Text | ai Finance and Economics Chen Chang
Edit | Sun Yue
Recently, xiaomi's good news continues: the third time to be selected into the "Fortune" world 500, mobile phone sales surpassed Apple to promote the world's second, is about to usher in the tenth anniversary of xiaomi mobile phones.
Lei Jun, the founder of the Xiaomi community official announcement, will deliver an annual speech on the evening of August 10, and there is a comment below that ridicules, "Is the speech born for fever?" My phone was about to burn out. ”
Open social media, millet mobile phone hot has long been not a new thing, criticism mainly around the flagship machine millet 11 series, users reflect not only play games hot, see WeChat Weibo brush vibrato will be hot, "millet is very hot, you have to endure it", "with millet can fry eggs", "look forward to winter warm effect" and other paragraphs emerge in an endless stream.
Some users said that xiaomi 11 pro play chicken game up to 44 ° C, and more people posted a video on the b station saying that their hands were burned.
It is reported that Xiaomi 11 is the flagship mobile phone of Xiaomi Company, which was released in Xiaomi Science and Technology Park on December 28, 2020 and listed on January 1, 2021. The other three products of the Xiaomi Mi 11 series, the Xiaomi Mi 11 Pro, the Mi 11ultra and the Mi 11 Youth Edition, were subsequently launched.
On May 21, 2021, the official Weibo of Xiaomi mobile phone announced that the global sales of The Xiaomi 11/11 pro/11 ultra series exceeded 3 million units. Weibo also said that these three models in the domestic price of 4000-6000 yuan in the Android mobile phone series sales first.
Behind the pride, the fever problem of Xiaomi 11 has plagued those "rice noodles" who have fever for Xiaomi. In addition to heat, hotspots and wifi can not be used, black screen, etc. are also high incidence problems, at the same time, Xiaomi's after-sales processing methods have not been satisfactory to everyone. Ai Finance and Economics asked Xiaomi about a series of issues, but did not get a positive reply.
Mu Dan is a loyal rice noodle, he started from the Xiaomi Mi 2s into the pit, all the way to buy the Mi 11. In January this year, he spent 4299 yuan offline Xiaomi Home to grab the first batch of Xiaomi 11, and the experience of hot and hot after arriving made him feel disappointed.
In April, shortly after the new machine flowed to the market in 2021, there were bloggers who broke the news and predicted that Xiaomi 11 or will usher in the motherboard door, and the large-scale Xiaomi 11 mobile phone burned the motherboard incident, mainly manifested as wifi and hot spots can not be opened, Andan's mobile phone is one of them.
"Taking the Xiaomi Mi 11 to see WeChat and brush Weibo is hot, not to mention playing games." Mu Dan told AI Finance and Economics that in his experience, several Xiaomi mobile phones before were also hot, but they would not be so serious. The previous Xiaomi Mix will not have a hot phenomenon until the third year is close to the end of life.
To this end, he specially bought a Xiaomi family's heat dissipation back clip, but still could not suppress its temperature, so that without adding a back clip, his hand did not dare to put it on the screen at all.
Coincidentally, another Xiaomi Mi 11 user also said that he used Thunderbolt to download the movie for 5 minutes after the camera position began to burn, peaceful elite play a few minutes to start automatically reducing the frequency, the screen directly dimmed the frame, with the heat dissipation back clip adjusted to the strongest ice mode does not work, "the eyes are not good, when playing the game, the screen is dimmed again and again, let me how to play the game?" ”
The limit of playing the game hot was experienced by a b station up master. In June, he released a reliving "Burned by Snapdragon 888 or Xiaomi 11, I should be the first one", in which he said that he was the first batch of full pre-sale Xiaomi 11 on New Year's Day in Shenzhen, and the room temperature on the evening of January 24 was about 19 ° C, he played for 4 and a half hours of King glory continuously, of which two hours while charging while playing, because the border was too hot, he changed his posture back and forth with his left and right hands, and the next morning he touched the border palm or there were scalded blisters. As of press time, the video has 1.26 million views.
In addition to Xiaomi 11, there are also 11 pro users of the Xiaomi 11 series who said that although the 11 pro uses Xiaomi's phase change heat dissipation technology, daily use is often inexplicably above 40 ° C, playing the game is hot, the king of high special effects 90 frame temperature will be around 42 ~ 43 ° C, eating chicken up to about 44 ° C, very affecting the experience.
Mu Dan said that wifi can not be turned on is actually a follow-up effect of hot, online analysis is generally due to overheating, that is, the phone is overheated and burned out of the wifi module, or the CPU is burned to the virtual weld, can not communicate with the wifi chip.
