Wuxia is a romance belonging to the Chinese, and the "new martial arts" opened by the four masters Liang Yusheng, Jin Yong, Gu Long and Wen Ruian have promoted the cohesion and formation of the modern Chinese national spirit by promoting the spirit of truth, goodness, beauty and freedom in human nature. As a master-level figure in the current Chinese martial arts circle, Mr. Wen Ruian, who has been creating for nearly 50 years, shoulders the heavy responsibility of continuing and carrying forward the Chinese martial arts literature and culture. Recently, he announced that the electronic copyright of his works is exclusively licensed to NetEase Literature, a well-known digital reading and IP incubation platform in China, and looks forward to carrying forward more martial arts classic IP.
On December 16th, the "50 Years of Night Rain in the Jianghu - Exclusive Copyright Signing Ceremony of Wen Ruian's Complete Works" was held in Binjiang District, Hangzhou, Zhejiang Province. Book fans, martial arts enthusiasts and the media from all over the country witnessed Mr. Wen Ruian's hand-in-hand and dialogue with NetEase Literature, and Wen Ruian talked about his writing career and martial arts feelings on the spot, shared the creative feelings of previous works, and his views on the development of the current martial arts literature IP. Fan Shaoqing, general manager of NetEase Literature and Comics Division, and Wen Ruian held a signing ceremony for the exclusive copyright of the complete works at the scene, and expressed their ardent expectations for this cooperation.
Fifty years of creating jianghu literature martial arts IP will regain its radiance
In the world of martial arts novels, Mr. Wen Rui'an, Together with Jin Yong, Gu Long and Liang Yusheng, is known as the "Four Great Masters of the New School of Martial Arts", has been created for nearly fifty years, and can be said to have written a lifetime of martial arts, his representative works "Four Famous Catches", "Shenzhou Strange Heroes", "Cloth Divine Appearance" and other well-known at home and abroad, and are deeply sought after by the film and television drama, game adaptation market. Unlike other martial arts novels, Wen Rui'an's works have a strong sense of modernity and have far more whimsical ideas than those of their predecessors, and have created his own unique martial arts symbols: the martial arts family model system, temples and rivers and lakes. The jianghu faction dominated by the family, coupled with the push and pull manipulation of the court forces, makes the story design have rich extensibility in both horizontal and vertical, coupled with the poetic literary language with a rich sense of lens, which constitutes the unique charm and symbol of Wen's martial arts, and creates a new new martial arts world. It is understood that the cooperative relationship between Wen Ruian's works and NetEase Literature has a long history, including the "Four Famous Catches" series, the "Say Heroes Who Are Heroes Series" series, and the "Cloth God Phase" series have a high popularity on the NetEase Cloud Reading Platform under NetEase Literature, gathering many loyal fans of Wen Pai Martial Arts.
In the on-site dialogue session, Mr. Wen Ruian shared his views on the current martial arts literature. After experiencing the glory of the 1980s and 1990s, nowadays wuxia novels seem to be declining, and many industry insiders and martial arts fans can't help but ask: "Is wuxia declining?" ”。 In this regard, Mr. Wen Ruian expressed the opposite view. In his view, wuxia is the spiritual inheritance of oriental culture, and it is also a bridge connecting global Chinese culture and world culture. As a popular culture unique to Chinese, the spirit of martial arts has been integrated into the blood of Chinese, and the martial arts will never die. In this regard, the relevant person in charge of NetEase Literature also expressed great agreement, from the perspective of IP, Wuxia IP will not only not gradually decline, on the contrary, we believe that it will be the next trend of IP content development. "Wuxia literature and film and television dramas have a brilliant historical foundation in the history of the development of China's pan-entertainment culture, and in recent years, many popular IP film and television dramas and games, martial arts themes also account for a large proportion." With the right adaptation and development, martial arts literature will surely regain its luster. ”
At the signing ceremony, Fan Shaoqing, general manager of NetEase Literature and Comics Division, also expressed his admiration for Mr. Wen Ruian and expressed his joy and honor for the opportunity to continue to be a partner in the electronic copyright of his works. In the subsequent interactive session, Wen Ryan was excited and personally performed and recited his favorite poems in the form of drums for the fans present, which brought a small climax to the scene. Enthusiastic book fans also asked questions and had a warm interaction with Mr. Wen Ruian.
Join hands with wuxia grandmaster NetEase Literature to promote the chinese classic jianghu dream
It is worth mentioning that the cooperation between Wen Ruian and NetEase has a long history, in addition to the novel, the game of the same name adapted from "Against the Cold Water" has also become a phenomenon-level explosive IP that the industry and fans focus on. As a classic martial arts game that NetEase spent 500 million yuan and spent 4 years carefully polishing, "Against the Water Cold" not only reaches a high level in terms of plot, graphics, gameplay, etc., but also continuously expands the possibilities of martial arts games.
In the eyes of many people, including Mr. Wen Rui'an, "Against the Cold Water" has the rare characteristics of many martial arts adaptations at present - strong narrative. For players who pay attention to the plot experience and want to feel the martial arts culture, a large number of game plots can not only allow players to better understand the background and character relationships of the work, but also allow players to establish special feelings for martial arts culture. "Reverse Water Cold" is not only a game, the Wen Ruian jianghu, characters and entanglements in the background of "Reverse Water Cold" is the reason why they linger in this river and lake. This extension based on the core of the world view is also the great advantage and irreplaceability of the martial arts IP in the adaptation of film and television, games and so on.
When talking about the hand-in-hand cooperation of NetEase Literature, Mr. Wen Ruian expressed his recognition and expectations for the platform. He and NetEase have in-depth cooperation in literature and games, and "Against the Cold Water" is a good example. This time, Wen Ruian exclusively authorized the electronic copyright of the work to NetEase Literature, and it is conceivable that the two sides have more imagination space in the IP development of future works.