The Suzhou property market is still hovering at the bottom.
Observing the real estate market transactions in the last one or two months, there are very few properties that can really achieve hot sales.
If the newly entered real estate wants to achieve hot sales at the opening, it must basically have four major elements of hot core plates + outstanding quality + inverted obvious + sufficient customer storage time. If there is a flaw in any point, the transaction will probably be discounted.
The real estate in the sales period is more dangerous because the customers at hand have been exhausted, and the situation they face is more dangerous.
Suzhou has a lot of real estate in the sales period, in order to achieve better sales performance, they have invariably chosen to reduce prices.
But in fact, price cuts are only a necessary but not sufficient condition for running volume. Price reduction does not necessarily mean that you can run the amount, but also have to use other strong agents to achieve the desired effect.
In the current Suzhou market, if a real estate in the sequential period wants to run volume, it is often inevitable to use this set of combination punches:
Centralized sharp price reduction + intermediary guide + high reward.
Step 1: Centralized sharp price reduction
The essence lies in both concentration and sharpness.
A small price reduction basically does not make any waves, and the scattered release of discounts means that "the volume and price are lost".
It is no exaggeration to say that the current real estate discount range and market reaction are basically as follows:
Forced by the pressure of profits, most real estate will also bite their teeth to the "sincerity" file.
However, a house with a total price of 2.5 million yuan, with a 85% discount, is also enough to make a profit of nearly 400,000 yuan, and the housing enterprise really sells a set of losses.
Step 2: Intermediary guide
At present, a fact that must be faced squarely is that it is difficult to attract customers in the short term by relying only on price reductions.
Intermediary channels must also be used as a microphone to achieve immediate results.
Why can't the price be reduced? Do you still have to rely on intermediaries to guide customers?
There are three core reasons:
First, the current Suzhou property market is definitely "wine is also afraid of deep alleys". Even if the price advantage is obvious, if it is not publicized, it is likely that the result will be a door.
Second, under the adverse market, the wait-and-see mood of the property market has increased, the trust of buyers in intermediaries has increased, and the trust of housing enterprises has decreased. Therefore, if the real estate does not attract intermediaries, then the unprofitable intermediary channels are likely to play the opposite role, resulting in the real estate doing half the work.
Third, many people buy price-reducing real estate, and the most pro-door reason is not that the real estate price reduction is prominent, but "there are many people who buy this real estate so I buy it." And intermediaries can play the most value in this regard.
Step 3: Heavy rewards
There are many real estate projects in Suzhou that cooperate with intermediaries, and the real ones that can achieve hot sales are only one in ten.
The difference is in terms of commissions and rewards.
In the current Suzhou, the commission of 50,000 / set has long been inexhaustible, 6-8 million / set is a regular level, 10-12 million / set is not uncommon...
In addition, a variety of related awards are flying all over the world, such as the belt viewing award, the visiting award, the first single award...
These rewards are not small thermos and charging treasures, but iPhone 13, Dyson hair dryer, 888 yuan crab card...
On how crazy the reward is, an intermediary bluntly said: "Selling 2 apartments ≈ income is 200,000 RMB."
OK, the above three steps have been completed, congratulations, the real estate has basically met the "short-term explosion" conditions.
However, whether it can really run up, there are still many occasional factors to consider. We'll talk about it another day.