No matter in what era, making money is definitely something that everyone wants, although the ways to make money are various, but only by taking the right path can you make a lot of money. In the Republic of China period, Shanghai Beach will be in the clouds, all places are opportunities for gold, but the most profitable is still Gold Rong, he opened a gold theater, there are three money-making skills are not ordinary people can think, how does he make money? Below, Xiaobian will reveal the secret from scratch.
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Jin Jinrong was a well-known figure in Shanghai Beach, who had been apprenticed in Shanghai Beach in the early years, and later became a patrol in the French Concession because of his promotion by the French, and later became the inspector general of Shanghai. At this time, Jin Rong also became the leader of the Green Gang, not only eating the official and business circles, but also wandering in black and white, so he also won a lot of opportunities to make money, such as doing tobacco trade and opening casino dance halls. However, Jin Jinrong is most interested in the theater, on the one hand, he loves to watch dramas, on the other hand, watching plays is also a hobby of other shanghai beach gangsters, who can earn money and make friends.
In the 19th year of the Republic of China (1930 AD), a hotel located on Jinling Middle Road was transferred, so Jin Rong immediately spent a lot of money to buy this foreign three-story building, and after some decoration and renovation, it finally built the largest theater in Shanghai Beach at that time, and named it "Golden Grand Theater". Inside the theater, there are 1575 seats on the 4th floor, and more than 80 luxury boxes, specially prepared for the big guys on the beach.
In the first few years, the Golden Grand Theater mainly played Western movies, although widely popular with Westerners, but the people on the beach looked uncomfortable, on the one hand, because of the language barrier, they knew that the people in the movie were talking, but they didn't know what they were talking about, on the other hand, European and American movies were very open, and many Chinese people could not accept it. Therefore, the "theater" changed its name to "theater", no longer played European and American movies, began to stage our drama national essence, and the golden rong face was able to invite many famous characters, such as Gao Qingkui's father and son, and for a time the golden theater was all over the beach.
After the popularity of the theater came up, Jin Jinrong began to find a way to make money, he did not sell all the passes like other theaters, but divided the seats into three, six, nine, etc., of which the poorer seats were behind, far from the stage, the pricing was 1 ocean, which was affordable for ordinary families, and then it was the middle seat, not only the view was wide, the seat was also laid with soft cushions, and the price was 3 oceans, which was completely acceptable for the petty bourgeois crowd. Finally, the best seating in the whole theater is the front three rows, priced at 6 oceans, and there are free tea and pastries to enjoy.
The seats are not the most powerful, the golden Rongxue Western theater sells up luxury boxes, and each box is also equipped with a maid to serve the whole process of tea pouring water, the most luxurious is that there are electric fans and heaters in the box, although the price of each box is as high as 30 oceans, but before each play is booked out, and even there is a price increase, the highest time a box can be sold to 100 oceans, it is simply a sky-high price.
Do you think that's the end of it? Golden Rong has a more unique trick - selling black tickets. In the theaters of Shanghai Beach, it is very immoral to sell black tickets, but Jin Rong is powerful in his own power, so others dare not say anything more. The so-called "selling black tickets" is actually a seat sold twice, for example, there is a guest who wants to watch the play, but he does not want to see the beginning, only wants to see the finale part of the appearance of the famous character, that is, the last ten minutes, so he will wait until the end, but the seat he bought when the previous part of the play was staged was empty, so the theater calculated the time difference, and then sold the empty seat again.
There are many people watching the finale like this, and most of them are some rich people, who don't want to waste too much time in front, just watch the finale play over the hook. Therefore, by selling black tickets, the Golden Theater can also obtain tens of thousands of oceans of additional income a year. In addition to the seats, luxury boxes can also sell black tickets, such as the golden theater to implement a private room monthly system, when guests do not come to see the play, the theater will take out the monthly box and then sell, it is also equivalent to a box sold two boxes of money, and even sell another box can also sell another black ticket, in short, sell black tickets to make the theater rich.
A few years later, the situation in Shanghai Beach changed dramatically, the once glorious Golden Theater was forced to close, and the tycoon Golden Rong also fell off the altar. After liberation, the Golden Theater was merged by the East China Theater Research Institute and renamed "Popular Theater" to reopen, but at this time it had no relationship with Golden Rong.
"The Complete Biography of Golden Rong" by Wei Liang, Publisher: China Overseas Chinese Publishing House
Wenlan Hairun Studio Editor-in-Chief Wen Xiucai, this article is written by: Special History Writer: Liu Lijiang's