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Zhejiang is also a place for merchants.
In April 2020, Zhong ushered in the first listed company in his life, Wantai Biotech. With the aura of "the first domestic HPV vaccine", Wantai Bio successfully landed on the Shanghai Stock Exchange. On September 8 of the same year, Nongfu Spring was listed on the Hong Kong Stock Exchange, and before the listing of Nongfu Spring, Zhong Had never been on any rich list, because Nongfu Spring had always refused to disclose financial information to the public.
Since January this year, with two listed companies (Nongfu Shanquan and Wantai Biology), Zhong Has been rising in the ranking of the richest people. On January 4, he successfully squeezed out Ma Yun and Ma Huateng, ranking first in China; on January 8, with a real-time personal wealth of 94.8 billion US dollars, he surpassed buffett, the "god of stocks", becoming the sixth in the world. At that time, some media estimated that Zhong's net worth was about the sum of Ma Huateng, Wang Jianlin and Liu Qiangdong.
In April 2021, Forbes released the 35th edition of the World's Billionaires List, zhong With a net worth of US$68.9 billion (about 445.473 billion yuan), surpassing Ma Huateng (worth 65.8 billion US dollars, 49 years old, ranking 15th in the world), Ma Yun (48.4 billion US dollars, 56 years old, ranking 26th in the world), ranking first in China and 13th in the world.
Zhong Sui, who was a reporter for the Ministry of Rural Affairs, has the pastoral feelings of a literati, selling water and naming him Nongfu Mountain Spring, and his son named Shuzi. In the mall, he is also known as the "lone wolf", alone and innovative. He is probably one of the latest entrepreneurs among the many rich to do a systematic equity investment layout (the situation of overseas investment is unknown). Recently, the institution named "Guanzi Private Equity Fund Management (Hangzhou) Co., Ltd." (hereinafter referred to as "Guanzi Private Equity Fund") has just completed the filing and registration of the China Foundation Association, and the actual controller of the private fund manager (wholly owned by Yangshengtang) is Zhong Sui, who has recently become the richest man in Asia.
But in fact, Zhong is not far from capital. As early as more than 10 years ago, Yangshengtang Co., Ltd. invested in Zheshang Fund (Zheshang Fund was established in October 2010, shareholders include Minsheng Life, etc., and then some shareholders withdrew, and then introduced Zheshang Securities; at present, Yangshengtang and Zheshang Securities hold 25% of the shares, and Minsheng Life holds 50%) Respectively, in the past three years, Zheshang Fund has continuous net profit losses, as a minority shareholder, Zhong Shan, has not seen surprises in this very small financial field layout.
The newly established "Guanzi" is different, Yangshengtang is 100% controlled, and "Guanzi" often refers to the most important place in the drama plot, which is the key to the matter. Since March this year, Guanzi Private Equity Fund and its management have established an investment entity with a registered capital of nearly 2.5 billion yuan. The main investors are all related entities of Yangshengtang, and as of now, they have not invested abroad.
However, it should be foreseen that with the successful registration of Guanzi private equity fund managers, the CVC investment fund in the name of the richest man Zhong Sui, as well as the next step of investment, are near at hand.
Zhong's current industrial map mainly gathers food and beverage, biological vaccines, health care products and other fields. Now entering the private equity, China's rich man who has been hidden for many years, a new round of business territory, is about to begin. So where will his first investment, LP, or direct investment, be invested?
Pastoral literati who have been delayed by history, marketing rich people who have been achieved by the times
Zhong's family was originally a scholar who settled in Hangzhou. His grandfather Zhong Ziyi was the first party branch secretary of the Zhuji Communist Party during the Northern Expedition, and his parents were also intellectuals, when the whole family was sent to Zhuji, Shaoxing, and Zhong Grew up in Zhuji.
Zhong did not graduate from primary school, was forced to drop out of school in the fifth grade to work, and went to Jiaxing, Shaoxing and other places, he moved bricks at construction sites, worked as a mason, and worked as a carpenter. After resuming the college entrance examination, he used borrowed books to teach himself mathematics, physics and chemistry, and participated in the college entrance examination twice, but both fell off the list, and finally had to go to the University of Electricity.
Later, as the elders of the family entered the Zhejiang radio and television system to work, the Zhong family moved back to Hangzhou from Zhuji. Zhong's life also underwent a leap forward: first in the Zhejiang Provincial Federation of Literature and Literature to manage infrastructure, and then to the "Jiangnan" magazine and "Zhejiang Daily" agency, and in the year of his establishment, he became a reporter in the rural department of Zhejiang Daily.
This job, Zhong Xiaoxiao has been working for 5 years. During this period, he traveled to more than 80 counties and cities in Zhejiang, interviewed more than 500 entrepreneurs, and his journalistic career not only broadened his horizons, but also accumulated a lot of resources for Zhong, and even later entrepreneurial partners.
In April 1988, Zhong Responded to the call to go to the sea (in early 1988, the state officially approved the establishment of the Hainan Special Economic Zone, followed by a wave of Hainan gold rush), from the departure of Zhejiang Daily (suspended from pay) to the newly established Hainan Special Economic Zone gold panning, and also became the first person in zhejiang journalist circle to "go to the sea".
In the year of his resignation, his son Zhong Shuzi was born. However, this did not bring him good luck, Zhong Sui went to Hainan to grow mushrooms, raise shrimp, sell curtains, but all ended in failure.
In 1991, zhong was recommended by people to meet Zongqing, a fellow villager in Hangzhou, and became the general distributor of Wahaha oral liquid that was already on fire in Hainan and Guangxi provinces. At that time, due to the status of Hainan's newly established special zone, Wahaha had preferential support policies, and the purchase price was lower than that of other provinces, and as a result, Zhong Shuishui pulled the Wahaha nutrient solution purchased at a low price in Hainan to Guangdong to sell, Zong Qinghou was very angry after finding out, in the market environment at that time, "channeling goods" would infringe on the legitimate rights and interests of other dealers, so Zhong Shui was cleared out of the dealer team.
