Source of this article: Times Finance Author: Hu Chen
Image source: Figureworm Creative
This year's National Day, the Sichuan Tourism Bureau wants to borrow Jiuzhaigou to "do a big job".
After more than three years of restoration and reconstruction after the earthquake, this famous tourist attraction, known as the "fairy tale world", officially opened on September 28. As the most important news release content of the 2021 Sichuan Provincial Culture and Tourism Development Conference, Jiuzhaigou, which returned from "make-up", also successfully appeared on the hot search.
Zhangjiajie looks at the mountains, Jiuzhaigou looks at the water. The bright and clear Haizi (lake) reflects the shadow of the original forest, and has always been the business card of Jiuzhaigou exporting outward. But this National Day holiday, Jiuzhaigou seems to have lost its appeal to young people, too far away, old-fashioned, not "niche", became the reason for its rejection.
<h5>Niche attractions that are planted on social media are the dishes of young people</h5>
Zhang Jinfeng (pseudonym), an operating employee of an Internet company in Shanghai, told Times Finance that to go to Jiuzhaigou, you must first fly to Chengdu, then transfer to Huanglong, and then take the Panshan bus. "It's too much tossing, it's better to play around Shanghai, live in a homestay, barbecue, play cards, and bask in the sun."
"Sleeping until noon, eating takeaway in the hotel, especially tired" has become the norm for contemporary young people to travel. Jiuzhaigou, which is characterized by outdoor sightseeing and hiking, is obviously very different from the above tourist view.
Zhang Jinfeng's colleagues also did not express interest in the global opening up of Jiuzhaigou. Some young people even said they did not know that Jiuzhaigou had undergone post-disaster reconstruction.
"I will first read the evaluation of the bloggers on the Little Red Book or the Us Group, and if there are many big V or tap water (netizens who spontaneously promote because of their heartfelt love), then consider punching the clock." Zhang Jinfeng said he prefers to go to "niche" attractions with high praise rates.
This National Day, Zhang Jinfeng stayed in Shanghai, and his cousin chose to go with friends to Detian Waterfall, a scenic spot that was "planted" by many young people, located in Chongzuo, Guangxi. "She has a budget of five thousand yuan, and teaming up with friends can not only punch in niche attractions, but also have a higher degree of freedom than going to Jiuzhaigou."
In fact, Zhang Jinfeng and his family had already been to Jiuzhaigou when he was a child. "Jiuzhaigou gives people the feeling that it is more suitable for middle-aged and elderly people to drive to, young people prefer to punch in niche attractions, and send circles of friends will be more active."
According to the "2021 Mid-Autumn Festival National Day Holiday Travel Forecast Report" jointly released by Baidu, Ctrip and Mafengwo, Jiuzhaigou is one of the popular self-driving scenic spots in the country on this year's National Day.
Image source: 2021 Mid-Autumn Festival National Day Holiday Travel Forecast Report
Jiuzhaigou, which is "abandoned" by young people, is a fairyland for middle-aged and elderly people, and Leng Bozhu, a Tibetan boy, agrees with it. He has been working as a tour guide in Sichuan for several years. According to his observation, young people now prefer journeys that take place in one or two days, are not too tiring, and are not expensive.
"Jiuzhaigou is a long way away, and it takes a day to drive from Chengdu, so young tourists who have been persuaded to retire will take Chengdu as the center of the circle and find small attractions to relax, such as Bipenggou, Wawu Mountain, Shunan Zhuhai, Dujiangyan, Qingcheng Mountain, etc." Cold Wave Bead said.
Yang Yanfeng, director of the Online Tourism Research Center of Beijing Union University, told Times Finance on September 29 that as a world-class tourist punch card destination, Jiuzhaigou does not need to think too much about the lack of young tourists. "The beautiful scenery of Jiuzhaigou stems from its distance from the city; but Jiuzhaigou, which is mainly based on sightseeing, can explore some niche ways to attract young people."
<h5>Can Jiuzhaigou bring out the tourism fever in Sichuan? </h5>
Jiuzhaigou is a World Natural Heritage, a national key scenic spot, a national AAAAA-level tourist scenic spot, a national nature reserve, a national geological park, a network of world biosphere reserves, and the first nature reserve in China with the main purpose of protecting natural landscapes.
