<b>Zhi Dongxi (public number: zhidxcom).</b>
<b>Author | Xu Shan</b>
<b>Edited by | Yunpeng</b>
Zhidong October 20 news, just the World VR Industry Conference in Nanchang, Jiangxi Officially opened, the conference brought together domestic and foreign vr industry-related scholars and practitioners, Academician mei Hong of the Chinese Academy of Engineering, Academician of the European Academy of Sciences Dieter Smarschick, Aliyun founder Wang Jian, And Qualcomm China Chairman Meng Zhun all expressed their in-depth insights.
At the meeting, Meng Pu mainly expressed his views on XR devices, and said that XR is the next generation of computing platform, spatial computing will be the future trend of computing; John Hennessy, chairman of the board of directors of Google's parent company Alphabet, focuses on how to improve the innovation of the VR industry, and points out that VR conferences and VR training will be areas of concern; Dieter Smars, an academician of the European Academy of Sciences, delivered a speech on the VR value chain through special effects, and pointed out the application prospects of scenario visualization.
Not only that, at the meeting, Zhao Qinping, honorary chairman of the Virtual Reality Industry Alliance and academician of the Chinese Academy of Engineering, released the list of China's top VR50 enterprises in 2021. According to reports, this time mainly from the perspective of the scale, innovation and growth of enterprises, the domestic VR enterprises with potential were selected. Among them, HTC ranked first, and the top five companies also include Baidu's Beijing Baidu Netcom Technology Co., Ltd., Goertek, BOE and Migu.
In addition, Zhang Li, vice chairman of the Virtual Reality Industry Alliance and president of the China Electronics Information Industry Development Research Institute, released 15 important achievements in China's virtual reality industry, including China Telecom's 5G cloud XR business platform series applications and Hetu Augmented Reality Platform.
<h2>Liu Liehong, chairman of China Unicom: 5G and algorithms are an important part of the VR industry</h2>
"The meta-universe, the hyper-truth, and the connected world have ignited a new round of VR industry boom", Liu Liehong first expressed his feelings about today's VR industry.
"The salient feature of the VR industry is the need to achieve virtual reality communication, but this is not enough." Liu Liehong said that the development of the VR industry in reality needs to maintain a good user experience, and efforts need to be made to improve the problem of vertigo.
Solving the vertigo problem first requires solving the network speed delay problem. He said that the current 5G can reach a response speed of less than 29ms, the network speed is also ten times that of 4G, improving the response speed, network speed can optimize the VR/AR device information to a certain extent out of sync, causing vertigo problems.
At present, China's 5G construction is not only better than 70% of the world's 5G base stations in terms of network speed, but also has 80% of the world's 5G users. In addition, China Unicom's 5G construction has covered China's key urban areas and some key townships.
At the same time, China Unicom also pays attention to the challenges encountered in the development of computing power in the VR industry. He said that some data needs to be processed in the cloud and transmitted back to the terminal device, but the data transmission rate is still not high. Therefore, 5G and computing power are parts of the development of the VR industry that cannot be ignored.
"The process of 5G application in the industrial field is the process of 5G and new technologies such as artificial intelligence and big data, and it is also the process of integrating 5G with VR and AR technologies," Liu Liehong said.
Based on 5G technology, AR can improve factory efficiency and optimize staffing in assembly equipment and maintenance guidance; VR can create virtual courses to allow people to understand knowledge content faster.
In addition, Liu Liehong also mentioned The VR layout of China Unicom in the Winter Olympics, China Unicom will provide smart viewing, smart participation and other ways through three-dimensional rendering and other technologies, which can realize the function of real-time viewing, and users can even watch the game at any angle at home.
<h2>Mei Hong, academician of the Chinese Academy of Engineering: Digital twins break down the barriers of the real and virtual worlds</h2>
Mei Hong, chairman of the Chinese Computer Society and academician of the Chinese Academy of Engineering, introduced an important vr scene - the development direction of smart cities.
"Urbanization is an important theme in the development of the world today", Mei Hong said, in 2050, the urbanization of developing countries in the world will reach about 68.4%, and the developed countries will reach 86.6%.
However, the rapid development of urbanization has also brought challenges such as employment and environmental degradation, and Mei Hong feels that urban informatization is one of the effective technical means to solve many problems and challenges faced in the process of urbanization development.
"Smart city construction is an extensive, in-depth and comprehensive urban informatization project." Mei Hong proposed three stages and three breakthroughs in building a smart city in the virtual reality world.
The first stage is to build the foundation and build the system, mainly to solve the digitalization and networking problems in various fields of the city, and its typical applications are e-government, digital urban management, etc.
The second stage is island breaking and interoperability, which is also the stage we are in. The data exchange and integration centered on the application scenario solves the problems of cross-system and cross-field data circulation and business collaboration, and its typical application is the government service such as citizen card and health treasure.
The third stage is all-digital and twin, mainly based on the functional services and ecological construction centered on big data, comprehensive and in-depth digitization, networking and intelligence, and using urban digital twins to solve the emerging problems of smart city systems.
"The new smart city is the product of the deep integration of man-machine and material, and the urban digital twin technology provides a solution for the integration of the real world and the virtual world." Mei Hong said that the future development of smart cities needs to make breakthroughs in improving data governance, data sharing, and operating systems.
Mei Hong proposed that an excellent smart city big data platform or digital city operating system should have three major elements: highly flexible service support, cross-time and spatial data fusion, and human-machine resource management, and provide services to the upper level and manage resources at the lower level to improve the city's scheduling and control capabilities.
