Entrepreneurship is the most sought direction and goal of every young person, but entrepreneurship is a lifetime, for the post-90s who have just graduated for a few years, failures due to insufficient management and ability abound!
Xiao Chen, who graduated in 2012, failed to start a business two years ago, plus borrowing money and credit cards from relatives and friends, adding up to about 1 million, but he made a comeback and made 10 million yuan with a trick.
First of all, he summarized the cases of past failures, mainly for two reasons: First, there are too many traditional trade businesses, and the investment is slow to return on the capital, resulting in a break in funds! The second is because there are no mature customers and channels, and the third is that the management ability is limited and the team execution is not in place!
In fact, no matter what you do, the first thing to consider is positioning, who are the customers, and what are you selling? Find the person who pays the bill, and then think about how to get these customers and traffic, for Chen, who owes a bunch of debts, he no longer considers renting offices and warehouses for new projects, but first finds users!
Because there are customers considering sales, it will greatly reduce inventory pressure and risk, with the user population can sell a series of goods according to the user population, instead of pressing money on the goods as before, the goods can not be sold not only pressure inventory, but also the funds can not flow, can not become cash flow!
Because his customer goal is a product for mother and baby, so to find these groups of people first through the Internet, the average person will want to directly find the target customer of the mother and baby group, and he is not doing this, he is looking for people who want to start a business and make money.
Directly in the short video platform to output entrepreneurial content, network entrepreneurship ideas such as small videos, as well as live broadcasts, insisted on half a year of fans exceeded more than 100,000, at this time you can import fans into the community, import WeChat, investment, recruit asset-light entrepreneurship crowd.
Before this, you need to do a set of network entrepreneurship programs, in the short video platform description: plus v can receive free tutorials, after attracting fans to WeChat and the community, you can recruit some people like entrepreneurs, people with entrepreneurial ideas, convert them into sellers, it only needs to do two things every day, one is network investment, converted into its own agent, and the other is delivery.
It is the order formed by the agent through distribution, and he can ship it directly!
But before that, he needs to upload his company name and related business information in Baidu entries, Baidu promotion, which is to increase the trust endorsement when users search for investment!
Secondly, you need to use mini programs, because these recruited distributors can be distributed directly through mini programs! That is, the distributor recruited on the network can directly pay 100 yuan as his agent and become an asset-light entrepreneur! Distributors then share the goods to their potential customer base, and the sales can be generated to make money. In this early stage, you need to do a good job in the distribution of profits.
A lot of friends might ask! Why don't distributors do it upstream themselves? Sell your own merchandise yourself. The key is here, people's consciousness problems, relying on their own ability to eat, generally can only earn a food and clothing fee, learn to borrow the time and strength of others, in order to be able to really make money, of course, also accompanied by risks!
Summary: In the mobile Internet era, entrepreneurship must first connect potential user groups, first have crowds and channels, consider selling goods, and learn to borrow 1 person to help you transfer 10 money a day, 1000 people a day 10,000, any project that can make money must rely on the strength of others, whether it is a traditional enterprise or an Internet project!