The China Corporate Social Responsibility Annual Conference is an annual ceremony hosted by Southern Weekend, which has attracted the attention of the government, enterprises, media and non-governmental circles since its launch in 2009, and has a high degree of credibility and influence. Among the hundreds of enterprises, institutions and social groups participating in this meeting, Guangdong Sports Lottery stood out and won the honor, which is not only an affirmation of the phased achievements of Guangdong Sports Lottery in the construction of social responsibility, but also a high recognition of the national public welfare lottery by all sectors of society. This year is the 25th anniversary of the unified issuance of China's sports lottery, Guangdong Sports Lottery uses his 25 years of youth, dreams and struggles, in the "do not forget the original heart, keep in mind the mission", adhere to the road of innovation and development and responsibility, let the lottery build a bridge between society and public welfare, let a piece of love bear the fruits of public welfare spread in all directions...
A piece of paper, ups and downs, plugged in the wings of public welfare and sales have been popular for 25 years; a piece of paper, gathering sand into a tower, gathered more than 450 billion public welfare funds. Every purchase and every participation, people may not have expected that this sports lottery with temperature has played an important role in building a public sports service system and helping a healthy China strategy.
In Guangdong, there is no exception.
Since 1985, the sports fund lottery tickets of the Sixth China Games were issued in Guangdong, to the sale of The Chinese Sports Lottery in Guangdong in 1994, to the first launch of the football lottery in Guangdong in 2001, and then to the Olympic Games, Asian Games, and universiade themes, that is, ticketing, etc., especially since the Eighteenth National Congress of the Communist Party of China, adhere to the leadership of party building, responsibility first...
Over the past 25 years, Guangdong Sports Lottery has always adhered to the responsibility of responsibility and innovative development, and now there are more than 13,000 sports lottery outlets, the cumulative sales of sports lottery tickets exceeded 171.9 billion yuan, and the public welfare fund raised more than 44.4 billion yuan, making important contributions to the national public welfare and the development of sports in our province.
A thin piece of paper, a strong sense of public welfare. The 25 years of Guangdong Sports Lottery are far from a series of boring numbers, but an extraordinary entrepreneurial sample written by sports lottery people in southern Guangdong with responsibility and mission, and a microcosm of Guangdong sports lottery people's unity and hard work and dedication to society since the reform and opening up. Behind the leapfrog development, Guangdong sports lottery people have a profound grasp of the people's beautiful needs, an unremitting insistence on social welfare and the development of sports, and an inexhaustible pursuit of the construction of China's sports power.
From scratch
Guangdong Sports Lottery continues to "break records" on the fast lane
Behind a small sports lottery is the struggle of the Guangdong Sports Lottery generation in the past 25 years.
In 1985, in order to raise funds for the Sixth National Games held in Guangzhou in 1987, with the approval of the State Council, the "Sports Fund Lottery Tickets for the Sixth China Games" were issued in Guangdong, and the sales of 22 phases raised a total of more than 30 million yuan, which played an important role in the successful holding of the Sixth Games and also became the prototype of the Guangdong Sports Lottery.
In August 1994, Guangdong officially launched the sale of china sports lottery computer-type lottery, and the prelude to the development of Guangdong sports lottery fast lane was launched.
"To carry out the tasks delivered by the state" is the mission and responsibility of the first generation of Guangdong sports lottery people, Zhou Zhun, a 78-year-old retired comrade who served as the deputy director of the center after participating in the Guangdong sports lottery entrepreneurship, recalled. In the early stage of the promotion of sports lottery, it encountered the problem of low awareness and difficult promotion. To this end, the Guangdong Sports Lottery Center has all mobilized to promote it in one county and one town in the locality.
"Monday to Shantou, Tuesday to Meizhou, almost every day on the wheel." According to Zhou Zhun's recollection, at that time it was the golden period of Guangdong expressway construction, many local roads were still under construction, sports lottery people were not afraid of hard work, wading through mountains and water, wading on dirt roads, the new concept and business model of sports lottery, brought to every prefecture and city in Guangdong, young lads rode bicycles through the streets and alleys of various cities, worked hard to promote the construction of outlets, hand-copied lottery results one by one to the outlets, and publicized and trained the masses who had just learned about sports lottery. After the overall promotion of the provincial sports lottery center, the local sports lottery has also embarked on the fast track of development.
"There is no funding, no equipment, no manpower, and only rely on the enthusiasm of entrepreneurship to persevere." Zhang Wenjian, director of Zhongshan Sports Lottery, recalled the experience of starting a business in Zhongshan in 1997. At that time, the society generally lacked awareness of the sports lottery, in order to expand the site, Zhang Wenjian and his colleagues took the introduction letter of the sports committee and promoted it to the public by "sweeping the street" from house to house.
