Guo Suo, Yokozuna, Gongzi Without Intestines, Kikushita Langjun... These words don't all seem very strange, but if I talk about their same name, you must know, that is- crab!
"Autumn wind, crab feet itch". Ouyang Xiu said, "It is the time when the new autumn crab is fat." Autumn is here, and it is the crab that makes the country's gourmets think!
Just yesterday, the hairy crabs in Yangcheng Lake were caught!
When the autumn chrysanthemums are fragrant, the hairy crab paste is yellow and delicious, and the meat is fat and tender. In "Dream of the Red Chamber", Dai Yu chanted a poem at the crab feast, "The chelation of the tender jade is full, and the shell is convex and red fat and the pieces of incense", which is exactly the crab at this time.
Throughout the ages, many literati have eaten crabs, tasted crabs, chanted crabs, and painted crabs, leaving many anecdotes and elegant things in history, adding a bit of charm in addition to the umami taste of a crab in the world.
Among them, hairy crabs, especially those in the Yangtze River Delta, are almost the most popular members of the crab family.
Hairy crab, scientific name Chinese river crab. So many kinds of crabs in the world? Why is hairy crab so delicious? The secret is hidden in a birth.
Surviving in the lake, the hairy crab that runs rampant has developed a well-developed muscle and has a good elasticity of the flesh. Meat is rich in alanine, glycine and other umami substances. At the same time, as a crustacean, hairy crabs have only striated muscles, tender flesh and strong water retention.
This creates the unique taste of hairy crabs – less salty and more fresh and sweet.
The Yangtze River Delta is the main producer of hairy crabs in China. Every year, more than 500,000 tons of hairy crabs are sold from the three provinces and one city in the Yangtze River Delta to all parts of the country, Chinese the autumn table, which is also more delicious.
However, although hairy crabs are good, the price is high. Many people ask themselves, why is it so expensive and so difficult to eat hairy crabs?
Every year during the crab eating season, the most popular strips are: Why are hairy crabs so delicious? Best Answer: Mainly because it's expensive!
Along with the expensive, there are consumption traps such as "half a pound of crab rope and half a pound of crab". Expensive and pit people, it has become another "crab set" for hairy crabs!
Speaking of hairy crabs, people always think of Yangcheng Lake. This also has a historical origin, during the Republic of China period, Zhang Taiyan's wife Tang Guoli once lamented that "it is not a good crab in Yangcheng Lake, why should it be in Suzhou in this life."
Yangcheng Lake is good, but this lake is confined to a corner, from this year's data, it is expected that the annual output of hairy crabs in Yangcheng Lake is about 10260 tons, which can not fit the hairy crab this big industry.
In previous years, many hairy crabs on the market were actually bath crabs and water crabs pulled to Yangcheng Lake from other places.
Some experts pointed out that the real hairy crab market from Yangcheng Lake is only about 300 million yuan per year, but in 2019, the crabs sold through all channels under the Yangcheng Lake hairy crab signboard are as high as 30 billion yuan.
Hairy crabs, there is not only one Yangcheng Lake.
Wang Wu, a professor at Shanghai Ocean University who solved the problem of hairy crab farming, once revealed: "Now the best hairy crabs are in East Taihu Lake, Shanghai, Anhui and even Taiwan, there are very good crabs." ”
In other words, most of the hairy crabs in the Yangtze River Delta are produced from high-quality origins.
From a pool of water in the Yangtze River Delta to a table in the Chinese, why is it so difficult to eat hairy crabs?
In the city, hairy crabs are a luxury. Hundreds or thousands of hairy crab gift boxes make everyone think that raising hairy crabs will make them rich. However, at the source of the industrial chain, the most critical crab farmers have not become rich.
Taking the common three or two hairy crabs as an example, many pond prices are only a dozen yuan a piece. But from the lake, pond to table, the value of hairy crabs has increased by five to ten times!
