In one year, the number of broadcasts of the main theme film and television drama has exceeded 18.5 billion, and young users such as post-90s and post-00s have become the main viewing groups.
On November 3, the 2022 Tencent Online Video v Vision Conference was held in Beijing.
At the meeting, Han Zhijie, Vice President of Tencent Online Video, delivered a speech with the theme of "Stirring the Spirit of the Times and Boosting the Value of Content", sharing the latest content trends and user insights, and introducing the latest film and television content matrix of Tencent Video in 2022. In his speech, he revealed that since October last year, more than 50 main theme works have been broadcast on Tencent's video platform, with a total of more than 19.5 billion plays. Among them, high-quality dramas such as "Great Rivers and Rivers 2", "Mountains and Seas", "Ideals Shine in China", "Glory and Dreams", and "Meritorious Achievements" have continued to break the circle. The self-made dramas "Set Sail: When the Wind Rises" and "On the Field of Hope" have also received a double harvest of popularity and word of mouth.
As an important carrier that highlights the spirit of the times and transmits positive energy, high-quality main theme projects have been frequently produced in recent years.
Combined with the insight of platform users, Han Zhijie summarized two characteristics of the main theme dramas in the new media era: one is that young users such as post-90s and post-00s have become the main viewing groups, and the younger users are prominently young; second, young users with a more network sense are willing to amplify the content value and market value of the main theme works through new media Amway works through interactive communication.
He said that Tencent Video will adhere to the creation of high-quality main theme content as the center, match high-quality resources with the main theme series, and actively explore this new value highland.
Judging from the disclosed film list, next year, the main theme head production power, including Kong Sheng, Gao Mantang, Zhao Dongling, Zhou Mason and other directors and screenwriters, will have works on Tencent.
At the meeting, the platform's film list reserves in the main theme series and realistic theme dramas were displayed.
In terms of the main theme dramas, Tencent Video released the new work "County Party Committee Compound" produced by noonday sunshine and directed by Kong Sheng; the "Eighty-Eight International Brigade" created by the famous screenwriter Gao Mantang team to show the great righteousness of the anti-coalition fighters; "The Banner of the Fathers" written by Zhao Dongling and telling the development of domestic forestry in the past 20 years; "Life and Death Guardian" directed by the Central Political and Legal Commission and directed by 500; and "Public Prosecution Elite", which cooperated with the Supreme People's Procuratorate to show the new image of the people's procurators in the new era.
Tencent Video also announced that the drama "Ebola Frontline", which is based on the real "anti-Egyptian" deeds as the story, will meet with everyone in the near future. In addition, there are "Boat of Peace", "Special Battle Glory", "Good Mountains, Good Waters and Good Flowers", "Blossoms", "Under the Lion Mountain", "Girls' School in the Mountains", "Infinity" and other masterpieces of the times covering military service, rural revitalization, serious literature, theme gifts and other themes.
In terms of realistic dramas, Tencent Video has reserved the realistic drama "Our Marriage", starring Bai Baihe, Tong Dawei and Jiang Xin, which reflects the dilemma of marriage; "Even If there is a Storm" starring Jin Dong and Song Jia, "Lin Shen Sees the Deer" starring Jin Dong and Li Xiaoran; and "My Superhero" and "Ode to Joy 3" produced by Noonday Sunshine. In addition, Tencent Video also reserves works covering social themes such as urban emotions, women's growth, family life, military service, medical care, competitive sports, workplace life, etc., which reflect the happiness and security of the people in the new era, reflecting the happiness and security of the people in the new era, and can resonate with the audience.
In the field of innovation, based on the famous science fiction writer Liu Cixin's novel of the same name, the science fiction masterpiece "Three-Body Problem" was first trailered by Yang Lei. In addition, Tencent Video has also reserved innovative suspense dramas such as "Beginning" with "Time Loop" as the main setting, and innovative suspense dramas such as "Chasing The Murderer Against the Wind", "The Tip of the Knife", "Mermaid", "Hidden Front", "Ru Yue", and released a rich matrix of high-quality comedies such as "Broken Friends Bar Daddy", the sitcom "No. 1 North Latitude Road A" cooperated with Deyun Society, and the documentary comedy "Can You Not Get Married" cooperated with Happy Twist.
In terms of youth emotional content, Tencent Video has reserved youth inspirational dramas focusing on ice and snow sports, such as "Flying with you in the wind", and "Illuminate You", "The Law of Love", "Everyone Knows I Love You", "Good Words and Freehand" and other themes of youth burning love stories. In terms of costume dramas, "Knife Walk in the Snow", which shows the heroic and chivalrous righteousness of the jianghu, released a new trailer at the meeting. At the meeting, Tencent Video announced that it will carry out film and television development of Ma Boyong's two novels, launch "Lychee of Chang'an" and "Daming Bookseller", glimpse the humanistic thickness of big history with the growth history of small people, and create a Chinese-style historical aesthetic story. In addition, at the meeting, it was also officially announced that the second season of the two dramas of "Qing Yu Nian" and "Son-in-law" will be broadcast on Tencent Video, and the costume dramas that show the chivalry and ancient charm of the rivers and lakes will also be launched one after another, such as "Lady Hu Zhu", "Dream Hualu", "Jade Bone Yao", "And Try the World", "Star Han Brilliant", "Mirror · Twin Cities" and other costume dramas that show the chivalry of the rivers and lakes.
In addition, as a key layout area of the platform, Tencent Video continues to deepen its self-made movies and creates an exponential increase in the scale of users in holiday-type slots such as May Day and National Day. Han Zhijie said that Tencent Video will focus on creating an "online big file period" in the future, bringing together good content and focusing on strong attention to tap the strong potential and great value of the film market.
At the meeting, Tencent Video also released a cooperation plan for self-made films, in which the development of the "Journey to the West" series cooperated with director Stephen Chow has been implemented and promoted, and the self-made films of the "Infernal Affairs" series jointly developed with Andy Lau and the self-owned IP "Ghost Blowing Lights" series of self-made films cooperated with the Kung Fu Film team have been put on the agenda. In addition, Tencent Video will also lay out film projects distributed in both theaters and networks, such as the development of the cinema animation film "Douluo Continent" and the joint development of the cinema film "The Return of the South China Sea" with the Seven Impressions team.
In the future, Tencent Video will continue to focus on the main theme of the times, adhere to the content standard of "strong bottom line, positive energy, high quality, innovation and rejuvenation", take "appropriateness, artistry and high quality" as the content development principle, and under the guidance of "art strategy", continuously provide users and advertisers with artistic high-quality works with the development of multi-theme dramas and the exploration of innovative fields, and promote the long-term development of drama content.
Editor: Tong Weijing