Xiang Shoulder dares to pick up ten thousand jun burdens, keep pace with the times and make the tide head. In the business sea of "chasing deer", they devote themselves to shopping malls and cross the sea. In the small family, they are loving mothers; Yu Shanghai, they point out the country; To the poor, they give generously. This issue of [Yuqi Talk] invited Yang Xiaofang, general manager of Henan Mingsheng Industrial Co., Ltd., a strong but tender "beauty boss". A chivalrous and tender, from the early days of entrepreneurship to step on cheap high heels "run wild", to now step out of their own kangzhuang road, adhering to the "customer satisfaction is our best advertising" service concept, to create a customer satisfaction service brand.
【Personal Profile】Yang Xiaofang, born in 1986, a member of the Communist Party of China, a native of Xiangcheng, Xuchang, Henan, graduated from Nanchang Institute of Technology with a bachelor's degree, a doctorate in business administration from Brest Business School in France (currently studying), and the general manager of Henan Mingsheng Industrial Co., Ltd.
Chivalrous tenderness The petite body contains great energy
Appearance and wisdom coexist, and internal wisdom and external beauty fly together. Beautiful, petite, quiet, gentle is the first impression yang Xiaofang gives people, who ever thought, such a petite, gentle woman but contains great energy: like to do heroic righteousness, help people in need.
Once, Yang Xiaofang overheard that a client's lover was hospitalized in ZhengDa First Affiliated Hospital, so she rushed to the hospital immediately. When she entered the hospital, she found an uncle in his 60s with a child, crouching in a corner of the hospital.
"At that time, the hospital stipulated that there was a time to visit the patient, and I was worried that I would miss the time, so I planned to visit the patient and learn more about the situation." Yang Xiaofang recalled, "When I was busy, I looked for half a day in the hospital and did not find them, it was summer, and I was sweating profusely in the heat. Later, I finally found them in a corner of the hospital, and learned that the child was sick and did not have enough money, so I gave the uncle 500 yuan in cash that I carried with me. ”
After friends learned of this, they said to her, "Are you too stupid", "what if you are a liar", "how can you be too loving as a person"... "Even if the other party is a liar, it doesn't matter, I just want to treat people sincerely, and when I meet people who need help, I will help." Yang Xiaofang smiled and said, her smile was full of warmth and kindness.
"One year on a business trip to Wuhan, I met an old lady at the high-speed rail station, she was separated from her child, she didn't have a mobile phone on her, she wanted to borrow my mobile phone to call her child, I didn't hesitate to hand it to her." Yang Xiaofang said, "But the phone can't get through, I went to find the staff of the high-speed rail station, the other party's attitude is not very good, at that time I was angry, directly counted the other party down." ”
Subsequently, the person in charge of the high-speed rail station coordinated from it and contacted the family of the elderly, and Yang Xiaofang was relieved to go to work.
Although Yang Xiaofang often "acts heroically and righteously" to help others, she still has a little heart palpitation afterwards, she quipped: "I am such a petite figure to say that the seven-foot boy is like that, and afterwards I am worried that he will not retaliate against me, so later I changed my route and did not take the car there." ”
Fanghua just stepped on cheap high heels to earn the first pot of gold
In 2005, when she was a university student in Jiangxi, Yang Xiaofang used her vacation to apply for a secretary position at Nanchang Aerospace Science and Technology Group in Jiangxi. Under the influence of President Yang Xiuying, she learned a lot of things that benefited her for life. "At that time, I had a small spark for entrepreneurship, but it didn't burn." Yang Xiaofang preached.
After working for two months, President Yang took Yang Xiaofang to Hefei, Anhui Province, to inspect the work. At that time, the group opened a space daily chemical project in Anhui Province, mainly selling soap, facial cleanser and other commodities, but the sales performance has been very poor. After understanding the situation, Yang Xiaofang keenly found that the reason why the performance has not been improved is because the sales strategy is wrong.
But Yang Xiaofang was soft-spoken, she did not dare to say her thoughts easily, but she still couldn't help but mutter: "These products are not familiar brands, only in the urban area to sell is definitely not OK, should take the road of rural encirclement of the city." ”
After President Yang listened, he lightly nodded Yang Xiaofang's head twice with his hand, nodded in approval, and then she left Yang Xiaofang in Hefei and asked her to assist the provincial manager in implementing the sales strategy she proposed. Sure enough, according to Yang Xiaofang's sales strategy: in various urban and rural supermarkets to do "buy one get one free" activities, the month's sales volume rose sharply. In less than three months, Yang Xiaofang directly replaced the position of provincial manager because of her excellent work.
At a commendation meeting this year, Yang Xiaofang returned to the headquarters and watched President Yang standing on the stage and speaking calmly, and she felt that the other party was shining. At this time, Yang Xiaofang couldn't help but think: Why can't she be like President Yang? The same woman, why is she so good and eye-catching? The spark of entrepreneurship was also ignited.
Since the university has not yet graduated, after working for a period of time in Jiangxi Nanchang Aerospace Science and Technology Group, Yang Xiaofang still applied for resignation and returned to the school.
Near graduation, Yang Xiaofang's parents hoped that she would become a civil servant in the future, so they bought her a lot of related books early. When Yang Xiaofang learned of this situation, she did not agree, and she did not want to go down step by step under the arrangement of her parents.
Stubborn, she went to Zhengzhou alone from her school in Nanchang, and only when she arrived in Zhengzhou did she inform her parents of the idea of starting a business. When the parents saw that the wood had become a boat, they had no choice but to say nothing more.
