The reporter learned from the relevant departments in Inner Mongolia that today, during the 2015 Shenzhen Cultural Expo, the "Cultural Tourism Era, Great Opportunity for Industry and Finance" - the 2015 Cultural Tourism Industry Resource Docking Conference was held at the Shenzhen Convention and Exhibition Center, 20 local governments with rich tourism resources, 20 senior industry experts, 100 professional tourism investment institutions, as well as industry enterprises and industry supporting businesses, a total of 500 industry elites gathered together to perceive the market pulse, grasp the hot spots of industrial investment, and organize Internet tourism, international tourism, The roadshow of high-quality projects with popular themes such as tourism and real estate and health vacation allowed participants to interact passionately with industry experts on the spot.
As a representative of 20 local governments with rich tourism resources, Bao Yindalai, director of the Publicity Department of Tongliao City, Inner Mongolia, delivered a keynote speech at the opening ceremony.
Baoyin Dalai, director of the Propaganda Department of Tongliao City, Inner Mongolia, delivered a keynote speech at the opening ceremony of the 2015 Cultural tourism industry resource docking conference
The following is an excerpt from BaoYindalai's speech:
"The development of cultural tourism is opportune and just right"
The theme of our matchmaking meeting is "The Great Era of Cultural Tourism, the Great Opportunity of Industry and Finance", which shows that everyone is aware of the inclusive nature of the integrated development of cultural tourism, and the development of cultural tourism is timely and just right.
The first is the upper drive of economic transformation, in the face of economic downward pressure, the traditional resource-consuming industry must be transformed, in this case to cultivate new economic growth points is crucial, economic development needs new guidance and leadership, it is necessary to vigorously develop low resource consumption, employment-driven, can stimulate consumption of related industries, cultural industry and tourism industry advantages and vitality is particularly prominent, so the development of cultural tourism industry is opportune, just right force.
The second is market-oriented demand leadership. With the growth of economic income and the improvement of cultural literacy, the consumption of Chinese people in cultural tourism is also increasing year by year, which is a "big cake". When we consume, we must not only consider the exquisite "cake" (that is, the construction of scenic spots), but also consider the nutrition of the "cake" (that is, the cultural connotation), which is the market orientation of the integrated development of cultural tourism.
The "big cake" of the cultural tourism industry must be both bigger and better
Promoting the integration of the cultural tourism industry and making the "cake" bigger and better has ushered in a good opportunity for the times for both macroeconomic and micro industries. What we have to do is to find the right point of convergence, go with the flow, work hard, and achieve great industry and great development in the big era and big opportunities.
First, government-enterprise interaction, joint efforts and win-win results. The government must not only control but also let go, grasp the cultural tourism industry as employment, people's livelihood, and economic work, and do a good job in policy guarantees, infrastructure planning and construction, and supporting services. Enterprises should consider the development of economic and social benefits as a whole, relying on regional cultural resources and tourism resources development projects, first of all, respect history and culture, pay attention to cultural protection and inheritance, and use culture to conserve diversified formats. At the same time, enterprises should continue to improve and upgrade in market development, product design, consumer services, etc., closely connect and adapt to market demand, lead consumption orientation, and create economic and social value.
The second is the integration and mutual integration and symbiosis of culture and tourism. The simple development of cultural industries, the lack of economic support from the market, sometimes high and low, the development will be insufficient; the simple development of tourism industry, single product chain, low added value, limited scale of business formats.
"If culture is not combined with tourism, it will be 'soulless' Tourism is not combined with culture, which is called 'out-of-body'"
Docking cultural tourism resources, so that the two industries depend on the development and coordinated development, let culture inject soul into tourism, let tourism become the carrier of cultural inheritance and development, combine the two, look at the connection, grasp the connection, in order to integrate and coexist, in order to form a healthy industry.
Therefore, I think that if culture is not combined with tourism, it will be "soulless", and tourism will not be combined with culture, which is called "out-of-body". Moreover, from the perspective of reality, compared with the ordinary tourism of seeing the scenery of the landscape and the scenery of the mountains and the flowers, modern people will pay more attention to in-depth tourism, which must be a spiritual journey with culture, experience and perception, so as to attract people, seize people, have a market and be effective.
The third is innovation-driven and diversified formats. Since it is an industry and an economy, it is necessary to consider the benefits, and we must broaden our thinking and enlarge our vision. From the perspective of the government, through the construction of cultural tourism projects, we can solve the problem of cultural inheritance and protection, solve the problem of employment and enrichment, and solve the problem of stimulating the active market of consumption. From the perspective of enterprises, in accordance with the "Internet +" model, we can develop "culture +" and "tourism +" service products around "eating, living, traveling, shopping and entertainment", enrich the industrial chain, expand the scale of business formats, cultivate new hotspots for mass tourism consumption, dig deep into the potential of tourism shopping, improve development efficiency, and enhance follow-up development momentum.
【Introduction to Tongliao Cultural Tourism Resources】
Tongliao, named after the "vastness of Tongda", formerly known as the Zhelim League, is located in the east of Inner Mongolia, located at the intersection of the northeast region and north China, is a bright pearl on the Horqin grassland, is the Mongolian Horqin tribe of the multiplication, generations of dependent territory. The total area of the city is 60,000 square kilometers, with a total population of 3.2 million, of which 1.52 million are Mongolians, which is the most concentrated area of Mongolian population in China. In recent years, Tongliao City, as an important birthplace of Horqin culture and grassland culture, has been organically integrated with Mongolian culture and modern industry, and history and culture and modern civilization have been reflected in each other, and Horqin's profound cultural and tourism resources have released new vitality and great potential.
Korqin steppe
Tongliao has a long history and brilliant national culture. During the Mongol Yuan Dynasty, Genghis Khan's second brother Habutu Hasar led one of the three major Mongol tribes, the Horqin Ministry, to live here, and established the Zhelimu League in 1636 during the Chongde Yuan of the Qing Dynasty. In the long course of nearly a thousand years of history, the Horqin grassland has bred and developed Mongolian yuan culture, Khitan culture, Manchu and Mongolian culture, and in the modern revolutionary war period, it has integrated red genes, and is the hometown of the Qing Dynasty's mother Empress Xiaozhuangwen, patriotic general Monk Greenqin, Mongolian medicine founder Chambra Daorji, national hero Gadamerin, national music master Pajie, Mao Yihan and international horse-head piano master Qi Baoli Gaoren, with 11 national intangible cultural heritage protection projects such as Sihu, Urigel, Andai, Andai, Hollywood, etc. The 33 items at the autonomous region level and the 73 items at the municipal level have better inherited and protected the gene pool of regional ethnic cultures, which are the fundamental places of our Tongliao people's cultural self-confidence.
Tongliao Cultural Tourism is rich in resources and Horqin has distinct characteristics. The vast Horqin Grassland is like a picture scroll stretching, the natural scenery and cultural landscape are blended and presented, and the development of cultural tourism industry is in the ascendant. As an excellent tourist city in China, there are rich cultural and tourism resources running through the north and south, the vast Tamin Chagan Desert, the magical Daqinggou, the vast Zhuri River pasture, the mysterious Hamin prehistoric settlement site and the intact primitive mountain grassland, the Northern Great Wall of yanguo, the Southern Song Dynasty Golden Trench, the Yuan Dynasty Pagoda, the Qing Dynasty Wangye Mansion, Xingyuan Temple, Fuyuan Temple and other scenic spots and historical sites dotted among them. The ancient Andai culture and modern printmaking art all show the unique charm of Horqin culture.