On November 4th, the signing ceremony of the investment cooperation agreement of Shanxi Jiexiu Zhangbi Ancient Castle Winery was successfully completed at Zhangbi Tourism Company. Lu Douheng, honorary chairman of Shanxi Kaijia Energy Group Company, attended the signing ceremony. Liang Liyong, chairman of Shanxi Kaijia Energy Group Company, Cao Huiyun and Wen Jianzhong, vice presidents, and Shen Yushan, chairman of Zhangbi Tourism Company, attended the meeting.
At the ceremony, representatives of shareholders of Shanxi Kaijia Zhangbi Ancient Castle Ecotourism Co., Ltd., Shenzhen Aojiecheng Real Estate Investment Management Co., Ltd., Shanxi Haineng Hongshan Poverty Alleviation Agricultural Development Co., Ltd., and Shenzhen Zhongxin Hongtai Investment and Development Co., Ltd. signed the contract.
Chairman Lu Douheng emphasized the purpose and significance of building Zhangbi Castle Winery in his speech. He said that the signing of the Zhangbi Castle Winery is of great significance to the development of Zhangbi Castle to strengthen and optimize the development of cultural tourism, and to create a leisure and ecological scenic spot. To build Zhangbi Winery, it is necessary to combine with the development of related industries in Zhangbi Valley, combine with rural revitalization, deeply integrate tourism and agriculture, and promote project construction with high standards and high quality. It is necessary to follow the way, adhere to the traditional brewing process, clarify the brand and market positioning, inherit the Chinese wine culture, tell the story of good wine, rely on the inherent historical and cultural resources of Zhangbi Castle, and build Zhangbi Winery into China's first liquor brand estate with distinct regional characteristics and cultural precipitation.
It is understood that the site of Zhangbi Winery is located in the Zhangbi Ancient Castle Leisure Resort, the water area of the area is 50,000 square meters, the wetland is nearly 100 acres, the natural ecological style is well preserved, the local pastoral characteristics are prominent, and the forest atmosphere is rich. In recent years, Zhangbi Tourism Company has invested more than 5 million yuan for the improvement of the ecological environment in the area, and improved the marking system and basic service facilities. The signing ceremony of Zhangbi Winery marks the full opening of the infrastructure construction of Zhangbi Castle Winery Project, and injects new connotations into the Zhangbi Cultural Tourism Project. The winery focuses on the field of liquor industry, through online and offline operation mode, combines wine culture with tourism industry, creates a supply chain integrating wine production, channel construction, brand promotion, etc., and links with tourist attractions in Jiexiu and even the province to achieve the beautiful vision of industrial development and prosperity of cultural tourism.
Shanxi Kaijia Energy Group Co., Ltd. was registered in The Administration for Industry and Commerce of Jiexiu City, Shanxi Province on May 27, 2009. Legal representative Lu Douheng, the company's business scope includes coal and products wholesale; washing coal; social and economic consulting services and other professional consulting services. In October 2021, it was selected as one of the top 100 private enterprises in Shanxi in 2021. According to data, the total assets of Kaijia Energy Group have exceeded 10.3 billion yuan, and the cumulative operating income has reached 31 billion yuan, the tax paid is 6.7 billion yuan, and the public welfare expenditure is more than 200 million yuan.
In addition to the nationally famous Shanxi Fenjiu, Shanxi coal coking bigwigs have transformed into investment in the liquor industry.
First, Linfen "coal boss" Zhang Wenquan created Shanxi Rongzi Winery.
In 1997, Zhang Wenquan gave up the work of the local tax bureau to go to the sea, with a keen insight into the market, he resolutely gave up the "iron rice bowl", refined the machine coke, and founded the Shanxi Yongchangyuan Group, whose industries involved coal mining, coal washing, coking and urban gas supply, heating and real estate. After several years of development, the company has grown day by day, and Zhang Wenquan's assets have also increased geometrically. A "coal boss" with a net worth of more than 100 million yuan actually turned to the unrelated wine industry.
In 2005, Zhang Wenquan adjusted the development strategy, put forward the strategic policy of "consolidating coal, entering light industry, and cultivating new regional industries", and founded Shanxi Rongzi Winery Co., Ltd.
