October 20
【18:14】
Integration and Breakthrough - Mainstream Media Platform Development Forum "Transformation Path and Strategy from Media to Platform" theme salon, presided over by Wei Lu, Dean of the School of Media and International Culture of Zhejiang University, invited Wang Dongliang, Chairman of Beijing News Mobile Media Co., Ltd., Yue Xueyuan, Editor-in-Chief of Sichuan Observation, Zheng Yifeng, Deputy Editor-in-Chief of Dazhong.com Poster News, Liang Guorui, Director and Deputy Editor-in-Chief of Tianmu Media, and Shen Zhongyuan, Editor-in-Chief of Tongxiang Media Center, to talk about the "Transformation Path and Strategy from Media to Platform".
【17:57】
Integration and Breakthrough - Mainstream Media Platform Development Forum, Han Yingxin, Chairman of Tianjin Jinyun New Media Group, delivered a keynote speech on "Brand Building and Communication of Local New Media Platforms".
【17:45】
Integration and Breakthrough - Mainstream Media Platform Development Forum, Ding Wei, Director of the New Media Center of people's Daily, delivered a keynote speech "5 Keywords for the Platform Development of Mainstream Media".
【17:20】
Integration and Breakthrough - Mainstream Media Platform Development Forum, Huang Chuxin, Director of the Digital Media Research Office of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, delivered a keynote speech "Challenges and Opportunities for the Platform Development of Mainstream Media".
【16:40】
On the afternoon of October 20, on the occasion of the second anniversary of the launch of the Tianmu News Client, the "Building an All-Media Communication Platform to Tell the True, Good, and Beautiful Chinese Story - International Communication Forum" was held in Hangzhou. Central and provincial media leaders, well-known experts and scholars, and leaders of Tianmu News's international communication cooperation units gathered together to talk about the focus of the international communication field.
At the forum, tianmu news international communication cooperation plan was officially launched, and tianmu news's overseas communication "circle of friends" was further expanded. Previously, the United States New York Business Media Group, Canada Red Maple Forest Media Group, International Daily, Japan's Kansai Chinese Times, Russia's Chinese Television, France Overseas Chinese Daily, Africa Times 7 overseas Chinese media have been stationed in Tianmu, in the future will be linked with Tianmu News, the good stories and voices of China reported by Tianmu will be disseminated overseas, and the latest overseas information will also be transmitted back to China.
【16:25】
Integration and Breakthrough - Mainstream Media Platform Development Forum, Song Jianwu, professor and doctoral supervisor of the School of Journalism of Chinese Min University, delivered a keynote speech "Platform Transformation of Mainstream Media Based on All-Media Communication System".
【16:14】
Held the signing ceremony of the strategic cooperation of Tianmu Media
【16:03】
Zhou Tianxiao, member of the Party Committee, deputy editor-in-chief, chairman and editor-in-chief of Tianmu Media, of Zhejiang Daily Group, released the development plan of Tianmu News
Zhou Tianxiao said that standing at a new starting point for the second anniversary of the launch, Tianmu News will vigorously implement the "platform" development strategy, focus on building a complete content ecology, business ecology, and social connection ecology, and strive to achieve massive user gathering, various vertical applications settled, and in-depth video socialization, so that a variety of subjects can benefit, and create an independent and controllable mainstream communication platform with national influence and global communication power.
【15:45】
Professor Song Jianwu of Chinese Min University released the tianmu think tank report
At the opening ceremony of the forum, Song Jianwu, professor and doctoral supervisor of the School of Journalism of Chinese University, released the report of Tianmu Think Tank.
In the report Song Jianwu proposed that the short video information mode has become an important tool for user interaction on today's Internet platform, the main mode of Tianmu news client content is short video, short video mode is an information carrier of social attributes, the future Tianmu news client should use various resources to establish a social platform based on short video, so that mainstream voices have more channels and can spread out more efficiently.
Song Jianwu said that as a new mainstream media platform, Tianmu News Client has always adhered to high-quality content as the core, innovative technology as the support, and innovative management as the guarantee since its inception, grasping the trend of visualization and socialization, and building a discourse system for external communication. Constantly improve the "four forces", according to the times, move in response to the situation, follow the trend, turn challenges into opportunities under the new environment and new requirements, turn variables into increments, and strive to create new weather and new deeds.
【15：30】
Zhu Guoxian, member of the Standing Committee of the Zhejiang Provincial CPC Committee and director of the Propaganda Department, delivered a speech
【15:15】
Tang Zhongxiang, Secretary of the Party Committee and President of Zhejiang Daily Group, delivered a speech
【15:05】
Tong Guili, deputy secretary of the Hangzhou Municipal Party Committee and secretary of the Xiaoshan District CPC Committee, delivered a speech
【15:00】
On October 20th, on the occasion of the second anniversary of tianmu news launch, the 2021 National Media Integration Platform Development Forum was held in Hangzhou, Zhejiang Province, under the guidance of the Propaganda Department of the Zhejiang Provincial Party Committee, sponsored by the Cyberspace Office of the Zhejiang Provincial Party Committee and the Zhejiang Newspaper Group, and undertaken by Tianmu Media Co., Ltd. and the Propaganda Department of the Xiaoshan District Party Committee. Central and provincial new media leaders, head business media leaders, well-known experts and scholars gathered together to discuss the path and opportunities for the development of media integration platform.
In addition to the main forum, the event also set up 3 sub-forums, namely "Integration and Breakthrough - Mainstream Media Platform Development Forum", "Building a Full Media Communication Platform, Telling the True, Good and Beautiful Chinese Story - International Communication Forum", "Song Yun: Inheritance and Communication - 2021 China (Hangzhou) Song Yun Cultural Forum", inviting experts and scholars from all over the world to share insights around mainstream media platform development, international communication, Song Yun culture and other topics.