Songtao Miao Autonomous County focuses on promoting the green development of the ecological tea industry, realizing the improvement of the quality and efficiency of the tea industry, upgrading the file, promoting the comprehensive well-off and rural revitalization, taking the ecological tea industry as the guide, focusing on building a green development support system for the tea industry, and deeply promoting the construction of the Songtao National Agricultural Green Development Pilot Zone. Focusing on the development goal of building a large tea county and a strong tea industry county, adhere to the development path of the whole industrial chain of "strengthening the base to cultivate the main body, expanding the market to promote production and marketing, integrating culture to promote branding, and creating mechanisms to increase efficiency", grasp the ecological tea industry as an important ecological industry, economic industry and poverty alleviation industry in the county, grasp it as the leading industry for rural revitalization in the county, highlight the organizational mode of "leading enterprises + cooperatives + farmers", highlight the connection of interests in the tea industry, highlight the integrated development of the first, second, and third industries of the tea industry, and promote the development of the tea ecological industry with "six strong and six liters" , to promote the county's comprehensive well-off and rural revitalization.
Strengthen the construction of the base, and improve the quality and efficiency of the tea garden
Efforts are made to expand the tea area around the tea park and the surrounding of the garden base year by year, and strive to connect the dots and connect the lines into pieces, and vigorously develop the emerging tea area. It is necessary to strictly follow the requirements of standardized tea gardens and technical measures for the establishment of gardens, and do a good job in the site selection planning of new tea plantations. Implement the main body of new tea plantation business, give priority to the selection of powerful tea enterprises, tea professional cooperatives, large tea growers, etc. as the main body of new tea plantations, encourage government platform companies and investment promotion enterprises to invest in large-scale construction of tea garden bases, and further improve the degree of concentration, scale and organization of tea garden base construction.
Efforts should be made to do a good job in the management of young tea gardens, the management and protection of tea gardens and the transformation of low-yield tea gardens, vigorously promote the technology of grass covering and intercropping in young tea gardens, guide tea farmers to increase the application of organic fertilizers, promote special fertilizers for tea such as Oufu and Jinzhengda, widely apply soil testing and fertilization technology, and carry out integrated demonstration of water and fertilizer in tea gardens. Popularize tea garden pruning management technology, establish a demonstration base for mechanized management of tea gardens, and improve the standardization and mechanization management level of tea gardens.
Strengthen the cultivation of the main body, processing transformation and upgrading
Make good use of policies such as supporting the development of the private economy, entrepreneurship and innovation, village-level collective economic support, and tea industry project support, effectively increase the number of tea business entities (cooperatives) with primary processing capabilities, make up for the gap in tea-related township (street) tea primary processing, and the number of tea business entities with primary processing capabilities in the county has reached more than 50. Increase support for the use of new technologies, plant construction and equipment renewal of primary processing enterprises, support small and micro tea enterprises and tea processing workshops to expand processing capacity, and improve the rate of tea green trees. Encourage advantageous tea enterprises in the county to achieve mergers and acquisitions through integration, cross-township mergers and acquisitions, and the introduction of strategic partners, and expand the scale of production and processing.
Accelerate the progress of sc certificates for tea processing and business entities, increase the number of tea enterprises certified, organize and participate in quality management system certification training such as "two products and one standard", iso9001, haccp, etc., strengthen the county management of regional public brands of "Guizhou Green" and "Fanjing Camellia", organize and carry out brand standard publicity activities, and conduct full training for enterprise leaders and technical personnel.
Strengthen the publicity of the place of origin and upgrade the image brand
Highlight the main tea-producing counties around Fanjing Mountain, integrate the cultural characteristics of the Miao people, and plan to shoot a TV advertising film for the song peach tea industry with the theme of "Fanjing Miaoling Tea Fragrant Pine Peach", which will be broadcast in important time periods of the city and county TELEVISION media. Widely use the Internet, newspapers and periodicals, street light boxes, high-tech artillery advertisements and other propaganda media to publicize "China's famous tea town" and "Fanjing Miaoling tea fragrant pine peach". Make full use of the media such as Songtao Micro TV and WeChat public platform to publicize and advertise the videos of "Please drink a cup of hometown tea" and "Fanjing Miaoling Healthy Miao Tea".
