On November 4th, reporter Lao Qiao accompanied a friend in the cultural tourism industry to Jinan Jiurushan Resort Scenic Area to investigate and interview by the way, and a person in charge of the scenic spot who was familiar with each other said happily: "The Cultural tourism department specially sent us a thank-you letter!" ”
An inadvertent sentence, hoisting Old Qiao's curiosity - as the administrative department of more than a thousand A-class tourist attractions in the province, the management agency of a province's cultural and tourism undertakings and industries, when and what specially sent a "thank-you letter" to a scenic spot? And how will it be worded? Professional curiosity prompted me to go through this thank-you note to see what was going on.
The province's tourist homestay agglomeration area was created to promote the scene of the promotion activities
Thank
<b>Jiuru Mountain Resort Scenic Area:</b>
From October 28th to 30th, the promotion activity of the creation of the tourist homestay agglomeration area in the province was held in the Jiurushan Holiday Scenic Area and achieved a complete success. The activities are of great practical significance for promoting the construction of tourist homestay agglomeration areas in the province, and the response from all over the province is enthusiastic. To achieve such results, it is inseparable from the full support of Jiuru Mountain Scenic Area, the hard work of the operation and management team of Jiuru Mountain, and the personal efforts of senior leaders such as Chairman Liu Dongsheng and Vice Chairman Liu Zheng. From the planning and organization of activities, venue facilities to reception, accommodation and conference connection, etc., all reflect the hospitality and hospitality of Jiurushan, reflect the full feelings of Jiurushan for tourist homestays, and reflect the strong support of Jiurushan for the work of tourist homestays in the province. This activity allowed the province to witness the cool and majestic posture of the Jiurushan team, witnessed the ownership spirit of the Jiurushan development of tourist homestays, and witnessed the "craftsman" spirit of Jiurushan 'decades as a day' fine polishing of tourist homestays.
The Provincial Department of Culture and Tourism sincerely thanked the Jiurushan team for their tireless work for this event, and the participants felt a strong sense of service. Sincerely wish jiurushan holiday scenic spot, under the leadership of chairman Liu Dongsheng, the development of tourist attractions and tourist homestays is thriving and brilliant!
<b>Department of Culture and Tourism of Shandong Province</b>
<b>November 1, 2021</b>
Shandong Provincial Department of Culture and Tourism "Red Head" thank-you letter
Lao Qiao led this letter of thanks when asked about "what follow-up impact will be brought about by the promotion of the creation of tourist homestay agglomeration areas in the province". When he said this, the person in charge of the scenic spot seemed very excited. "The leaders of the department recognized our work, and sent a thank-you letter after the event, which was really unexpected." It is also worth it for the people of Jiurushan to pay some for the conference! ”
Reading through the wording of this "thank-you letter" and feeling the emotions after the text, it is not difficult to find that the Provincial Department of Culture and Tourism's gratitude to the Jiurushan Holiday Scenic Area is sincere. Not only do you see the performance in the activity in your eyes and remember it in your heart, but the last blessing is also sincere and full of "heat". No wonder, the Jiurushan people who received the letter were a little excited.
In the words of Liu Dongsheng, chairman of Jiurushan Holiday Scenic Area, the conference is placed in Jiurushan, which is a trust in Jiurushan, and the meeting must be run well to satisfy the homestay industry in the province. In the face of the new development situation and opportunities for rural revitalization, the Provincial Department of Culture and Tourism has judged the situation and taken the initiative to "homestay gathering areas" in the country and held a meeting to promote the creation, which is called "warm heart" for the majority of homestay practitioners. As a homestay operator and a representative of private tourism enterprises, Jiurushan Resort Scenic Area is also greatly inspired and encouraged by this. Chairman Liu made several statements to assist the provincial department in organizing this event, and Jiu Rushan "did not hesitate to spend money" and "did not care about spending money".
The province's tourism homestay agglomeration area to create and promote the activities of the homestay equipment exhibition
The province's tourism homestay agglomeration area to create a promotion activity selected in the pure scenery of Jiuru Mountain
The province's tourist homestay agglomeration area created a meeting site to promote activities
What exactly does a scenic spot do to make the provincial administrative department write a letter of thanks? And praised its "master spirit" and "craftsman spirit" one after another...
Zhao Yong, director of the Resource Development Division of the Provincial Department of Culture and Tourism, who planned and organized the creation and promotion activities of the tourism homestay agglomeration area in the province, mentioned that the organization of the conference can be described as a tight time and a heavy task, and the originally set meeting scale increased several times with the enthusiastic participation of the homestay industry. The newly launched tourist homestay equipment exhibition is more involved in the organization of activities, and the scale has expanded several times, so it has paid more than the original plan.
As a "first-time crab taster", the first homestay gathering area to create a promotion activity not only has no precedent in the province, but also has no reference in the whole country. Since the meeting is held, it is necessary to clarify some concepts and boundaries and reach some "consensus", and this is only about twenty years after "birth", and it is still in the process of exploration and rapid transformation of the homestay format, if you want to open the meeting well and achieve good intentions, it obviously takes a lot of effort.
In addition to undertaking the reception service arrangements such as accommodation, eating and meetings of the homestay owners in the province, Liu Dongsheng and Liu Zheng also participated in the planning, organization and implementation of the meeting, until after 00:00 on the day of the meeting, they were still discussing and modifying the "Jiurushan Initiative" to be released at the meeting. And this is just one of the silhouettes they have prepared day and night for the preparatory meeting.
