here through them, and also let more art lovers come here to appreciate and read.
So far, Caohang Village has freed up a total of 12,000 square meters of space for the overall planning and layout of the Guanyuan Cultural and Creative Park, which has completed the relevant construction in two phases, and through investment attraction, has built a display space and sales platform for artworks and their derivatives, and strives to create a multi-functional cultural and creative park integrating art appreciation, cultural and creative experience, training and leisure.
Rural cultural revitalization is the soul of the rural revitalization strategy and the endogenous driving force for promoting the comprehensive revitalization of rural areas. Tao Jiaying, first secretary of the party branch of Huizhong Village in Pujiang Town, said that the village won the title of the most beautiful cultural village in Minhang District last year, and there is a "meet fifteenth" cultural project in the village that is still popular after 20 years, and even attracts many tourists to experience.
According to reports, Huizhong Village is one of the 7 reserved protected villages in Pujiang Town, which can be said to be a small and unremarkable village. Previously, the village lacked cultural infrastructure and had few cultural and sports activities. After the Spring Festival in 2000, a village cadre proposed to build a literary and artistic team to carry out a literary and artistic activity, which was recognized and supported by everyone. On March 15 of that year, the first phase of the Huizhong Village Literary and Art Show was held as scheduled. Two hours passed in a flash, the stage and offstage were still unfinished, the host said "see you on the 15th of next month", so that the name "meet fifteen" was fixed.
"Hui Nakamura does a play on the 15th of every month"! This news, passed on ten, ten hundred, passed down. After that, local literary and art lovers come to Huizhong Village from outside the village on the fifteenth day of each month to gather together for literary and artistic hobbies and cultural exchanges. The stage of "Meet 15" in Huizhong Village presented a colorful scene with a hundred flowers, which became a cultural business card of Huizhong Village. For the "Fifteen People's Theatre", the village party branch also saw the energy contained in this project, and also borrowed this stage to transmit new concepts such as garbage classification and volunteer service to the villagers, so as to promote more harmony among neighbors and more civilized rural customs.
Jin Aifang, secretary of the party branch and director of the village committee of Wang Nibang Village in Huacao Town, issued an invitation to the other village secretaries present, "Welcome everyone to play in Wang Nibang Village, drink tea and take a nap under the grape rack in the beautiful courtyard, and listen to the cultural stories of our Wang Nibang Village."
It should be known that in May 2018, when Wang Nibang Village first began to implement the creation of the "most beautiful courtyard", the whole village could not find a courtyard that met the declaration conditions. Over the past few years, not only have the demolition and illegal construction on the foundation of the house been completely demolished, but the party members have also taken the lead in creating a courtyard model room, so that the villagers have gone from "red eyes" to "heartbeat" to "joining", and the first batch of 27 villagers in 2019 took the initiative to successfully create the "most beautiful courtyard". Now, there are more and more "small three gardens" in the village, realizing "every family has a small piece, every household has a landscape, a garden and a landscape", and the villagers have begun to "compare" and "show off" each other, comparing whose courtyard is good-looking, showing off is "my family is a three-star household, your family is only a two-star household"...
Pang Weirong, general secretary of the party branch and director of the village committee of Pujiang Village, Pujin Street, said that in recent years, the village has paid attention to excavating rural cultural genes, insisting on inheriting the spirit of "etiquette" as the root of local culture, so that the majority of villagers can "see the nostalgia and retain the nostalgia" while feeling the artistic taste of etiquette, the taste of life, and the local flavor.
For the practice of these villages, Peng Bo, a professor and doctoral supervisor of the School of International and Public Affairs of Shanghai Jiao Tong University, suggested that as the main urban area of modernization of an international metropolis, the rural revitalization promoted by Minhang is an upgraded version, and it is necessary to focus on the goal of "for people, relying on people, nourishing people, and condensing people", strengthen the leadership of party building, adhere to culture as the soul, integrate multiple subjects, platforms and resources, and promote the transformation and upgrading of cultural revitalization to cultural governance, so as to gather the magnificent force to promote rural revitalization.
Column Editor-in-Chief: Huang Yongdi Text Editor: Huang Yongdi
Source: Author: Huang Yongdi