In the science and technology circle, Snapdragon 888 is known as "Fire Dragon 888". Ming Shuliang, the founder of Zhiwu Technology, expressed his views to AI Finance and Economics that the Xiaomi 11 fever has a lot to do with the Qualcomm Snapdragon 888 chip it is equipped with, and other brands such as Apple have also had such problems. Now it seems that the advantages of HiSilicon Kirin at that time are still very large, the chip and the terminal need to strengthen cooperation, Qualcomm has dragged the terminal hind legs several times, "as such, the future 5G mobile phone will most likely add a vc (heating plate), which poses a challenge to the shape design of the mobile phone." ”
Another technology observer believes that the cause of the hot xiaomi 11 has little to do with the snapdragon 888, and the key is that the miui system has a problem. In his view, the fever can be solved by subsequent upgrades and repairs, but Jin Fan, the person in charge of Xiaomi Miui, did not do it. In the Xiaomi community, some users asked "Xiaomi 11 daily use is hot, miui does not pay attention to the experience?" There is also a cry of "deposing Jin Fan and saving Miui".
According to ai Finance and Economics, Jin Fan was previously the general manager of Xiaomi Internet, and in December 2020, Xiaomi announced the latest organizational structure upgrade and cadre appointment, and Jin Fan was appointed as the general manager of the software and experience department.
On July 30, 2021, Lei Jun posted that in order to celebrate the feat of winning the world's second, Xiaomi decided to award honorary titles and issue pure gold business cards to 10 colleagues who are recognized as the most outstanding meritorious, among these 10 Xiaomi employees, Jin Fan, the head of the software and experience department, that is, miui, is listed, this behavior caused dissatisfaction among netizens, and some people angrily sprayed Jin Fan under Lei Jun's Weibo is a "joke".
In fact, in mid-June, Jin Fan had officially responded to the user feedback about the heating of Xiaomi's mobile phone in the name of Xiaomi, and admitted in the response that there would be heat in several cases: game fever, video call fever, video fever, charging fever, but there are reasons. For example, "the use of high-specification hardware to bring more power consumption", "charging power brings faster charging speed brings heating risk", "5G network power consumption increases the heating risk", and finally pushed the pot weather, saying that "the weather becomes hot and the temperature of the mobile phone rises"...
Jin Fan said at that time that he had officially established the "miui pioneer group" to focus on solving various experience problems that everyone had feedback and doing a good job in the chief customer service team. Next, the progress of the work will be sent to the Xiaomi community in the form of a report, please supervise.
However, the subsequent exposure of the motherboard, current interruption, lock frames and so on, the team did not come up with an actual solution.
A long road to rights protection
In the QQ group of more than 1800 people in the Xiaomi motherboard problem of ai Finance and Economics, everyone is still worried about after-sales service. Some people said that the process of changing the motherboard is long, a user said that the millet 11 bought in early February was burned in early April, when the after-sales told him that because the motherboard was out of stock, he returned to the factory for maintenance and waited for a month.
User Ahu shared its 18-day long road to rights protection: on July 14, Xiaomi 11 complained to Xiaomi Communication Technology Co., Ltd. on the 12315 platform across the country because the wifi switch could not be opened and the hotspot could not be used; on the 17th, it went to the Xiaomi offline authorized service point for testing, issued a test report, and the clerk informed that it could be replaced. Subsequently, in the period from 20 to 30 days, Xiaomi's official flagship store, Xiaomi's offline authorized service point, and Xiaomi's after-sales telephone gave repeated changes in caliber and processing methods, including rejecting the after-sales refund application, seven days without reason to return, seven days with reason to return, and finally Taobao senior appeal expert group intervened in this matter, only to refund successfully.
User white wind July 2 Xiaomi 11 automatic shutdown restart, wifi invalid, 3 days to the offline detection point return failure, the next few days is also a sad course, Millet home, black cat complaints, 12315, 12345 have tried after the fruitless return, 18 helpless compromise to get the new machine, with a day, the new mobile phone "easily" reached 50 degrees of high temperature.
User Xiao Wu directly posted a screenshot of the customer service attitude wavering, screenshot shows that the customer service at the beginning said that no performance appearance problem can be returned for 7 days without reason, Xiao Wu confirmed to it to send back a direct refund, but the customer service became "there is a quality problem to refund" after viewing, and the explanation given after being questioned was "I said wrong", which made Xiao Wu extremely angry.
Mudan's Xiaomi 11 because there is no stock motherboard, a few days before the sale of his new machine. But the other users in the above QQ group are not so lucky, a user is also purchased in January, Xiaomi Jingdong customer service to "more than the replacement cycle" as the reason to tell him that he can only repair for free can not be replaced; a user was blocked when returning and exchanging goods with communication; and there are users who said that they have just replaced and then have new problems.
Mu Dan is also always afraid, because his new Xiaomi 11 hot situation is still the same, and there is no improvement. He is afraid that after a year of warranty period and then bad, after all, the mobile phone can not be used only for one year, at that time, the cost of repairing the motherboard needs to cost more than 2,000 yuan, "almost enough to buy a similar new mobile phone", Mu Dan said, "No wonder, idle fish on the sale of the new Xiaomi Mi 11 the cheapest as long as more than two thousand people shot, spending money is a small matter, repair the data is more troublesome." ”
(At the request of the interviewees, Mu Dan, AHu, Bai Feng, and Xiao Wu are pseudonyms)
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