Li Bin, who wore the "most miserable man" hat in 2019, turned around in 2020 and became the world's fourth largest car company. However, weilai has now suffered a blow, and sales have plummeted by 65%. Is Li Bin going to become the most miserable man again?
After entering the new energy automobile industry for four or five years, Li Bin once fell into a desperate situation in 2019. At that time, Weilai almost burned out all the financing, still could not see the future, the capital chain was broken, the stock price plummeted, and the executives left, hovering on the verge of bankruptcy. Suddenly, Li Bin was on the cusp of the storm and was dubbed "the most miserable person in 2019" by the media. Later, in Hefei local government to spend tens of billions of funds to strongly support, Weilai with the help of the outlet, the stock price soared, becoming the world's fourth largest car company. Li Bin also turned over the salted fish, his wealth soared, and he was listed on the Forbes China Auto Rich List.
As the leader of the new car-making force "Wei Xiaoli", Weilai's sales have always been in the head position. However, in the past October, Weilai's sales suffered From waterloo, which was a big surprise. According to the data, Weilai's delivery volume in October was only 3667 units, down 27% year-on-year and 65% month-on-month. In the same period, Xiaopeng delivered 10,138 units, an increase of 233% year-on-year; the ideal delivery volume was 7649 units, an increase of 107.2% year-on-year. In fact, WEILAI's sales not only lagged behind Xiaopeng and Ideal, but also did not even fall behind the 8107 units of the second echelon Nezha and the 5025 units of Weima.
Obviously, Weilai's new energy vehicle track has been surpassed by one competitor after another. Moreover, Weilai's fall behind is by no means temporary. In July this year, Weilai's sales were overtaken by Xiaopeng and Ideal, and in August, Weilai was still ranked at the end of "Wei Xiaoli". In September, Weilai finally achieved a counterattack and became the sales crown among the new forces of car manufacturing, but this is more like "returning to the light", entering October and plummeting again, slipping from the pin crown to the fifth, and the performance was disappointing. It can be seen that WEILAI's leading position is rapidly declining.
For the decline in sales in July and August, it seems that the Malaysian epidemic can be blamed on the tight supply of chips and segment parts, triggering a decline in deliveries. But the chip shortage is an industry problem, why did Xiaopeng and Ideal perform better than Weilai in the same period? And the October delivery volume of Waterloo, the reason given by Weilai officials is that the restructuring and upgrading of the production line has led to a reduction in products. For these reasons, the capital market does not seem to accept it. In fact, since the beginning of this year, Weilai's stock price has fallen by about 15% and is still hovering at the bottom of the pit, while Xiaopeng and Ideal have risen by 11% and 12% respectively this year.
Sales continue to decline, the capital market is not optimistic, is Weilai's future really not ideal? First of all, the speed of NIO's capital has lagged behind Xiaopeng and Ideal. At the beginning of this year, "Wei Xiaoli", which has been listed in the United States, has reported plans to return to Hong Kong for listing. Xiaopeng Automobile and Ideal Automobile have met in the Hong Kong stock market in July and August respectively, while Weilai, which took the lead in listing on the US stock market, unfortunately "fell behind" and has not been listed in Hong Kong until now. For the new car-making forces that rely on the barbaric growth of capital, the speed of capital is obviously an extremely important link, and Weilai's backwardness in this regard is equivalent to laying the foreshadowing of the crisis.
Secondly, the decline in NIO's product strength has led to the fact that in specific models, NIO has been surpassed by Xiaopeng and Ideal. Problems such as the frequent occurrence of autonomous driving accidents have pushed Weilai to the cusp of the storm and adversely affected its sales. By model, the average monthly sales of Weilai's main sales model es6 in the past 12 months is only about 3,000 units, which is far less than the ideal one and Xiaopeng p7. Especially in the past six months, as the most capable model of Weilai, ec6 sales have not only been crushed by the ideal one, but also surpassed by xiaopeng p7, and the distance has been thrown away more and more.