<h2>John Hennessy, chairman of the board of directors of Alphabet, Google's parent company: Innovation has become the driving force behind the development of the VR industry</h2>
At the conference, Turing Award winner John Hennessy gave a video speech on "Innovation in a Rapidly Changing Era", a member of the National Academy of Engineering, the Academy of Sciences, the Academy of Philosophy, and chairman of the board of directors of Google's parent company Alphabet.
He proposes three questions that we need to think about when thinking about innovation.
According to his observation, most of the innovations that can redefine the industry come from universities and corporate research centers, and the attitude of attaching importance to scientific research and providing sufficient freedom will provide a wide range of development space for innovation. Second, people need to have a clear understanding of what innovation is. Finally, there is a clear understanding of how these innovations will impact society.
In his view, vr development requires continuous improvement of hardware and software devices and the quality of immersive virtual experiences. At the same time, the cost of VR equipment needs to be continuously reduced, which is crucial for the popularity of VR.
He also noted that some companies are simplifying the process of building high-quality VR experiences through software, but he also pointed out that the cost of these customized software is too high to play a role in the popular application of the VR industry.
Finally, he said that there are still more "killer applications" in the VR field, although VR is widely used in the field of games, but it also has development potential in other fields such as online video and movies.
He gave an example of immersive training, where people can use VR to help train people to learn to deal with difficult situations, such as training first responders on how to rescue patients through VR, and training firefighters to rush into a burning building to control fires.
<h2>Fourth, Alibaba Cloud founder Wang Jian: Digitalization has become a "necessity" of life like electricity</h2>
"Electrification has reinvented the city of the twentieth century," Wang Jian, an academician of the Chinese Academy of Engineering, took the lead in saying that any invention is inseparable from electricity, "today's digitalization is electrification 100 years ago."
He mentioned that VR technology is a new revolution after the computer revolution, not a branch of the computer revolution. At the same time, AR, VR and Cinematic Reality are a whole, that is, the "spirit world".
In the process of reviewing the development of VR technology, Wang Jian thought of the 863 project in 1993, with the passage of time, China gradually has its own VR system, and in 1998, people can use VR to PCs or the Internet.
"From 1998 to the present, I believe the world is changing dramatically." Wang Jian believes that virtual reality is a kind of reality, and psychology is the physics of virtual reality, for example, from the perspective of smart cities, big data only shows the other side of the city.
In the process of building a digital brain in Nanchang, Nanchang is the first city to issue a "restriction" ordinance and then cancel the "restriction", which is behind the traffic scheduling of the smart city that plays an important role. The cancellation of "restricted traffic" will become one of the symbols of Nanchang's urban digitalization and one of the symbols of smart cities.
<h2>Dieter Smarstik, academician of the European Academy of Sciences: Data will run through the entire value chain</h2>
Dieter Smarstik is a member of the European Academy of Sciences and the Austrian National Academy of Sciences. He gave a speech in the form of special effects through VR/AR technology, introducing the VR/AR value chain.
First of all, the real world will provide a large amount of data, this data will form different data models, these data models combined with data simulators, will produce more data, can let people find the laws behind the data, and visualize these laws.
By combining data visualization with virtual reality, people can get immersive visualization data and feel it through VR devices. But he also mentioned that virtual reality doesn't turn everything into virtual.
"A situational visualization ends up passing the data back into the real world, which is also different from other visualizations." According to Dieter Smarstik, "Augmented reality will become an important tool for industry and situational visualization. ”
<h2>Meng Zhu, chairman of Qualcomm China: The world will become a huge display screen in the future</h2>
Meng Pu proposed that XR mainly includes VR and AR. Among them, XR will be the next generation of mobile computing platforms, the entire XR industry is ushering in the golden stage of development, and consumers also have a high concern for the XR industry.
He feels that the future will be a new real world, the real world and the virtual world will be fully integrated, and the whole world will become a "display screen". Moreover, in the process of technological development, spatial computing will have a profound impact on the development of technology.
Qualcomm has been paying attention to the development of the XR industry, and Meng Fan believes that among them, AR/VR all-in-one machines will develop towards the trend of thin and light, wireless connectivity. Another product worth paying attention to, XR glasses, is expected to be lightweight in 5-10 years. And, XR glasses can support running multiple tasks, as well as supporting immersive collaboration and flow propagation.
Meng Pu preached that spatial computing is the future of computing, and spatial computing mainly refers to the operations carried out by users on mobile terminals, including sending information, entertainment, etc. "In the future, all information will be mapped to people in three-dimensional form, and all content will be superimposed on top of the real world."
In addition, 5G will become another element of XR, and the development of 5G technology can help users get the top XR experience everywhere, as well as the rendering capabilities that support XR devices at the edge.
"At present, Snapdragon has empowered more than 45 XR devices", Meng Said That Qualcomm will promote the development of the XR industry through four strategies, first of all, dedicated chip platforms such as XR1, XR2, etc.; secondly, based on the reference design of the XR platform, to promote the application of XR equipment; third, Qualcomm also provides corresponding software, spatial computing algorithms and other architectures to provide customers with more choices. Finally, Qualcomm also has the XR ecosystem and the XR Investor Alliance to promote the development of the XR industry.
<h2>Conclusion: The development of the VR industry is accelerating, and domestic VR companies are blooming</h2>
At the meeting, we heard the views of many scholars on the future development of VR. They have given their own unique views from the underlying algorithm platform to the final landing scheme.
The VR industry is ushering in a golden period of development in the domestic market, and both the state, local governments and enterprises have increased their attention to this track.
Although more and more players are pouring into this track, but looking at the present, how VR devices can quickly break through the barriers between consumers, how to reduce VR costs, how to improve VR display effects and other issues have yet to be solved by domestic VR companies one by one.