With the announcement of the Japanese New Year number "Reiwa", the current era name "Heisei" has entered the countdown, and the Japanese media have carried out various inventory nostalgia for the Heisei era, so who can become the representative of the Heisei era in Japan?
"cm (TV advertising) ranking" should be a very convincing reference standard, after all, the business invites celebrities to do endorsements, considering the popularity, influence, public image, etc. of the character, so in the 30 years of Heisei, which people are the most favored by advertisers, invited to become spokespersons and shoot cm?
Japanese media also made statistics, and it was accurate to the second (the statistical time was from January 1, 1989 to December 31, 2018, and the range was the advertisement broadcast on five TV stations of Fuji, TBS, Nippon, Asahi, and Tokyo)
The 20th Person Miaki Kanno
(84,699 plays 1396755 seconds)
She has won the Japanese Drama Academy Award for Best Actress seven times, is the actress who has won the most awards, and after marrying Masato Sakai, she is now in a half-shadow state, and the two are star couples with good acting skills and reputation in the Japanese showbiz industry.
19th Fujiwara Norika
(90,000 plays 1468290 seconds)
After winning Miss Japan in 1992, she entered the show business circle with a commercial, and she quickly became popular with her good figure, and now that she has reached the age of no confusion, she is still graceful and luxurious.
The 18th Person Hikaru Nishida
(91,580 plays 1468470 seconds)
The 17th Akiko Wada
(72,854 plays 1528950 seconds)
Akiko Wada, who appeared in "Red and White Song Club" for many consecutive years, has a high reputation.
The 16th Yuji Hieda
(94,205 plays 1546310 seconds)
After the hit "Tokyo Love Story" that year, Yuji Oda became a household name in China, and "Jumping the Great Search Line" made him reach the peak of his career. The products he endorses include ntt, one of the three major Japanese communicators, and he endorses the towering eye drops that many people use.
15th Hiroshi Hiroshi
(90,644 plays 1548560 seconds)
Hiroshi Hiroshi Yukiso has been nominated for a total of 18 Japanese Academy Awards and 3-time japanese top actors.
14th Masahiro Nakai
(95,642 plays 1551380 seconds)
In addition to leading Smap to become a Japanese national group, Masahiro Nakai himself has hosted a lot of programs, idols and hosts are excellent Nakai, very popular with the audience.
13th Ryoko Yonekura
(played 104078 times 1627770 seconds )
Ryoko Yonekura has a good figure with a pair of large legs, became popular in the early years with the "Evil Girl Trilogy", and now starred in "Doctor-x" to become the queen of ratings, the audience is so good, naturally it is also a popular candidate for advertisers.
12th Satoshi Mu
(85,690 plays 1635890 seconds)
Satoshi Mu is a big handsome guy that both boys and girls like, and a few years ago, he played Nobita Nobita in the Toyota motor advertisement in the Toyota motor advertisement, and everyone was deeply impressed.
11th Ichiro Suzuki
(93,768 plays 1635890 seconds)
Recently retired baseball player Ichiro Suzuki is a major figure in Japanese sports, and his career has been a huge success, and he is like a national hero in Japan. Even if it develops in the United States all year round, it is still often invited by major Japanese companies to shoot advertisements between competitions.
The 10th Shingo Katori
(played 100858 times 1668755 seconds)
Shingo Katori has starred in many comic advertisements, which is very much in line with his image in film and television dramas, and has won the annual champion of the number of male artist advertising endorsements five times.
9th Toshiaki Karasawa
(played 106716 times 1708795 seconds)
Karasawa's screen image has always been very positive, even if The First Goro played in "The White Tower" has a slight villainous color, which is also very popular.
8th Yuki Nakama
(played 103772 times 1724905 seconds)
Yuki Nakama, who has long black hair, is one of Japan's representative actresses after entering the 21st century, winning the Japanese Drama Academy Award for Best Actress five times and hosting "Red and White Song Club" four times.
The 7th Hiroshi Tamaki
(96139 plays 1779310 seconds)
Hiroshi Tamaki has excellent and skilled acting skills, from "Symphonic Lover's Dream" to "The Woman Who Contracted the Devil", his role path is getting wider and broader, and he acts calmly and in place.
The 6th Kanako Higuchi
(101,880 plays 1788955 seconds)
Kanako Higuchi, who is now basically in a state of shadow, became popular in the 1990s and released a nude photo album photographed by Norinobu Sasayama in 1991.
Shooting nearly 100 film and television dramas, she has a high national recognition, and has advertised the products of many well-known companies such as Otsuka Pharmaceutical, Meiji Foods, Uniqlo, Kao, SoftBank, Toyota, Panasonic and many other well-known companies.
5th Haruka Ayase
(played 105839 times 1892030 seconds)
If you count the number of advertisements in the past 10 years alone, perhaps the first person to get the first is Haruka Ayase, who has become a goddess in the hearts of the Japanese people since 2007's "Firelight" and is still one of the most popular actresses.
Although she is not a Japanese beauty in the traditional sense, her appearance is not sweet enough, and her body has always been fleshy. But she is very stable, always smiling, looks very comfortable, makes her popularity high, and also makes her the highest advertising endorsement fee among Japanese female artists.
4th Abe Hiroshi
(played 116726 times 2027205 seconds)
In the Japanese magazine "日経エンタテインメント" surveys tens of thousands of viewers every year, according to the public's awareness and attention to artists, among all artists, Abe Hiroshi has been in the top 10 for many years, and ranked first in the male actor category for two consecutive years.
The "enclosure list" is a very authoritative list survey, and many advertising industry associations refer to this survey. Abe Hiroshi himself has a good image, no negative news, a high frequency of works, and frequent appearances of good works, which are naturally liked by audiences of all ages.
3rd Place So george
(played 129165 times 2038575 seconds )
In the 10 years of the 90s, the number of male advertising endorsements championed for 7 years was George.
Chinese audiences may be unfamiliar with Sogiorgio, but he has a pivotal position in the Japanese art world, and as a funny artist, he has a place in the Japanese variety circle with humor and a unique tone, and has hosted many shows every week.
In the fashion world, he is the founder of the Japanese American culture "amekaji", a celebrity representative who has long pursued vintage, and has previously been elected as the best artist to wear jeans like Kimura (Takuya).
2nd Takuya Kimura
(played 125133 times 2223185 seconds)
Takuya Kimura should not need to be introduced by JunBuya, who has been at the apex of the Japanese art world for 28 years since his debut, ranked first in the "Most Popular Male Artist" selection for 15 consecutive years, and starred in the top five Japanese dramas in the evening ratings.
Perhaps Takuya Kimura's most iconic advertisement was the 1996 one for kanebo lipstick. Nowadays, many beauty products will ask male artists to do endorsements, and it is actually Takuya Kimura who is the first.
These two ads were almost a sensation in Japan at the time and attracted the attention of women all over Japan. Subsequently, the brand's lipstick was immediately out of stock, and many Japanese women bought the "Kimura model" by name.
Not only that, the posters of this advertisement have even been stolen one after another, from high school girls to male employees of the company, they will secretly take the posters away at the subway station, and Kanebo is forced to print 10 times the usual number.
1st place Upper Household Lottery
(played 198002 times 3214220 seconds )
Kamito-cai topped the heisei 30-year campaign for the number of commercials, and she dominated the advertising queen of the year six times in 2004, 2005, 2006, 2009, 2010 and 2015.
After getting married and having children, Uedo Cai actually had few works in recent years, but it did not affect her to become the darling of the advertising industry and become the queen of "Heisei" advertising.