In 2006, 20-year-old Yang Xiaofang embarked on the road of entrepreneurship. She bought a pair of cheap high heels at the night market on Jiankang Road in Zhengzhou and stepped on them every day to find business. In fact, at this time, she did not know what she wanted to do, like finding a needle in a haystack, but Yang Xiaofang had a keen eye and sense of smell, and she was ready to collect information first to understand the needs of the market.
"Once, I walked from dashiqiao to the current Yufeng Road in high heels, and when I returned home, I found that there were several bubbles on my feet." Speaking of her arduous entrepreneurial road, Yang Xiaofang was very indifferent, "At that time, while walking and observing, I did not feel uncomfortable in my feet at all. ”
In the process of understanding the market, Yang Xiaofang suffered from white eyes and indifference, and ate countless closed-door soups. A huge pressure hit her, and she was breathless, she didn't want to disappoint her parents, she didn't want to go back like this. Due to the excessive pressure, it is difficult for her to fall asleep every night, and she can only sleep on sleeping pills.
Just when Yang Xiaofang felt that she was almost unable to hold on, she called her mother. "I can't seem to go on, it's too difficult to start a business." Yang Xiaofang cried to her mother like a child, "Or I will give up." ”
I thought that my mother would reprimand her severely, because in Yang Xiaofang's eyes, my mother would never say something intimate to her.
"What is not difficult to do? When your father and I were doing things in Xuchang, we did it day and night, sometimes eating only one meal a day. Everyone has difficulties, but as long as they persist, they will pass. Mom said slowly.
Listening to her mother's simple and simple comforting words, Yang Xiaofang's heart seemed to be injected with a powerful energy. She hung up the phone as a relief, with her family as a strong backing, Yang Xiaofang became more determined and confident.
At the end of 2006, Yang Xiaofang earned her first pot of gold: the customer directly signed a contract of 180,000 yuan with her, and entrusted all the company's manpower, finance and labor outsourcing business to her. Because Yang Xiaofang did a good job and won the trust and recognition of the other party, the customer also took the initiative to introduce her to new customers.
Forge ahead "Customer satisfaction is our best advertisement"
"Lide speaks without asking the west; Just ask the original intention, forge ahead. After 13 years of precipitation, Mingsheng Industry from the beginning of "Jinghe" to "Zhongsheng", and then to "Mingsheng", the business module from one to many, and constantly on the road of self-creation. At present, the main project of Mingsheng Industry is business services, and business services have four subdivisions: third-party outsourcing business of enterprises and institutions, information consulting business, human resources, and labor dispatch.
In the era of rapid information development, Yang Xiaofang believes that today, the service industry in developed countries accounts for 70%-80% of GDP, China accounts for 54.7%, and the business in some subdivisions of administrative institutions will be outsourced to professional business service companies to contract, and the degree of development of the service industry determines the degree of civilization and prosperity of a country, so she must continue to learn and innovate, and strive to do the work she is engaged in fine and strong.
In terms of managing enterprises, she also has a unique management method - adopting the Confucian culture of "introspection" and "harmony and cooperation". "The so-called self-examination is to find out the gaps and deficiencies on your own, to give yourself the opportunity for self-reflection, in order to better serve customers, customer satisfaction is our best advertising." Yang Xiaofang talked about her corporate culture, talking about it, "'Harmony, harmony', harmony is hehe, that is, to tell yourself and employees that no matter what they encounter, smile indifferently, everything can pass; Face all difficulties and challenges with a happy attitude every day; With the help of the strength of everyone, common progress and development. ”
With a party member of 14 years of party experience, Yang Xiaofang said that she always has a sense of responsibility and mission, and does her best to use her actions to benefit the society. Therefore, she will lead Mingsheng Industry to do public welfare activities every year, and send a large number of books to schools such as Xuchang and Xinxiang in Henan.
It is better to teach people to fish than to teach them to fish. "Donating some money to your children, although it can alleviate temporary poverty, it will not help them for a lifetime." Yang Xiaofang said with deep feeling, "Only by allowing children to learn more knowledge and skills and have a skill can they benefit for life." ”
This year marks the 70th anniversary of the founding of the People's Republic of China, with 70 years of ups and downs and 70 years of great changes. As an entrepreneur, Yang Xiaofang said that the stable development of enterprises is inseparable from policy dividends and continuous support from local governments. In 2017, the General Office of the People's Government of Henan Province issued the "13th Five-Year Plan for the Development of the Modern Service Industry in Henan Province" with the consent of the provincial government, which aims to build Zhengzhou into a national-level service center, which is a manifestation of the state's increasing support. Therefore, any enterprise must closely follow the party's basic line and always implement the party's basic policy. Do not forget the original intention, continue to move forward, carry forward the entrepreneurial spirit, maintain the passion of entrepreneurship and innovation, and let private entrepreneurs shine their swords in the new situation!
【YuQiHui Talk】Is a high-end interview column jointly created by Henan Channel of China Net, enterprise training department of Zhengzhou University Cadre Training Center, boss business school and international v live broadcast, aiming to fully excavate the value and contribution of entrepreneurs to the company's development, social progress and human beautiful and happy life in entrepreneurship, actively explore the spirit of entrepreneurs and craftsmen and the touching stories behind them, reflect the big background with small incisions, reflect the big times with small incisions, and vividly show the entrepreneurs in Henan region striving to be the first 3. The spirit of bravely standing at the head of the tide and striving to build a new era of merit.