How important is a trademark? Many people may not realize that trademarks are an important intangible asset of enterprises, and along with the establishment of enterprises to glory, they carry the popularity and influence of enterprises. Trademark disputes may not only bring lawsuits, but also lose the brand effect of enterprises, which will have a certain impact on market access and publicity and promotion.
The more a business runs a brand, the more it should value the trademark.
01
Because they did not have trademark rights, the two enterprises were cancelled from the title of "old brand"
Previously, the Department of Commerce of Shandong Province announced the rectification results of the "Shandong Time-honored Brand" dynamic management enterprise.
The rectification results show that among the 13 enterprises that previously requested rectification within a time limit due to trademark ownership issues and other reasons, 7 enterprises were qualified for rectification (the unit names of 3 enterprises were changed); 4 enterprises continued to rectify due to unclear trademark ownership and inclusion in the list of untrustworthiness; it is worth noting that two enterprises from Weifang and Dezhou were cancelled the title of "Shandong Time-honored Brand" because they did not have trademark ownership.
The Department of Commerce of Shandong Province said that it hopes that the qualified "Shandong time-honored" enterprises will cherish the honor, make full use of brand advantages, continuously enhance the awareness of innovation and market competitiveness, and accelerate the reform and innovation development while carrying forward and inheriting traditional culture, and strive for greater achievements. Enterprises that cancel the title of "Shandong Time-honored Brand" will be responsible for recovering the "Shandong Time-honored Brand" plaque and related certificates by the Municipal Bureau of Commerce, and the enterprise will no longer enjoy all the rights and interests of "Shandong Time-honored Brand".
Long-established brand has a long history, with unique cultural connotation and regional characteristics, with the precipitation and accumulation of time, so that the time-honored brand has a good reputation and wide popularity, resulting in a huge commercial brand value, is a very important intangible asset of the enterprise, Beijing Tongrentang, Quanjude, Niulanshan and other long-established brand value is hundreds of millions of yuan, brand potential is huge.
The long-established brand has a huge brand advantage and commercial value, and the company is so unappreciated. Two enterprises, first warned by the yellow card, and then given a one-year rectification period, and finally because of no trademark rights were cancelled "old brand" title, according to the official website of Linyi County Yongxin Food Processing Factory, Xing Ji has a history of three hundred years, the old brand delisting is lamentable!
02
45 days late, 30 franchise stores were forced to change their names
There are far more than one long-established enterprise that has suffered losses because of trademark problems, and Tianjin's "Dafulai" has also been forced to change the name of more than 30 franchise stores because of trademark problems.
"Da Fu Lai" is a famous time-honored brand in Tianjin, its pot dishes are local snacks with strong characteristics, it is rumored that Da Fu Lai was founded in the Qianlong period, and now has gone through a hundred years of baptism and experience, in 2002 was rated as 'China time-honored brand', has more than 30 franchise stores in Tianjin, but because of the late registration of 45 days, Tianjin Da Fu Lai missed its own trademark.
Later, Tianjin Dafulai received an infringement complaint and had to make changes on the plaques of all franchise stores, highlighting the unique logo and labeling Chinese time-honored enterprises, distinguishing it from Shenyang Dafulai!
03
Improve the ability to protect trademarks and eliminate worries
Due to the long age of "old-fashioned" enterprises and the lack of trademark awareness in the early stage, there have been various problems such as name withdrawal, squatting and even infringement disputes, which has also sounded the alarm for all "old-fashioned" enterprises: attach importance to the awareness of intellectual property protection and improve the ability to protect "old-fashioned" trademarks!
It is not easy for the development of long-established enterprises, and the long-established gold-character signboard is a priceless treasure, but many enterprises do not attach importance to the value of trademarks, especially in the process of inheritance, which is extremely prone to trademark problems, or insufficient awareness of intellectual property rights, some face the separation of their own brands, and some encounter the behavior of "rubbing brands".
No matter what the situation is encountered, trademark infringement will have an impact on the brand, and long-established enterprises that want to develop better should pay more attention to the intellectual property rights of enterprises, do a good job in the early warning mechanism of intellectual property rights, and prevent others from rubbing famous brands or infringing other people's trademarks.
Here, Xiaobian also gives a few suggestions to all business owners:
First, at the beginning of the business, timely trademark registration, layout of trademarks in advance, to prevent problems before they occur;
Second, when using a trademark, it should be noted that the registered logo and the original scope of use are limited, and the information changes are made in a timely manner to avoid trademark invalidation;
The third is to pay attention to the period of use of the trademark, renew the contract in advance before the expiration of the period, and safeguard the legitimate rights and interests of the trademark in a timely manner;
Fourth, attention should be paid to preserving evidence of the use of enterprises and brands, such as historical development, brand publicity, business amounts, etc., and improve the ability to protect rights and respond to early warnings.
In short, enterprises to strengthen the protection of intellectual property rights is the best "heart-strengthening agent" to build a market name and safeguard trademark rights and interests.
If you have any trademark questions, please leave a message to Xiaozhi or private messages to your dedicated intellectual property consultant.
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