According to Zhang Wenjian, at the beginning of its establishment, there were only 3 lottery betting stations in the city, and now more than 600 sites have spread throughout Zhongshan's urban and rural areas, and they have also continuously innovated forms, introducing new formats such as Meiyijia, Tmall, Suning Tesco, etc. to join, and the public welfare brand influence of sports lottery has gradually penetrated into the streets and alleys of Zhongshan and thousands of households...
Each individual lottery outlet is a "public welfare station" that gathers the love of the people, and the average public welfare fund contribution of the province's sports lottery outlets in 2018 reached 420,000 yuan. Guangzhou 01051 outlets of the old owner "Aunt Lei" operated sports lottery outlets for 25 years, and now, his son and daughter-in-law have taken over the baton, the public welfare responsibility and dedication passed down from generation to generation, has been through a small sports lottery in the neighborhood road to tell each other, although the outlets are small but the love is boundless.
Every sports lottery owner and salesman takes honesty and trustworthiness as the moral code. "In the past 19 years in the industry, the most profound feeling is the improvement of social ethics in the sports lottery business." Maoming owner Lin Haiyan, who is not ignorant of the 5 million award, said. Lin Haiyan has been awarded the honorary titles of National March 8th Red Flag Bearer, China Sports Lottery Issuing Integrity Advanced Individual, National Moral Model Nomination Award, Guangdong Province Honest Sales Advanced Individual, etc. The excellent quality of Guangdong Sports Lottery people who have the courage to assume social responsibility has become a beautiful landscape in the land of Southern Guangdong.
2 billion, 5 billion, 10 billion, 20 billion... In the past 25 years, Guangdong Sports Lottery has continuously refreshed its own record, and the annual sales volume and public welfare fund raising of sports lottery in the province have achieved geometric progression from more than 7 million yuan and more than 1 million yuan in 1994 to 24.719 billion yuan and 5.881 billion yuan in 2018.
From yes to good
"Guangdong Experience" is constantly innovating in the forefront of the country
"Adhering to the purpose of meeting the needs and interests of the people, basing on the locality, exploring and out of a development path that is in line with the actual situation of Guangdong's economy and sports lottery business, this is the 'Guangdong experience' we have summarized in the past 25 years." Zhao Jianxin, director of the Guangdong Sports Lottery Center, introduced it.
On the road of innovation, Guangdong Sports Lottery has always adhered to the people-centered development thinking, achieved remarkable results in the construction of sales channels, solved social employment, and helped the development of the real economy, and the scale of the province's outlets has gradually expanded from 200 in 1994 to 13,000 today, covering all urban and rural corners of the province, directly creating more than 30,000 jobs, indirectly driving the development of printing, media, logistics, science and technology, finance and other related industries, and playing its due role in stabilizing growth, promoting employment, and benefiting people's livelihood.
On the road of innovation, Guangdong Sports Lottery has always adhered to the market-oriented, actively advocated the rational lottery purchase concept of "many people buying less", continuously innovated and optimized the product structure, and better met the entertainment and public welfare needs of the people to buy lottery tickets and dedicate love. In 2001, the Chinese football lottery was first launched in Guangdong, with a strong football culture atmosphere and rational lottery concept advocacy, making "watching games, buying football lottery, more exciting" an entertainment culture, and also allowing Guangdong to go far in the quiz lottery, walking in the forefront of the country, and becoming the backbone of raising public welfare funds.
On the road of innovation, Guangdong Sports Lottery has always adhered to the leadership of party building, carried out the construction of "three windows" in the province's sports lottery party member betting stations, and built the sports lottery betting stations into political propaganda windows, scientific fitness windows, and convenient service windows, giving new political and social functions to sports lottery betting stations in the new era.
On the road of innovation, Guangdong Sports Lottery has always adhered to the management of benefits, taking the lead in the national sports lottery industry to complete the full coverage of provincial and city center quality management certification, through strengthening internal control management and responsible lottery construction, improving the rules and regulations and risk prevention and control system, and promoting high-quality development.
On the road of innovation, Guangdong Sports Lottery has always adhered to a number of intelligent technology platforms such as science and technology, sales fund settlement system, sales data analysis system, financial centralized management system, outlet recruitment platform, outlet information release system, instant lottery centralized distribution service platform, office automation and video conferencing system, providing a guarantee for safe and efficient operation.
On the road of innovation, Guangdong Sports Lottery has always adhered to the talent is the first resource, 25 years, the province's management team from the initial dozens of people to the current nearly 800 people, the team's comprehensive quality and business ability continue to improve, emerged a large number of market-aware, will operate, good at management of talents, unity and hard work, love and dedication, down-to-earth work to become the main travel law of career development, front-line practitioners of integrity service to win the wide recognition of the society, has more than 10 integrity sports lottery owners, salesmen gloriously become the Beijing Olympics, Guangzhou Asian Games, Shenzhen Universiade torch relayer, Guangdong Sports Lottery won the "Window Star" advanced unit of Guangdong Province, and the Provincial Sports Lottery Center, Guangzhou and Dongguan Sports Lottery Center were awarded the "National Sports System Advanced Collective".
