Rolls-Royce Automobile, a century-old luxury brand, invited domestic "net red couples" to do promotion, and these two people have previously caused controversy on the Internet.
What the hell is going on?
Rolls-Royce asks internet celebrities to promote car owners call "bargain"
Recently, Rolls-Royce Motors officially released a video on the domestic social platform, inviting the famous car critic Chen Zhen, as well as the founders of Mumu Art Museum, Lin Han, Lei Wanying (late evening) and his wife to help him promote it.
The video caused heated discussion after its release, the current number of comments has exceeded 8,000 person-times, but most of them are voices of doubt and criticism, and the comments of netizens are directed at Lin Han, the founder of Mumu Art Museum, and the late couple.
"Oh my God, Rolls-Royce doesn't do back-tuning!" These two are notoriously unbuckled! The art museum fell to death due to safety problems! I'm very skeptical about the safety of your car right now! ”
"Untrustworthy people who carry people's lives, your brand also dare to please? Does such a century-old brand really not care about the voices and emotions of customers and netizens? ”
"Spit brand PR can resign, do not do back adjustment?"
More netizens said that they are driving a Rolls-Royce, for the Internet celebrity couple endorsement can not accept, pull down their own grade, and posted a luxury car and expensive watches, "I am a Rolls-Royce owner, please late, instantly pull down my Cullinan version of the style." ”
In response, Lin Han responded: "People like you who issue car purchase invoices and watches on the car logo may really not understand. ”
The two founded the company and were fined 340,000 yuan for safety accidents
It is reported that the Mumu Art Museum run by Lin Han and Lei Wanying (late and late) has attracted attention because of the death of workers in construction, and the company was accused of adopting a cold treatment attitude afterwards, and only publicly apologized after 100 hours.
According to the accident investigation at that time, Mumu (Beijing) Art Consulting Co., Ltd. (a company affiliated to Mumu Art Museum) was the sole responsible entity for the accident. The company's legal representative Lin Mou (referring to Lin Han) did not organize the formulation and implementation of the safety production education and training plan of the unit, and did not eliminate the hidden dangers of production safety accidents in a timely manner. Afterwards, Mumu (Beijing) Art Consulting Co., Ltd. was fined 340,000 yuan by the Dongcheng District Emergency Management Bureau.
According to public information, Mumu Art Museum was founded in 2014 by Lin Han and Lei Wanying (Late Evening) and is a private non-profit art institution.
According to netizen exposure, Lei Wanying (late evening) has a high reputation on a social platform many years ago, is an Internet celebrity, and has a more complex emotional background.