According to Billboard, on April 24, Live Nation Entertainment, the world's largest concert promoter, announced the appointment of Song Ke as the chairman of Live Nation China, sending a signal of continuous investment in the Chinese market. It is reported that Song Ke will fully lead the business of Live Nation China, and Edward Liu, managing director of Live Nation China, will continue to be responsible for the international concert business in China.
Song Ke went to the United States to study and start a jewelry business, and then returned to China to establish a wheat field music production company. After investing in the album "Youth Without Regrets" for his disciple Gao Xiaosong, he successfully transformed from a jeweler to a music businessman.
He successively served as a senior executive of Warner Records China, a senior executive of Taihe Maitian Music, joined Evergrande Music as chairman in 2012, and became ceo of Ali Music in 2015. In addition, Song Ke also founded the "China Recording Industry Committee" and held two music awards of the Singing Committee.
Alan Ridgeway, President of Live Nation International and Emerging Markets, said: "Over the past few years, we have continued to expand into the Chinese market, not only growing the number of international tours in the form of clubs and theaters, but also introducing EDC and Crewfields music festivals to many cities in China. He commented on Song Ke: "Mr. Song Ke's rich experience in China's music industry will help promote our business development and further expand into other fields such as domestic artist touring." ”
Song Ke personally said: "China's live entertainment market is developing rapidly, Live Nation is using its international expertise and experience to provide support for China's live music ecology, I look forward to helping Live Nation strengthen its core business in China, and seek new development areas and opportunities." ”
Live Nation Entertainment hosts more than 35,000 concerts a year for 93 million fans in 40 countries. Each year, Live Nation tours with more than 4,000 artists, signs more than 500 artists, hosts more than 100 music festivals, operates more than 200 venues around the world, and has a ticketing platform that sells more than 500 million tickets in 28 countries around the world.
Live Nation has successfully introduced international artists from China to tour bruno Mars, Charlie Puth, OneRepublic, Tom Odell, Chris Botti, Kodaline, and more recently, Troye Sivan, Jason Mraz, LANY, etc.