Xiao Ke, Hu Yanbin, Mao Buyi and other 5 musicians helped the "Sound of a Tree" public welfare activity

Beijing News (reporter Zhang He) on September 22, initiated by the China Green Carbon Sink Foundation Little Guardian Special Fund, sponsored by Beijing Digital Video Software Technology Development Co., Ltd., and undertaken by People's Reading, the "Voice of a Tree (NFT) Public Welfare Activity" conference was held in Beijing. At the press conference, it was announced that the original and exclusive music public welfare NFT collection created by Xiao Ke, Hu Yanbin, Dong Dongdong, Hao Yun and Mao Buyi, five environmental protection helpers, will be officially launched on September 26.

Xiao Ke, the environmental protection helper of this event, made a speech.

China Green Carbon Sink Foundation is managed by the State Forestry Administration, and is The first national public foundation in China with the main goals of increasing sinks and reducing emissions and responding to climate change. Among them, the Little Guardian Special Fund will hold public welfare activities with the theme of green environmental protection every year. This public welfare activity will introduce NFT (non-homogeneous token) technology, unite several top musicians to create original music works that integrate the sound of nature, and cast the first green public welfare music digital collection in China with the theme of "the sound of a tree".

As a representative of the environmental protection helper, Xiao Ke joined hands with the guests present to jointly launch the launch ceremony of the Voice of a Tree (NFT) public welfare activity. Xiao Ke said that usually writing a piece of music requires a story and a picture, but this is the first time he has nothing, only "the sound of the wind" to create a piece of music, "This idea is really quite good." ”

In Xiao Ke's view, the road of NFT has just begun, what will the future look like? What kind of media communication is suitable? Does it fit with the attributes of the music? There are also many points worth exploring. "This event is a very good attempt, technology + public welfare + music is a very clever combination, in the context of public welfare to do this kind of attempt, will make the music and the product itself very pure." We also want to let everyone see the enthusiasm of musicians for public welfare. ”

Li Hongmei, director of the Executive Committee of the Little Guardian Special Fund of the China Green Carbon Sink Foundation, said that the use of NFTs to create an emerging green public welfare public welfare publicity model of public welfare + science and technology + music, while expanding the influence and publicity of public welfare activities, is also an innovative practice to promote green development and achieve the national carbon peak and carbon neutrality goals.

As the organizer of this event, Wang Xue, vice president of Digital Video Group, said that NFTs can effectively integrate the digital copyright protection technology of digital video core and the underlying technology of meta-universe (ultra-high definition, low-latency transmission, lossless compression, etc.). As the leader of the exploration of the new direction of digital video, the Dongyi Yuandian team has been focusing on the attempt of new technologies and new models, and this activity uses the way of science and technology + public welfare to achieve the superposition of public welfare activities and social influence, which is a very good new model exploration.

It is understood that the "Dong Yi Yuan Dian" Mini Program will be launched from September 26 to September 30, and the exclusive public welfare NFT art collection of a musician will be launched on time at 2 pm every day, with a limited edition of 500 pieces per day. Participants will have the opportunity to access this precious collection of public welfare NFT art. Music helps good deeds, and science and technology collect public welfare.

Beijing News reporter Zhang He

Edited by Tong Na Proofreader Zhao Lin