Shanxi Rongzi Winery Co., Ltd. is a comprehensive enterprise integrating high-quality grape planting, high-grade wine production, agricultural ecological tourism, wine culture tourism, and belongs to Shanxi Yongchangyuan Group. The winery is located in the north of Xiangning County, in the middle reaches of the Yellow River, at the southern end of the Lüliang Mountains. At present, the wines brewed by Rongzi Winery have been exported to Southeast Asia, the United States and other places, winning a reputation for China's wine industry. It is a mellow wine that comes out of the Loess Plateau in the true sense.
In October 2021, through the matchmaking of hishop merchants, Rongzi Winery officially connected to the atomization service based on Huawei's harmonyos 2.0 system, becoming the first red wine company in the red wine category to be approved by Huawei Hongmeng.
The second is that Cao Lihua, chairman of Huaxin Coal Coking, built Shanxi Pangquan Winery.
In 2015, in order to try the transformation and development of the enterprise, Huaxin Coal Coking began to enter the wine industry under the leadership of Chairman Cao Lihua.
In that year, Cao Lihua established Shanxi Sizhuang Wine Industry Co., Ltd. in Pangquangou Town, Luliang City, Shanxi Province, with a registered capital of 50 million yuan, and is now renamed Shanxi Pangquan Winery Co., Ltd. According to Tianyan, Shanxi Pangquan Winery Co., Ltd. was established on January 8, 2015. Miao Xiaogang, the legal representative, the company's business scope includes: production and sales: liquor (fragrant type) and its series of liquor; design, production, release of the company's product advertising (the scope listed before the number of the law must be approved by the project, after the approval of the relevant departments can carry out business activities) and so on.
In August 2020, Huaxin Cao Lihua's Pangquan Winery once again made efforts, with an investment of about 1 billion yuan and an annual output of 20,000 tons of liquor and wine cultural tourism project officially put into operation. The world Jinshang network learned that Cao Lihua's investment in Pangquan Winery may reach 8 billion yuan.
On October 26 this year, the ceremony of Pangquan Wine Sealing Altar and the signing ceremony of the co-construction agreement of China's liquor winery demonstration enterprises was held at the ecological Pangquan Winery. The China Liquor Industry Association and Pangquan Winery have reached the "China Liquor Distillery Demonstration Enterprise Co-construction Agreement", and the two sides will jointly promote the model construction of Chinese liquor wineries in the future.
It is understood that since 2018, Pangquan Winery has started construction of a production line of 25,000 tons of original wine, and then successfully created a wine tourism cultural tour experience project, which has laid its foundation for high starting point and high-quality development. Pang Quan's goal is to strive for sales of more than 100 million yuan in 2022, 1 billion yuan in 2025, and more than 10 billion yuan in 2030.
Cao Lihua also proposed that it is necessary to use about ten years to become the first brand of China's fragrant liquor winery, to create a new 100 billion market value listed liquor group, and on this basis, to further promote industry integration, promote the fragrance of liquor to a new era, for the local economic and social development and the revival of fragrant liquor, make new and greater contributions.
The third is Shanxi Yaojing Winery, which is the transformation and development project of Shanxi Everbright Coking Gas Source Co., Ltd.
Shanxi Everbright Coking Gas Source Co., Ltd. is located in Jiahan Village, Xincheng Town, Xiangfen County, Shanxi Province, and is a private joint-stock enterprise integrating coal washing, coking, chemical production, power generation, gas purification supply, urban heating, water treatment and railway delivery. The chairman is Ren Zhizhong. In October 2021, Shanxi Everbright Coking Gas Source Co., Ltd. was selected as one of the top 100 private enterprises in Shanxi in 2021.
In 2011, Everbright Coking cross-border entered the wine industry, established Shanxi Yaojing Winery, and created a characteristic agricultural brand.
Shanxi Yaojing Winery is located in Shangxiliang Village, Dadeng Township, Xiangfen County, Linfen City, Shanxi Province, covering an area of more than 3,500 mu, with a total investment of 468 million, an annual output of 500 tons of wine, 1,000 tons of freshly squeezed grape juice, integrating grape planting, brewing, leisure sightseeing and cultural display, and is a boutique winery with local characteristics.
