【Market Trend】Social platform cloud storage, how to do this business?
According to reports, a mobile social platform with a billion users has planned to launch a paid cloud storage service for chat records, and user chat records can be backed up and restored in the cloud. Media reports that the annual expenditure may be about 100 yuan, and the specific capacity is not yet known. According to the data of Tianyancha, there are currently more than 2,000 enterprises engaged in cloud storage-related business in China.
The data storage of mobile social platforms has been plaguing many users. On the one hand, all kinds of chat records, especially the current social platform is not just "idle chat", which has a large number of pictures, videos, audio information, the space occupies a larger, larger and larger social app devours the capacity of the mobile phone; on the other hand, although not all data information must be saved, but there are many important information, and the platform's cleaning function is limited, the software is getting bigger and bigger, and one-click cleaning may lead to the loss of important information. In such a situation, users often fall into the dilemma of "delete or not delete".
The data information of social apps is too redundant, and the user is stuck in a situation where it is difficult to classify and clean, the first thing the operator should do is not to create a charging information storage warehouse, but to further optimize the app, reduce data redundancy, and provide more convenient classification and cleaning methods. After all, if the app is not optimized, the user's paid storage in the cloud is also mostly spam.
In other words, if the increasing number of apps causes paid cloud storage to become a "must-have" for consumers to be helpless, such a "sale" will not be satisfactory to the consumer experience.
Of course, placing chat records and social information in the cloud for as-you-go is just a need of some users, and this demand cannot be ignored. For users with needs, the relevant parties should continue to improve the protection of personal data in the cloud, maintain cloud order and protect the public interest, and ensure that these data and information are only "stored", not only will not be leaked, nor will they be commercially used or analyzed by big data.
There is also a problem that cannot be ignored, and it is already difficult for the average consumer to refuse to register and register personal data on certain platforms, as many online public service functions are created on these platforms. Not registering, not uploading data information, whether it is shopping payment or scanning code registration, or doing things, will be affected, and the consumer's choice to say "no" no longer exists. What's more, enterprises are inherently profit-seeking, how to ensure that these real data information will not be made into "more business" without the knowledge of consumers? This should be brought to the attention of the parties concerned.
Zhao Ang
Source: Workers Daily