On August 8, 2017, a 7.0-magnitude earthquake occurred in Jiuzhaigou County, and the landscape of Jiuzhaigou Scenic Area was seriously damaged. After that, Jiuzhaigou restricted the flow of the scenic spot, as well as repaired and rebuilt. At the end of 2019, the Jiuzhaigou Scenic Area restored 85% of the open area before the earthquake. According to scenic spot data, Jiuzhaigou Scenic Area has accumulated 270,000 trees in recent years, restored and restored 2,585 acres of habitat, and the ecosystem of the scenic spot has been effectively restored.
He Song, secretary of the Jiuzhaigou County Party Committee, introduced that Jiuzhaigou has invested a total of 4.5 billion yuan in the restoration of the ecological environment and scenic spots, the forest vegetation coverage rate has reached 72.9%, and 5 scenic restoration technologies such as the ecological restoration of Norilang Waterfall have won national patents.
In addition, the safety of Jiuzhaigou has also been fully guaranteed. Zhao Demeng, director of the Jiuzhaigou Management Bureau, said that 170 geological disasters in the scenic spot have been comprehensively treated, and all-weather monitoring and protection have been realized, and the safety of the scenic spot has been protected to the greatest extent.
Times Finance consulted the Jiuzhaigou scenic spot by phone on September 29, and the other party said that for the global opening, the scenic spot has no new content to provide, and the relevant content has been fully disclosed on the official website and official public account. According to the official website, on the first day of the opening of the Jiuzhaigou Scenic Area (September 28), a total of 7248 people were received, an increase of about 40% over the previous day, but the number of visits was still less than the previous weekend (about 9500 people).
At present, 14 of the 306 5A-level scenic spots in the country belong to natural heritage, including Jiuzhaigou. The whole area is open, which means that the previously opened areas of Jiuzhaigou, including the Panda Sea, jianzhu Sea, Swan Sea, Yerba Buena Sea, Primitive Forest and other attractions, will meet with tourists again. Among them, Jianzhu Hai is the most famous, it was the location of Zhang Yimou's film "Hero" that year.
It is worth mentioning that Jiuzhaigou has been operating for many years as one of the most prestigious scenic spots in China, and the lack of "novelty" of old scenic spots has been mentioned. The opening of Jiuzhaigou only allows the old attractions to meet with tourists again, not to join the new attractions.
Image source: Network
"For the number of scenic spots, Jiuzhaigou as a whole is one or two less, the impact is not very large, and it is still very beautiful to not open the whole area before." Leng Bozhu believes that the more important significance of global opening up is to boost the economy of the Aba Tibetan and Qiang Autonomous Prefecture where Jiuzhaigou is located.
"The entire economy of Aba Prefecture almost all rely on the tourism industry of Jiuzhaigou, the earthquake of that year coupled with the epidemic in the past two years, the impact on the local economy of Aba Prefecture is very large, many people are facing unemployment, so Jiuzhaigou can be opened before the Eleventh National Day, is hoping to take advantage of the Golden Week to attract more tourists." Cold Wave Bead said.
Yang Yanfeng said that there are many ethnic minority areas in the western Sichuan line where Jiuzhaigou is located, and the opening of Jiuzhaigou is conducive to driving the economic development and rural revitalization of these ethnic minority areas.
"Jiuzhaigou is the leader of Sichuan tourism, before the earthquake disaster four years ago, Jiuzhaigou can single-handedly drive the flow of people in Sichuan's smaller half; this time Jiuzhaigou can be opened to the whole territory, which can be described as a boost to Sichuan's overall tourism industry." Yang Yanfeng believes that the only tourist attractions in China that can be compared with Jiuzhaigou may be Wulingyuan in Hunan and Huangshan in Anhui.
Every year during the National Day Golden Week, tourists across the country are rushing to perform for the end of the year. This year, the epidemic situation in Heilongjiang, Fujian and other places is still repeated. "This will affect the prosperity of the entire National Day Golden Week, especially the Ministry of Culture and Tourism requires the strict implementation of the cross-provincial tourism operation 'circuit breaker' dynamic mechanism, and the recovery of the National Day tourism market should not be easy." Yang Yanfeng said.
It is reported that the joint prevention and control mechanism of the State Council held a press conference today (September 29) afternoon, at which it was said that the "circuit breaker mechanism" of inter-provincial tourism will be strictly implemented, that is, for provinces, autonomous regions, and municipalities in medium- and high-risk areas, travel agencies and online tourism enterprises will immediately suspend the inter-provincial group tourism and "air ticket + hotel" business in the province, and then resume inter-provincial tourism operations after the medium- and high-risk areas within the province are cleared.