laitimes

Station B Anchor of the Year revealed! The diversified content ecology escorts the live broadcast of Station B

author:The Paper

After more than a month of popularity, the annual festival bilibili live star 2019 (hereinafter referred to as bls2019) has recently come to an end. Edmunddzhang from the host area won the championship of the whole station, and the video chat area Tia 99 and the mobile game fifth personality area anchor LaoSao Tofu ranked second and third in the whole station, respectively. Since 2017, bls have been held for 3 consecutive years, many b station up owners have successfully transferred to become anchors, and many ordinary anchors have settled in, and they are well known to the public through the stage of bls.

Station B Anchor of the Year revealed! The diversified content ecology escorts the live broadcast of Station B

2019bls Wall of Honor

On January 8, 2019, the 2019bls held an award ceremony for the winning anchors. In addition to hundreds of award-winning anchors, Ma Weidu, founder of Guanfu Museum, "Uncle Wuren", vice chairman of Sony Interactive Entertainment (Shanghai) Co., Ltd., co-founder of Yinxiong Lianmeng, famous voice actors Xia Lei, Xie Tiantian and other big celebrities also appeared at the award ceremony.

The ceremony first awarded the second-level division champion awards, followed by the awards of the five major divisions of entertainment, radio, mobile games, online games, and stand-alone, "Archimedes", "edmunddzhang", "Kun'er of one meter and eight meters", "Gu Yu floating like a dream", "Singing softly under the eaves" Several division champion winners appeared in turn, and the mysterious anchor also showed the true face of Lushan through the stage of 2019 bls. Many anchors emotionally said when receiving the award that their personalities were relatively timid in the past, and becoming anchors changed the trajectory of their lives: "I am just an ordinary person, because of you I began to shine." ”

Station B Anchor of the Year revealed! The diversified content ecology escorts the live broadcast of Station B

The annual top ten of the whole station received the award

In the "Top Ten of the Year" award ceremony, ten award-winning anchors of "Gu Yu Fusheng Like a Dream", "Oldba1", "Lao Su Tofu", "Dream Awakening Three Lives Dream", "Tia 99", "edmunddzhang", "Archimedes", "Timid, Pi Han", and "Itch Director" received the award on the same stage.

The itch director of the second dimension, who is famous for the creation of ghost animal videos, introduced that when he decided to be a full-time anchor in 2017, the live broadcast business of B station was not prominent, and many friends in the circle naturally could not understand his approach. However, the itch director is very optimistic about the prospect of live broadcasting of station b, and station b's dedication to the live broadcast territory finally verified his prediction.

Well-known game anchor Edmunddzhang pointed out that B station also attaches great importance to the quality education of resident anchors: "After all, the user group of B station is mainly students, mostly young people. I used to think that I was an ordinary person who played games and did live broadcasts, but then I realized that I was actually a half-public figure, and I should pay more attention to my speech. ”

With the announcement of the award, the live and live broadcast rooms are also hotter than the waves. The surging news reporter found that in the red carpet and party link of BLS 2019, even if fans could not come to the scene, they frantically called the anchors supported by the live broadcast room and Weibo through the live broadcast room, as if the anchors were also pursued as idols. For the audience, what attracts them is the harmonious atmosphere in the live broadcast room of station b and countless diversified content, and in the eyes of the award-winning anchors, the young, dynamic community atmosphere of station b and the high-quality and sticky user group are also important elements of their willingness to stay on this platform.

Station B Anchor of the Year revealed! The diversified content ecology escorts the live broadcast of Station B

The first, second and third places in the whole station received the award

In 2019, the anchor of the "labor model" Lao Suo Tofu, who broadcast live for 344 days, told reporters that on his birthday, fans specially designed a game for him, and also created and recorded a ending song. After playing Lao Su Tofu, he was "directly moved to tears", and as a game anchor, he later shared the strategy process of this gift as a video.

Tia 99 told reporters that near the end of the final vote, she found that several unfamiliar names appeared in the live broadcast room to give her a list, and later learned that a college student fan launched his roommate to support her. As an anchor who has been debuting for less than 2 years, Tia 99 has soared to the top of bls 2019 by chatting with fans in the live broadcast room and doing talent performances. But she also admitted: "Since I won the runner-up title, there have been some voices of doubt, and in the new year I will impress everyone with my efforts and sincerity." At the same time, Tia 99, whose family did not know she was working as a network anchor, said that bls2019 was a good opportunity: "I think it's time to tell them." ”

In addition to the anchor award, Big Goose Culture, Entertainment Plus Media, and Xuanshi Interactive Entertainment also won the 2019bls "Annual Excellent Cooperation Guild" award.

Station B Anchor of the Year revealed! The diversified content ecology escorts the live broadcast of Station B

Station b New Year's Eve party exploded on the Internet and won high reputation

Before the BLS Awards Ceremony, B stood in the field of live broadcasting and frequently moved, changing the low profile of the past: first obtained the exclusive live broadcast rights of the "League of Legends" s competition in China in the next 3 years, and then exclusively signed the "live broadcast sister" Feng Timo, not to mention the New Year's Eve party that was known as "the most understanding of young people", with a super high reputation popular network, gained 80 million live broadcast popularity, more than 1 million "make-up lessons" and "I regret missing" and other bullet screens.

Based on the Z generation cultural circle, B station is today's mainstream young cultural community, and b station live broadcast with its virtual anchor, learning anchor and other young content with the distinctive characteristics of b station, continuously inject fresh blood, build a unique and colorful content moat, attract more potential live broadcast audiences, and are loved by different user circles.

In the b station, users can have multiple identities of up hosts and anchors, and produce different content such as videos, live broadcasts, and bullet screens under various identities, which also makes up for every link of content production. With the fermentation of video and bullet screen content in live broadcasting, many up owners have brought more exciting content in live broadcasting, and it can be said that station b has built a perfect anchor incubation system and built a healthy content ecosystem.

Whether it is the diversified content that attracts different audiences, or the self-owned anchors incubated through content production, these "hard powers" constitute the backbone of the live broadcast of the b station, help the sudden rise of the b station live broadcast, and become a hegemon in the red sea of live broadcasting.