In Jingzhou, there is a food snack street, I believe everyone knows, it is the competition alley, many snacks in it, are the favorite of the editor. At the entrance of the alley, there is a dwarf pie shop, and every time I go, there is a queue at the door to buy people, of which there are more middle-aged and elderly people.
(Image source: Jingtoutiao)
Today, more Jingzhou will let you know, this brand is still relatively well-known in Jingzhou.
Dwarf pie is quite popular in Jingzhou
According to the business registration information, there are a total of 7 shops in Jingzhou, of which there are 3 in the central urban area, and the more well-known are the shops in The Competition Lane and Huatai, which often need to queue up to buy.
Its products are various flavors of pie, black sesame, mung bean paste, red bean paste, osmanthus flowers, sesame seeds, etc., characterized by the outside skin is relatively crispy, the filling is soft, Xiaobian asked friends who have eaten around, there are people who think it is delicious to buy repeatedly, and there are also feel that the taste is general.
In any case, the dwarf pie is still quite popular with locals in Jingzhou, and some people may even think that it is the Jingzhou brand, but in fact, although it has been open in Jingzhou for many years and has more branches, the origin is not in Jingzhou.
Dwarf Pie: Intangible Cultural Heritage of Jingmen City
At present, the company is headquartered in Wuhan
According to the information on the official website of Dwarf Pie, Dwarf Pie was founded in Jingmen, the first store was opened in 1998, and it is now the intangible cultural heritage of Jingmen City.
The brand name was also coined by the founders in 2004 when they were joking, and in 2004 they registered the "dwarf pie trademark". At present, although the brand's main store is still in Jingmen, the company's headquarters has been registered in the provincial capital city of Wuhan, called Wuhan Zuzhide Food Co., Ltd., which is believed to be for the further development and expansion of the brand.
Jingzhou's Nine Emperors (Yellow) Cake is weakly commercialized
If you say that the representative of Jingzhou's local pie, it must be the Nine Emperor Cake, compared to the dwarf pie, it has more cultural heritage and a longer history, and it is a traditional snack in the Jingsha area.
Regarding the origin of the name of the Nine Emperors (Yellow) Cake, there is a theory that it is because of a poem by Li Bai of the Tang Dynasty Li Bai left a famous poem of "Nine Days of Longshan Drink, Yellow Flowers Laughing and Chasing Subjects" in Longshan (Baling Mountain) in Jingzhou, and the cake has since been called "Nine Yellow Cakes", taking the meaning of "September Chrysanthemum Yellow".
Xiaobian found a picture on the memory of Jingzhou, the English of the door roughly means that the famous Nine Emperor Cake originated in the Jin Dynasty and the Tang Dynasty, there are many beautiful stories about it are poetry, once the Nine Emperor Cake, that is also won the title of the best featured tourism product (1984), the title of quality product (1983) the honor. It is said that the little girl in the picture is also a well-known actress in the entertainment industry now.
Unfortunately, I don't know whether it is due to the problem that the taste is not suitable for modern people or the business operation ideas, the commercialization road of jiuhuang cake is obviously somewhat weak, only in Jingzhou there are scattered small shops, and the brand influence of dwarf pie can not be the same day.
I don't know, jingsha's famous snack, is anyone able to carry it forward on the basis of commercialization?