2016 China Online Film and Television Summit Online Film and Television New Work Release Scene Wang Gang Photo
Hangzhou, December 19 (Mei Fangyan, Yang Yawen) "I have been working in the film and television circle for 40 years, and I know that it is more difficult to enter this circle than to climb the mountain. Now the development of online film and television is a very good opportunity for newcomers. On the 19th, at the 2016 China Online Film and Television Summit held in Hangzhou, Zhejiang Province, Lin Guohua, a well-known director and producer, proposed at the meeting.
As Lin Guohua said, the film and television circle, especially the film circle, has a very high entry threshold. The development of online film and television has provided many young filmmakers with the opportunity to realize their dreams.
At this summit, the online film and television rookies released four online film and television works: vr network film and television drama "Flowers Full Building", freeze-frame network animation "Light bulb man", online movie "Gestapo Lie" and "Life with Residual Sin".
"Before the film industry, a film often invested hundreds of millions of yuan (RMB). Online film and television make young people unconstrained by capital. I believe that online film and television will be an opportunity to change Chinese film and television. Li Changcan, founder and CEO of Hangzhou Preemptive Culture Media Co., Ltd., thinks.
At the summit, Li Changcan, on behalf of his company, released the online movie "Life has more than one sin", which was directed by the emerging director Zhang Chunzi and co-starred young actors Li Chunjian and Li Baiyi. This film is a small-budget film, which is a typical representative of online film and television to give young people opportunities.
"Starting next year, we think the big online movies will be at the core." Zhang Yinying, CEO and screenwriter of BridgeLink Pictures Co., Ltd., believes that at the summit, she released a new film "Gaishi Lie", which is a landmark work of the company's transformation from the development of cinema films to the development of Internet film and television.
"The traditional film and television investment amount is large and the cycle is long, while the production cost of online film and television is not as high as that of cinema films, and distribution has more advantages." The development of online film and television is the trend of the future. Jin Wanglai, chairman of BridgeLink Pictures Co., Ltd., thinks.
In addition to the industry access threshold, online film and television technology is also an important aspect of the development of the industry. At the summit, many cutting-edge online film and television companies grafted the popular VR and stop-motion animation technologies with Internet film and television to form innovative film and television products.
For example, Guo Tong, chairman of Dongyang Network Transmission World Culture Media Co., Ltd., released the VR network film and television drama "Hua Man Lou" on the spot. The play uses virtual reality technology to let the audience feel the film world more truly. In his view, in addition to the need to pay attention to vr technology itself, dredging narrative logic is also crucial.
Another example is Sun Pengyi, planning director of Hangzhou Steam Factory Cultural and Creative Co., Ltd., who released the network stop-motion animation "Light bulb man" at the summit. Through the combination of stop-motion animation and real-life shooting, this short film tells the light-hearted and humorous story of the light bulb people from the bubble planet after coming to Earth.
"The use of stop-motion animation technology makes the image of the light bulb person vivid, the authenticity is high, it is easy for the audience to feel intimate, and it is conducive to the development of a series of subsequent derivative products." Sun Pengyi said.
The four online film and television works released at the summit are just a microcosm of the vigorous development of China's online film and television industry. According to the data released by the online film and television data analysis platform Bone Duo Network Film and Television, in 2015, 499 online online dramas were launched, with a total of about 27.44 billion hits. This year, in the third quarter alone, the total number of clicks played by the whole network exceeded 30 billion, and it is expected that the scale of China's Internet film and television market, including pure online dramas, online dramas, online movies and online variety shows, will continue to maintain a high-speed growth trend in the future.
It is reported that the summit was hosted by the Internet Society of China, China News Weekly and the People's Government of Xihu District of Hangzhou, and hosted by the Zhejiang Branch of China News Service and the Propaganda Department of The Xihu District Committee of Hangzhou City. Nanhai Pictures, Hengdian Film and Television Group, Huace Group, Youku, iQiyi, Taomeng, Wangchuan Tianxia, Hangzhou Film and Television PGC Alliance, Zhejiang Metropolis Network, Lizard Community, Sunac Society and Yunyue Live broadcast are the supporting units. (End)