Yaojing Winery has won the "China Winery Wine Trademark", and Yaojing Grapes has won the "Green Food" product certification. Yaojing products have won a number of awards in succession: aerated rosé wine won the "iwgc first international wine (China) big gold award", the estate dry red won the 2019 iwc International Wine Tasting Competition • China Recommendation Award, classic rosé wine won the gold medal of the 9th Asian Wine Quality Competition, and the rare sweet white wine won the silver medal of the 9th Asian Wine Quality Competition.
In addition, there are many Jin merchants who have invested in the development of the wine industry in Shanxi.
The first is Li Gang, chairman of wentong Group, the "king of potash salt in China", to help his hometown Wenshui upgrade and transform the liquor base.
In April 2020, Li Gang, chairman of Wentong Group, known as the "King of Potash salt in China", plans to invest 4 billion yuan to upgrade and transform the liquor base to help the development of his hometown Wenshui County. Wenshui County People's Government and Wentong Group signed a strategic cooperation agreement, especially to resolutely implement the provincial party committee's "four for four highs and two synchronization" overall thinking and "transformation into the program, the project is king" concept into practical action, planning to invest nearly 4 billion yuan, together with Wentong Group to upgrade and transform the liquor base, development and construction of Wendong New Area, to create a Yangtze River Delta investment promotion platform, in the "industrial upgrading, new city development, investment attraction" and other key areas to carry out comprehensive strategic cooperation.
Starting from 2020, the National Development and Reform Commission will liberalize the production capacity of liquor advantageous production areas, and as a nationally recognized liquor dominant production area, wenshui county party committee and municipal government will fully support Wenshui to build a 200,000-ton base liquor base. Wentong Group seized the strategic opportunity, together with Shanxi Zongjiu Liquor Industry and Shanxi Jinyuan Coal, plans to jointly acquire a century-old liquor group in China, and invest 800 million yuan to transform and upgrade the current liquor production base, promote the transformation of the production and sales of raw pulp wine into high-end brand bottled wine production and sales, it is expected that after three years, the annual sales will reach 1.5 billion yuan, to achieve profits and taxes of 300 million yuan, and Beijing NiulanShan Erguotou and other high-end brands to form a high-quality liquor industry cluster in our county, to build the "four beams and eight pillars" of the liquor industry in our county, reengineering The new advantages, new status and new brands of "Wenshui Liquor" in the field of liquor in the city, the province and even the whole country have formed a new pattern of dislocation and competitive development with Fenjiu.
The second is Wang Jiping, chairman of ArcherMind Technology, to promote the development of the rice wine industry in his hometown of Dai County.
In June 2020, Wang Jiping, chairman of ArcherMind Technology (Nanjing) Co., Ltd., inspected the development of the rice wine industry in daixian county, his hometown, and invested hundreds of millions of yuan to register the company in August, and launched the leading brand of northern yellow wine "Yanmen Mountain" in December, inviting Guo Donglin to speak for him.
Wang Jiping, chairman of ArcherMind Technology (Nanjing) Co., Ltd., is a native of Dongzhang Village, Yukou Township, Dai County. In September 2006, ArcherMind Technology (Nanjing) Co., Ltd. was founded. With more than ten years, Wang Jiping has built ArcherMind Technology into a world-leading software technology service provider in the mobile intelligent terminal industry chain. ArcherMind has established long-term and friendly cooperative relations with many world-class customers - establishing an offshore R&D center for Huawei and a "joint test laboratory" with Alibaba, becoming Intel's preferred software supplier worldwide.
