In recent years, the US government has made a lot of moves against Chinese enterprises, including not limited to malicious competition, policy suppression, almost all large Chinese enterprises, as long as in the United States, have been punished by the US government, some companies are in crisis, and even delisted in the United States to return to China.
But in these companies, there is a company different, DJI, it not only withstood the sanctions, almost did not affect much, but also occupied more of the U.S. market, and even attracted the U.S. military to DJI's products love, the United States is not without sanctions, in today's era of globalization, many scientific and technological products are not simply a country can be created, the technology and components of various countries are integrated with each other, mutual cooperation, you have me and I have you, the United States is taking advantage of this, The use of American technology industry to implement interference, therefore, the United States of this trick is very effective, but DJI is not the same, in the field of four-axis UAV, DJI is the leader, not only started early, business philosophy, positioning are very accurate, the efficiency of research and development is so high, so that the Americans are stunned, at the same time, with a complete production and supply industry chain, formed their own set, the system is complete, the intellectual property rights are complete product technology, it can be said that a DJI drone, from the underlying code to the operating system, from parts to assembly, Even the appearance patent is DJI independent research and development, after all, the four-axis UAV market, is the first DJI, you can not punish the founder no matter how much you punish, because there is no American company involved, you want to pass technical sanctions, there is no way to start, so the US government will withdraw sanctions.
Not only that, the U.S. military is also addicted to DJI drones, because the leading position of DJI UAVs, the use of very secure, and its early research and development, high R & D efficiency of the industry characteristics, making DJI UAV technology the most advanced, coupled with the consistent excellent service of Chinese enterprises and low prices, DJI UAV really really did the best price, the US military once bought other brands of UAVs, after a period of use, they have been inseparable from DJI products, the comfort of use, Product characteristics, applicability, simply not as good as DJI UAV, even the basic endurance time and camera resolution, this simple stacking project is not better than DJI, it is the above advantages, DJI UAV is not only the leader, or the hegemon of the UAV market, so that the US military and even the United States can not do without him, it can be said to be love and hate, love is the use of comfort is simply inseparable, hate is not to find any local enterprises, and even other foreign companies to replace it.
As the saying goes, Rome is not built in a day, DJI can have today's achievements, not overnight can be completed, its founder Wang Tao, in the process of creating DJI suffered from bitterness, the taste of which no one knows, in 2006 Wang Tao and two classmates who did the graduation project together officially founded DJI, and the remaining part of the scholarship he obtained at the university, all out to develop and produce helicopter flight control systems, the company initially only had five or six people, in shenzhen's private house office, because the office environment is simple, They couldn't recruit particularly good people, and even the two classmates who started a business together left one after a difficult period of two years.
Wang Tao confessed that he may be an "unpopular perfectionist", the first one he developed in 2008. More mature helicopter flight control system XP3.1 on the market, by 2010 DJI monthly sales can be hundreds of thousands of yuan, at this time, the Hong Kong University of Science and Technology to its team to invest 2 million, the original Wang Tao only hope to feed a team of 10 to 20 people on the line, gradually he found that the industry market prospects are very broad, after a few years, DJI sold about 400,000 drones, in 2009 and 2014, DJI's sales at an annual rate of two to three times the growth, by 2015 DJI's share of the global consumer drone market reached 70 %。 In 2014, Wang Tao was rated as One of China's Top Ten Innovators by Forbes, commenting that he is the youngest innovator on the list, he founded DJI drones for eight years, has become a leader in the field of consumer aerial photography, occupying 70% of the global market share, with the improvement of sensing technology and map accuracy, the future of drones may be in agriculture, security, and other fields to achieve subversive innovation.
In 2015, he implemented a new round of financing at a valuation of $10 billion, Wang Tao, who holds about 45% of the company's shares, will have personal assets of $4.5 billion, totaling 28.7 billion yuan, and now the company has more than 1,000 employees, and its sales in the past three years have grown 79 times, ranking among the world's fastest-growing companies. In particular, the case of DJI drones made them very touched, and chen Yongqi, the leader of the delegation, lamented that a student who graduated from the Hong Kong University of Science and Technology could achieve 70% of the global share of the product after 9 years, and his fame was not Hong Kong.
And in Shenzhen, this is really worth our reflection, in addition to reflection, other Chinese enterprises should learn from DJI's entrepreneurial spirit, as well as corporate culture, from its inception to date, DJI has always adhered to the spirit of enterprise of actively striving for the truth, always practicing a new culture and values, the outstanding product way through to every detail, showing the infinite possibilities of science and technology, DJI is constantly providing consumers and society with more innovative and characteristic products of the times, and continuing to establish the global influence of Chinese products with scientific and technological innovation. From the most practical point of view, DJI only did drone technology at the beginning, and other parts such as cameras, hardware, etc., all rely on cooperation, but after becoming bigger, DJI did not stick to drones, but turned to the study of cameras and other hardware, which did not eat the old like other companies, or began to build cars behind closed doors in the early stage of entrepreneurship, this aspect alone is worth learning.
As the saying goes, science and technology make myths come true, but also let the future have more possibilities, DJI let us know that in today's society, innovation and struggle can come out, it can most directly teach other enterprises, is to try to bring consumers a more convenient life of the original intention, as well as the goods behind the big country feelings, in the past is foreign companies with science and technology to block our country, now DJI can use science and technology, so that our country walks in the forefront of the world.