The continuous display introduces ecological, organic and healthy pine peach tea products. Actively participate in the provincial and municipal organization of "Tasting Qian Tea , Cherry Blossom Viewing" tea tasting activities, China Guizhou International Tea Culture and Tea Industry Expo, China (Hangzhou) International Tea Expo, Beijing International Tea Industry Exhibition, "Qian Tea Out of the Mountains , Popular in the World" promotion, "Silk Road • Qian Tea Fragrance" promotion and other exhibition and sales promotion activities. Strive to host the "Third 'Fanjingshan Cup' Handmade Tea and Tea Art Skills Competition in Tongren City". Organize training and form a county-level tea art performance team of "Miaoling Tea Rhyme", and carry out tea culture exhibition and promotion services inside and outside the county for a long time. Organize the compilation of the "Song Peach Tea Complete Book", and comprehensively collect and sort out the history of the development of the Song Peach Tea industry.
Strengthen market channels and improve the connection between production and marketing
Vigorously tap the potential of the tea market in the county, support the products of tea enterprises to enter airports, high-speed service areas, tourist scenic spots, hotels, restaurants, supermarkets, tobacco hotels, farmers' markets, etc., guide the purchase of enterprise products in the county for office tea and conference tea in government organs and institutions, and encourage cadres and workers of government organs, enterprises and institutions to consume local tea products. Support the construction of tea houses in urban areas, scenic spots, and tea parks, give play to the mainstream role of tea houses and tea houses in guiding tea consumption, and support the integrated development of tea, water and utensils.
Improve the construction of the "Miaojia Shopping" e-commerce platform, and strengthen cooperation with Suzhou, Jiangsu and Dongguan, Guangdong. Accelerate the construction of rural e-commerce service centers and sites, carry out tea enterprises, cooperative e-commerce, WeChat marketing, and rural Taobao sales training, focus on promoting online sales channels, enhance online promotion and offline services, and promote the integration of online and offline.
Strengthen daily supervision and improve the level of quality
Strictly implement the "List of Banned Pesticide Varieties in Tea Gardens in Guizhou Province" to ensure that the pesticide residues of tea products in the county do not exceed the standard, and vigorously develop ecological tea.
Demonstrate the construction of a three-dimensional ecosystem of tea gardens, enhance the biodiversity of tea gardens, focus on tea gardens and personalized tea gardens, allocate ginkgo trees, osmanthus trees, cherry blossom trees and other tree species in tea gardens, plant plants such as astragalus, alfalfa, pyrethrum, yellow cauliflower and other plants, and demonstrate the construction of three-dimensional tea gardens with one forest and one irrigation and one grass. Promote the planting of white clover, rat thatch, etc. in newly planted tea gardens or young tea gardens, and use grass to suppress grass and grass to cure grass.
Strengthen organizational methods and enhance interest linkages
Vigorously promote the "leading enterprises + cooperatives + farmers" tea industry development organization mode, build a solid tea industry and farmers' interest connection mechanism, focus on cultivating four interest connection models such as radiation drive, employment absorption, cooperative development, and equity dividends, so that the development dividends of the tea industry of the peasant masses can be dividends. Strive to enhance the radiation drive and employment ability of a number of tea enterprises, and consolidate the development of the tea industry radiation drive and employment interest connection model. Demonstrate and promote a number of tea enterprises (cooperatives) that cooperate in development and share dividends, drive poverty alleviation households to increase their income through the connection between the secondary and tertiary production of the tea industry, and the tea industry to promote the "Left Goose Action" to absorb migrant workers to develop and start businesses nearby, and the per capita disposable income of tea-related farmers is higher than that of rural residents in the county by more than 10%. Enhance the driving capacity of the tea industry's secondary and tertiary industries to drive the value-added income of farmers and poor households.
The area of tea gardens in the county is stable at more than 210,200 mu, and the area of tea gardens put into production has reached 188,000 mu; the creation of a European standard tea garden base of 13,000 mu, the promotion of high-quality tea special fertilizer demonstration base of 13,000 mu, the demonstration base for mechanized tea picking of 26,000 mu, and the implementation of 13,000 mu of green prevention and control demonstration base for tea gardens; the management and protection of young tea gardens has reached 100%, and the transformation of low-yield tea gardens has reached 80%, realizing the tea industry to promote rural revitalization and help farmers increase income.
Author: Yang Zhiyong