Xinjinshang Winery was established in 2009 and reorganized into Xinjinshang Winery Group Co., Ltd. in 2012, formerly known as Fenxing Distillery. Over the years, Xinjinshang Winery has been committed to inheriting and integrating Jinshang culture and Xinghuacun's fragrant liquor brand resources, and is a modern private enterprise integrating liquor winemaking, storage, packaging, sales, private wine storage, personalized product customization, high-end ice wine ordering, wine cultural exchanges, and leisure tourism. There are Fenjiu Group Yitanxiang Company, Xinghuacun Fenxing Distillery, Shanxi Yuanquan Beverage Industry Co., Ltd., Jinde Ceramics Factory and other entities. The new Shang Winery project covers an area of 340 acres, with a total investment of nearly 500 million yuan, including five-star hotels, 10,000 tons of wine storage cellars, liquor banks, winemaking experience centers, wine equipment exhibition halls, characteristic hotels, farm picking gardens, leisure vacations, theme tourism, etc. At present, the main body of the first phase of the project is completed, and the second phase is steadily advancing.
The chairman of the new ShangShang Winery Group Co., Ltd. is Hou Qingquan, a native of Xinghua Village, Fenyang City, Shanxi. He is the chairman of Shanxi Xinjinshang Winery Co., Ltd. and the general manager of Shanxi Fenjiu Creative Customization Co., Ltd. At present, he is also the president of the Shanxi Provincial Chamber of Commerce, the vice president of the Shanxi Collectors Association, and the president of the Lvliang Liquor Industry Association.
On the afternoon of October 25th, the signing ceremony of the demonstration enterprise of liquor estate jointly built by China Liquor Industry Association and Shanxi Xinjinshang Winery Group was held in Fenyang Xinjinshang (International) Winery. It means that the new Shang Winery has officially become the first batch of signed demonstration enterprises signed by the China Liquor Industry Association. This is not only the leapfrog development of the new Shang Winery itself, but also an important step for the new Shang Winery to further integrate into the whole country and become a well-known liquor winery in the country and even the world under the guidance of the China Wine Industry Association.
At the same time, entrepreneurs from other provinces have invested in the wine industry in Shanxi.
For example, Shanxi Yiyuan Winery. In 1997, Mr. Chen Jinqiang, a Hong Kong entrepreneur, founded Yiyuan Winery, whose full name is "Shanxi Yiyuan Winery Co., Ltd.", is located in the Green Ecological Agriculture Demonstration Park in Taigu District, Jinzhong City, Shanxi Province. The existing vineyard is more than 1,000 mu, with a production capacity of nearly 3,000 tons of wine production facilities, and the annual output is about 1.5 million to 2 million bottles in recent years. On June 27, 2018, Yiyuan Wine Holdings Limited was officially listed on the Growth Enterprise Market (GEM) in Hong Kong.
In the first half of this year, Yiyuan Liquor earned 42.836 million yuan, an increase of 118.27% year-on-year; profit attributable to the owners of the company (profit for the period) was 3.537 million yuan, compared with a loss of 1.945 million yuan in the same period last year. 553,000 bottles of wine were sold in the first half of 2021 compared to 254,000 bottles in the first half of 2020, and the average selling price increased from RMB77.3 per bottle in the first half of 2020 to RMB77.5 per bottle in the first half of 2021.
Sun Hongbin, who was born in Linyi County, Yuncheng City, also has investment activities in the wine industry, but he is not in Shanxi, and he values Renhuai City.
On May 19 this year, renhuai municipal people's government and Sunac China Global Jia Brewing Group held a signing ceremony for the framework agreement for the construction project of sauce-flavored liquor production base. Sun Hongbin, Chairman of the Board of Directors of Sunac China, attended and witnessed the signing of the agreement.
This is not Sun Hongbin's first foray into the wine industry. On June 22 last year, Sun Hongbin attended the signing ceremony of the investment cooperation agreement for the Shaoxing Huangjiu Town Development Project. It is reported that the total investment of the project is more than 30 billion yuan, and the total construction area is more than 1 million square meters. The first phase will be completed and opened before the Asian Games in September 2022.
As a national top liquor enterprise, Shanxi Fenjiu achieved operating income of 17.257 billion yuan in the first three quarters of this year, an increase of 66.24% year-on-year; net profit attributable to shareholders of listed companies was 4.879 billion yuan, an increase of 95.13% year-on-year, advancing into the first camp of the liquor industry. In the future, with Shanxi Fenjiu as the main play, the development of Shanxi's wine industry also shows a good development trend, and it will inevitably gradually move towards the whole country and even the world.