In 1993, Zhong established Hainan Yangshengtang Pharmaceutical Co., Ltd. in Haikou, hired three experts from the University of Traditional Chinese Medicine, and spent 8 months to develop the "Yangshengtang Fish Turtle Pill" and officially entered the health care product industry.
In just one year, the "Yangshengtang Fish Turtle Pill" became a hit, and he harvested the first bucket of gold in his life. Since then, Zhong has successively launched a series of products such as women's health products, children's health products to grow happy calcium tablets, "clear mouth", "mother beef stick" and so on. In 1996, the state promulgated the "Health Food Management Measures", began to rectify the health care products market, before that, Wahaha has been with the international beverage giant France Danone hand in hand cooperation, Wahaha pure water took the lead in launching (1995), Zhong Sui also returned to Hangzhou from Hainan, founded Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd. (established in September 1996, renamed "Nongfu Spring" in 2001), as the boss, re-entered the beverage industry.
With the concept of "natural water", under the dual-pronged action of careful water source layout and event marketing, "Nongfu Spring is a little sweet", resounding throughout the north and south of the river. During this period, Zong Qinghou, as the leader of the pure water faction, led 69 enterprises such as Wahaha, Lebaishi, Shanghai Zhengguanghe and other 69 enterprises to form an alliance to boycott Nongfu Spring, but the huge crusade made "Nongfu Spring" more famous.
Public opinion war, opponent war, brand crisis war... Nongfu Spring has encountered numerous disputes between merchants and seas. By 2001, Nongfu Spring's market share of bottled water had finally surpassed Wahaha and ranked first.
In 2003, Nongfu Spring launched the "Farmer Orchard" series of mixed juice drinks of "Before Drinking, Shake"; in 2004, it launched the "Scream" series of functional drinks; in 2008, it launched the "Water Soluble C100" lemon juice drink.
Zhong once said that there should be no more brand on the shelf, but one more category on the shelf. For a small business to grow, the kind of business it operates must be unique.
But in fact, including "Yangshengtang", "Nongfu Spring", and many sub-brands, is Zhong Sui the first person to create innovation? Neither seems to be. What makes it more successful is the study of "names". I have to admit that Zhong Has a unique vision and considerable talent for "name" and brand.
Even in the era when online video is extremely popular, when every merchant spares no expense to seize the "golden 60 seconds" before the online video is played, Zhong's means are also surprised - "skipping ads". Before the ad starts, a low, magnetic male voice will remind you: "Nongfu Spring reminds you that this ad can be closed unconditionally and free of charge." ”
Family businesses invite professional managers, who will invest the first investment in private equity?
Zhong, who came from the media, pays attention to "name" and is also afraid of "name". For example, the name of the son born in 1988 "Shuzi" and the newly established private equity manager named "Guanzi" seem to be rich in deep meaning.
Born in Hangzhou in 1988, Zhong Shuzi was sent to the United States to study at the age of 8 and attended San Marino High School, one of the best middle schools in Southern California. In 2011, Zhong Shuzi received a Bachelor of Arts degree in English from the University of California, Irvine, and officially joined Nongfu Spring in 2014 and is now a U.S. citizen.
In June 2017, Zhongshuzi Zhong was appointed as a non-executive director, in January 2020, he served as the general manager of the Yangshengtang Brand Center, and in March 2020, he was appointed as a member of the audit committee of the board of directors of Nongfu Spring, participating in the decision-making of business strategies and major events by attending board meetings, and currently working in practical work, mainly in charge of the mother brand beef meat sticks and cosmetics under the name of Yangshengtang.
According to the filing information of the Asset Management Association, the general manager of the newly registered Guanzi Private Equity Fund is Chen Yong, who has many years of investment banking experience and joined CICC in 2004, and CICC is also one of the sponsors of the listing of Nongfu Spring.
According to the available information, Chen Has previously worked in the CICC Investment Banking Department and later worked for CICC Capital(established in 2017), an integrated investment platform of CICC. In February 2021, he resigned from CICC Capital and joined Yangshengtang in March.
After Chen Joined in March, he has already begun to lay out his capital. Before Guanzi Private Equity Fund officially completed the registration of the Asset Management Association, it had registered Guanzi Equity Investment (Lishui) Partnership (Limited Partnership) on April 8. This entity is also the executive partner of Guanzi Equity Investment (Lishui) Partnership (Limited Partnership) (established on April 27, 2021) with a registered capital of 2015 million yuan and Chengguang Management Consulting (Limited Partnership) (limited partnership) with a registered capital of 403 million yuan (established on May 21, 2021).
The above two entities currently have a registered capital of nearly 2.5 billion yuan, and the other investors are the relevant entities of Yangshengtang (such as Zhejiang Jingning Guanzi Technology Development Co., Ltd., which is a legal person of Chen Yi, 100% controlled by Yangshengtang, established on April 8, 2021) and Chen Yi as the shareholding platform of the team (Xinquan Consulting Management (Lishui) Partnership (Limited Partnership)), so far, there has been no foreign investment.
Zhong Shui, who once had a confrontation with Zong Qinghou, the richest man in the same hometown, and once frankly said that he admired him, will, like other entrepreneurs, take a shot, first as an LP, and invest in a batch of head white horses? Or will it lay out the most core consumer and medical fields of the family? Or, continue to play cards against common sense and seize new tracks?
The only thing that is unquestionable is that China's long-hidden rich man, a new round of business, is about to begin.