On the afternoon of October 20, as one of the series of activities of the 2021 National Media Convergence Platform Development Forum, the theme salon of "Transformation Strategy from Media to Platform" was held in Hangzhou, Zhejiang Province, and the participants discussed the development and transformation of media platform.
"Standing at the 'outlet' of media transformation, it can be said that development and innovation coexist, and challenges and opportunities coexist. From media to platform, what is the way to go? At the salon, Wei Lu, dean of the School of Media and International Culture of Zhejiang University, who was the moderator, threw out a question.
"Platforming" is one of the keywords of salon. "It's a tough road to become a platform for cross-communication platforms, but we will stick to it." Build a platform with dreams today, and tomorrow the platform will definitely achieve a lot of excellent media. Wang Dongliang, chairman of Beijing News Mobile Media Co., Ltd., said that media integration is the limit of platformization, including print media networking, new media organization content production, news sources, content creation and dissemination.
"To achieve platformization, what is important is the transformation of personnel and the transformation of concepts, from information collectors, producers and disseminators to information integrators, resource dockingrs, and channel maintainers." Liang Guorui, director and deputy editor-in-chief of Tianmu Media, introduced that through the construction of a wide range of connections through content, business and social networking, from offline to online to form a full-link connection, "I hope that more people will join the construction of the three major ecosystems of Tianmu News and achieve more possibilities together." ”
"In the future, we also need to strengthen cooperation with provincial media. Ride on the wind to digitize and open the door to run the media. Shen Zhongyuan, editor-in-chief of Jiaxing Tongxiang Rong Media Center, introduced that as a county-level rong media center, there are many problems." We see the tricks and dismantle them, and dissolve them one by one. There are still many problems ahead, but the future is bright. ”
"User" is another keyword of salon. "Be a friend of the user and attract valuable people." We put user interaction at the heart of the matter. Yue Xueyuan, editor-in-chief of Sichuan Observation, said that it is necessary to pay attention to the three aspects of content, interaction and market players, have better hematopoietic ability, and become a new engine.
Zheng Yifeng, deputy editor-in-chief of poster news of the public network, also said: "The most important thing for the platform is the user. The basis of media transformation is 'content + government + business + service', and we have a long way to go. ”