With responsibility to keep the original intention, integrity to undertake the mission, unity into a cause, with innovation and strong power, Guangdong Sports Lottery interprets the spirit of "responsibility, integrity, unity and innovation" with practical actions.
From big to strong
Boost Guangdong's sports and public welfare undertakings to fly together
A few days ago, the State Council issued the "Opinions of the State Council on the Implementation of healthy China Action" and other relevant documents, which clearly stated that 15 special actions such as the national fitness action will be implemented, and health indicators will be included in the government assessment. It is required that by 2022, the proportion of urban and rural residents who meet the "National Physical Fitness Measurement Standards" or above is not less than 90.86%, and the proportion of people who regularly participate in physical exercise will reach 37% or more. It is reported that in 2017, the percentage of people in Guangdong Province whose national physical fitness level reached the "qualified" level or above of the "National Physical Fitness Measurement Standards" was 91.6%, and the proportion of people who regularly participated in physical exercise in Guangdong Province in 2018 was 39.1%, and both data have reached the standard in advance, and the sports lottery public welfare fund has played an important role in the construction of healthy Guangdong.
"The sports lottery is a booster for public welfare and the lifeblood of sports." Wang Yuping, director of the Guangdong Provincial Sports Bureau, introduced. The sports lottery public welfare fund has become an indispensable and important financial guarantee for the development of sports at all levels in Guangdong, and in 2018, the Guangdong Provincial Sports Bureau arranged a sports lottery public welfare fund of 640 million yuan, of which 380 million yuan was used for mass sports and national fitness activities. According to statistics, Guangdong carries out nearly 5,000 sports activities every year, with more than 40 million participants, almost all of which come from the support of sports lottery public welfare funds at all levels.
It is understood that these public welfare funds are a strong guarantee for various sports competitions, large-scale sports events, and champion training. With the support of the Sports Lottery Public Welfare Fund, in 2018, a total of 16 people in Guangdong Province won the world championship, 4 people won the second place, and 4 times won the third place; 69 people won the Asian championship, 3 people 5 times exceeded 3 Asian records. "Athletes are soldiers who rush ahead, and sports lottery community chests are invisible wings behind them." Chen Aisen, the image ambassador of Guangdong Sports Lottery and Olympic champion, said that he is the direct beneficiary of the Sports Lottery Public Welfare Fund, which not only plays a major role in the fitness of the whole people, but also makes important contributions to competitive sports and winning glory for the country.
"At the same time, the sports lottery public welfare fund has played a better role in the strategy of aiding Tibet and Xinjiang, enhancing ethnic unity and poverty alleviation, and promoting rural revitalization." Wang Weidong, deputy inspector of the Guangdong Provincial Sports Bureau, who is in charge of sports lottery and aiding Xinjiang and Aiding Tibet in poverty alleviation, said with emotion. With the strong support of the Sports Lottery Public Welfare Fund, after three years of efforts, Guangdong's "Football Aid to Xinjiang" has yielded fruitful results, and the Youth Team of Shufu County in Kashgar, Xinjiang won the championship of the U12 Campus Group of the "Belt and Road" International Youth Football Invitational Tournament in July 2019.
In addition, Guangdong Sports Lottery has also vigorously carried out public welfare care activities in line with the conditions and reality of Guangdong Province, and achieved good social repercussions. For example, the "Guangdong Sports Lottery Happy Playground +" large-scale public welfare activities, which integrate "sending sports equipment, sending physical education teaching" and "Olympic Champion Lecture Hall" volunteer teaching activities, not only built 50 "happy playgrounds" in the mountainous areas of the province, but also organized outstanding athletes to carry out special activities such as sports support teaching, "champion classroom" going to the countryside, and campus football into the village, benefiting more than 10,000 students; the long-term cultivation of the "love mountainous areas, sending books to help students" activities, has donated 18 "love libraries" in mountain primary schools; Guangdong Sports Lottery sponsors college students with difficulties in life to act", which has fulfilled the college dream for more than 600 college students in difficulty...
Love is a ray of sunshine, and public welfare is a kind of inheritance. Nowadays, buying a lottery ticket and dedicating a love to public welfare and sports has become a cultural entertainment method for more and more people in Guangdong, and buying lottery to do public welfare has become a new public welfare fashion. "Public welfare is the fundamental attribute of the sports lottery." Hu Suihua, a professor at Guangdong University of Finance and Economics, an expert who has long studied sports lottery, stressed that only by further strengthening the image of public welfare credibility and responsibility of sports lottery "coming from the people and using it for the people" and continuously enhancing the people's sense of participation, sense of gain and happiness in participating in public welfare sports lottery can we expand the amount of public welfare funds raised and better promote the development of social welfare undertakings and guangdong sports undertakings.
All the past is the prologue. Standing at a new starting point and a new journey in 25 years, only by adhering to and forging ahead, Guangdong Sports Lottery will not forget its original intention, keep in mind its mission, and forge ahead!