The scene of the night talk in the hearth
Zuo Yiqu Lei is also one of the planners and implementers of the activity of creating and promoting the tourism homestay agglomeration area in the province, the chairman of Shandong Cultural Tourism Cloud Company, and the cultural tourism cloud is also one of the organizers of this event
What many homestay peers do not know is that in order to make everyone more fruitful in the meeting, the leaders of the Jiurushan Reporting Hall agreed to invite well-known domestic experts from Beijing and other places to come to help, which greatly improved the academic taste of the conference and made everyone have more "sense of gain". For the increased expenses, Chairman Liu Dongsheng said "Don't care about spending money" gently.
Old Qiao noted throughout the meeting that as the host, but also personally involved in planning, creativity and organization and implementation, Jiurushan, despite its "geographical advantages", tried to keep a low profile. At the Jiurushan "Night Talk" meeting held on the evening of October 28, the guests discussed in small groups came from counties, townships and homestay owners, and everyone cherished the opportunity to communicate with their peers in the province in front of the leaders of the provincial department, and once turned the "salon" into a "publicity meeting" for their own business. The management of Jiurushan, who has been listening and learning, has become a "silent little partner". Liu Dongsheng repeatedly pushed back and said: "Leave time for everyone." ”
Dr. Chen Fang, a homestay industry expert from Beijing
The IWC Night Talk is in progress, and this is the discussion group
Qilu Evening News Qilu One Point reporter has been engaged in cultural tourism reporting for 15 years, and has not heard of any cultural and tourism departments sending special "thank-you letters" to scenic spots and travel agencies in the jurisdiction. Deeply felt that this reflects a "service posture" of the current administration.
More importantly, from the letter from the Provincial Department of Culture and Tourism, I can feel a deep expectation of the leadership.
It is reported that the "Jinan Jiurushan Resort Scenic Area" was originally the "Jiurushan Waterfall Scenic Area", since 2006, as a investment attraction project in The Licheng District of Jinan City, Liu Dongsheng contracted a barren mountain and river ("Four Guangdi") in Xiying Town, Licheng District (now Nanshan District) in the southeast of Jinan City, and began to build rural tourism. In the first few years, it was shown with a dozen kilometers of wooden boardwalks up and down the mountain and a "waterfall splash" full of mountains. In the face of the domestic mountain scenic spots "building temples, creating gods, carving words" has become a trend, the banner clearly put forward the "four noes" principle of garden building (no building pavilions, no gods, no stories, no cliff inscriptions) and adhered to it to this day. In the same period, millions of trees were planted in the park, and the forest greening rate increased from 26% to more than 98%...
Overlooking Jiuru Mountain in late autumn, the park, which has lasted for 15 years, contrasts with the surrounding mountains
"Planted" out of the Jiuru Mountain and rely on the construction of the homestay settlement
Behind the hot sightseeing tourism, Jiurushan is sensitive to the fact that the "ticket economy" has become more and more in line with people's expectations, and will eventually fall lonely, and launched the "Jiurushan Garden Main Card" in 2015, promising to "visit the park for life free". In the midst of the skeptical discussion in the industry and the world, millions of "garden owners" were harvested, transformed into a new type of consumption relationship that can be reused, and the garden side is interdependent and mutually successful. At the same time, we will not hesitate to invest huge sums of money and are committed to cultivating and building a holiday tourism brand of Jiurushan Homestay Settlement, which has finally borne fruit.
In July 2020, in the "2020 China Culture and Tourism General Appraisal Awards" conference jointly participated by more than 20 mainstream print media across the country, including Shandong Qilu Evening News, Jiurushan Resort Scenic Area won the "2019 Chinese Culture and Tourism Internet Celebrity Destination" with its 9 homestay products, becoming an "advocate of a better way of life", perfectly interpreting "green water and green mountains are golden mountains and silver mountains", which can be described as deserved.
On the evening of October 28, 2021, in the "Night Talk of the Hearth" in Jiurushan, although Jiurushan did not speak, the peers who obtained the opportunity for exchanges "praised" the "homestay settlement" built by Jiurushan, and expressed their excitement and put forward a beautiful outlook for Shandong to take the lead in advocating the construction of a "homestay gathering area".
Leaders at all levels and the homestay industry participated in the province's tourism homestay agglomeration area creation promotion activities and visited the homestay equipment exhibition
Bearing in mind the "'craftsman' spirit of 'craftsman' fine polishing of tourist homestays for decades" mentioned in the thank-you letter of the Shandong Provincial Department of Culture and Tourism, in the 15 years since the "entering the mountain" business, Jiurushan has been doing things in a low-key manner and creating good products without distraction. Reporter Lao Qiao has been paying attention to the case, and has never heard jiurushan people say that they regard themselves as "industry leaders". But now, the industry is clearly giving it more hope. What impressed the relevant leaders of the provincial department, Jinan City, and Nanshan District who attended the meeting was that today's Jiuru Mountain represents the height that rural tourism homestays in the region can reach, and each further represents the Shandong country house industry and goes one step further, which really fights for everyone's face. The future will also bring more expectations and expectations to the industry.
This may also be the yin yin implied in the thank you letter of the Shandong Provincial Department of Culture and Tourism.
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