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Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

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Text/Photo/Video/Guo Xingyu, Jiang Kailin, Luo Guicheng

The Miluo River flows endlessly, the Quzi Ancestral Hall is majestic on the river, the drums of the dragon boat race are gusting, and the cow horns are fragrant. Here is the hot land where qu yuan, a great patriotic poet and world historical and cultural celebrity, once sought and sought--The town of QuZici in Miluo City. The town is bordered by the outskirts of Miluo City in the east, quyuan management area in the south, and 800-mile dongting in the west; Surrounded by the Mijiang River, green mountains and green mountains, famous shrines are scattered.

Stop the boat to ask the spirit of the traces, and there is a clear stream is Miluo. 2300 years ago, the sad and indignant Qu Yuan Linjiang wrote poems, leaving Huaisha to sink himself after singing for thousands of years. Since then, the Miluo River has carried the loyal soul of Qu Zi and has surged through the ages, becoming an indispensable part of the national memory map. The Qu Zi Ancestral Hall with heavy eaves flying ridges and curved arches has also become the spiritual home for posterity to hang the soul of Qu Zi.

The road is long and the road is long, and I will seek up and down. In recent years, Quzici Town has focused on the goal of "developing town areas, docking parks, and integrating into urban areas", building a famous cultural town, a tourist town, and an economically strong town, relying on Quyuan culture, Xiangchu culture, Dragon Boat Festival customs on the banks of the Miluo River, combining natural ecology, pastoral landscape, folk culture, etc., to develop leisure, sightseeing, tourism and agriculture, and explore a development path of deep integration of industrial development and cultural tourism.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Qu Zi Ancestral Hall.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Quzi Cultural Park.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Dragon Boat People's Home.

Every Dragon Boat Festival, tourists from all over the world gather here to enjoy the natural scenery and hang the soul of the loyal son. The Quzi Cultural Park, the MiluoShan Ancient Tomb Group, and the Quzi Ancestral Hall attract tourists to stop and watch, and feel the xiangchu relics between the green bricks and black tiles and the cornices of the flat house. The riverside tourists are weaving, the colorful boats on the river are like shuttles, and people are waving flags and shouting.

With the Dragon Boat Festival as the carrier, Quzici Town carries out a series of activities with very traditional characteristics such as dragon boat racing, dragon head sacrifice, and mourning Qu Yuan on the banks of the Miluo River every year; Combined with the natural resources of ecological tea mountains, create a tea culture industry chain that integrates tea planting, tea culture dissemination, sightseeing taste, and leisure experience; With the theme of wine culture and Qu Yuan culture, we will build a Tibetan wine garden and promote the development of experience-based industrial tourism. In 2020, Quzici Town received a total of 1.4 million tourists, achieved a total tourism income of 310 million yuan, and absorbed 5,800 employed people.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Dragon boat racing.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Dragon boat making.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Wrapped rice dumplings.

The integration of culture and tourism brings vitality to the town, and industrial development is the lifeblood of the sustainable development of the local economy. Quzici Town takes the dragon boat industry as the leading industry, relies on the local cultural heritage, and vigorously develops characteristic industries such as rice dumplings, tea industry, and wine industry.

As the birthplace of dragon boat culture, QuZici Town makes full use of the influence of dragon boat racing on the Miluo River, cultivates and expands the dragon boat industry, steadily plans the construction of the dragon boat industrial park, and forms a dragon boat industrial chain supported by dragon boat manufacturing, dragon boat culture display base, dragon boat cultural tourism, and dragon boat racing center. At present, the town can produce 4,000 dragon boats per year, with an annual output value of 120 million yuan, and the products are sold throughout the country and Southeast Asia.

In addition, as the "source of the Dragon Boat Festival, the original hometown of poetry", the town actively develops the zongzi industry and creates a zongxiang town. In 2019, Qu Zhiyuan Food Technology Co., Ltd., a leading enterprise in the town, successfully declared "Miluo Zongzi" as a national geographical indication protection product. Every year, more than 2,000 tons of rice dumplings produced from here will pass on the rice dumplings to all corners of the world, and also bring nearly 100 million yuan of local output value.

Relying on the superior geographical location, Quzici Town takes wine culture and Quyuan culture as the theme, opens up production lines, creates a Tibetan wine garden, promotes the development of experience-based industrial tourism, and builds Quyuan Distillery into a modern green ecological winery integrating garden, ecology, environmental protection and industrial tourism.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

New Tea Village Tea Hill.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Furin Village Tangjia House.

Quzi Ancestral Town: Cultural tourism integrates tourists to Chu Yun Liufang for generations

Shuangchu Village Dragon Boat Avenue.

Life is becoming more and more "rich", and spiritual civilization must become more and more prosperous. In recent years, Quzici Town has actively carried out the construction of rural style civilization. On the one hand, inherit traditional culture, do a good job in the protection of cultural relics, and at the same time dig deep into traditional culture such as excellent ideological concepts, humanistic spirit, and moral norms; On the other hand, actively publicize the village rules and regulations, the publicity boards and cultural walls at the entrance of the village and the house, so that the villagers can build the simple rural style at home and spread it in their mouths.

Thousands of years have passed, and the Miluo River is still flowing endlessly. In this hot land of infinite poetry of the sages and the feelings of worrying about the country and loving the people, generation after generation of Miluo people have passed on Qu Yuan's story by word of mouth; In the torrent of the times, the Dragon Boat Festival culture is used as the "medium" to promote the development of the region. Facing the east wind of rural revitalization, Quzici Town will continue to promote the deep integration of cultural tourism and characteristic industries, making this historic town full of brilliance.

[Editor-in-charge: Wu Xia]

[Source: Hunan Daily· New Hunan Client]