A survey result of the e-commerce platform Pinduoduo shows that crab farmers have long been at the end of the distribution of benefits in the whole industry chain, and increasing production without increasing income has become the norm. Only 30% of crab farmers will make money this year. The remaining 70% of crab farmers are on the verge of loss. Even in these 30% of the crab farmers who make money, some people think that it is better to go out to work after a year of hard work, and they don't want to raise crabs anymore!
Hairy crabs at high prices, crab farmers with low-end incomes, what is the problem? In the view of Pinduoduo, it is the disaster caused by "channel is king"!
Over the past few years, the chain of interests of hairy crabs has been very strong, and the middlemen have made a lot of profits. Because of the solidification of the entire industrial chain benefit distribution model, it is very difficult to change.
Some people hold that the fundamental problem of China's agriculture is the problem of local production and marketing. Now look, the hairy crab industry is the same.
The high price of hairy crabs, how to break? Pinduoduo has struck!
On September 16, under the joint guidance of the Yangtze River Delta Regional Cooperation Office and the agricultural authorities of the three provinces of Shanghai, Jiangsu, Zhejiang and Anhui, Pinduoduo's "First Yangtze River Delta Hairy Crab Cloud Spelling Festival" was launched in Shanghai.
This yunpin festival gathered the high-quality production areas of hairy crabs in the Yangtze River Delta, such as Taihu Lake, Goseong Lake, Hongze Lake, Changdang Lake, Gaoyou Lake, Dazhong Lake, Nanyi Lake, Wuhu Lake and Xinghua Lake.
These formerly separate production areas have finally united on the platform of Pinduoduo to form the "Yangtze River Delta Hairy Crab Cloud Spelling Premium Alliance".
On the same day, Pinduoduo also released the "Yangtze River Delta New Crab Farmer Plan". By opening up green channels for merchants to settle in, personalized e-commerce training in production areas, and providing traffic support methods such as tens of billions of subsidies and time-limited seconds, it is planned to help cultivate 100 leading e-commerce enterprises and 1,000 e-commerce merchants in the Hairy Crab Producing Areas of the Yangtze River Delta in the next 5 years, and create an online incremental market of 20 billion yuan.
The goal of the new crab farmer plan is very clear: to give full play to the advantages of the Internet, to create a fully transparent, ultra-short chain production and marketing platform, and to upgrade the previous production and sales docking to direct production and consumption docking. So that crab farmers can directly serve consumers, so that the value of the entire industrial chain can flow back to crab farmers and back to consumers.
So we see that the noble hairy crab in the crab, the change has really happened!
Many people have found that there are many more hairy crab sellers on Pinduoduo, and hairy crabs abound for more than a dozen yuan.
Unexpectedly, the good news in 2020 is that the freedom of hairy crabs has finally been realized!
However, this online sales model also makes everyone have concerns, such as how to deal with differences in origin? What should I do if I lack two pounds? What if it's not fresh when it's dead? Crabs bought online, will there be a mixture of fish and dragons, in the end is there a standard?
These are the problems that the online sales of fresh products are facing.
Facts have proved that first-class enterprises do standards, second-rate enterprises do brands, and third-rate enterprises do products. Formulating industrial standards is the core essence of high-quality agricultural development.
Hairy crabs on the e-commerce platform also need an industry standard. In order to introduce hairy crabs into the e-commerce platform, Pinduoduo has done a lot of research, this time, in order to regulate the hairy crab e-commerce market, they stood up and did this standard!
They joined hands with the Freshwater fisheries research institute of Jiangsu Province to jointly formulate the "Yangtze River Delta Cloud Spelling Hairy Crab Industry Standard", optimize the breeding model, and improve the e-commerce sales standards for hairy crabs.
Through standardization, Pinduoduo helps crab farmers save breeding costs on the one hand, and regulates merchants on the other hand, cracking down on shoddy charging, crab rope water injection, false publicity and other industry chaos.
For the first time in the industry, the Yunpin Festival will launch the concept of hairy crab "foot and foot two": after the merchant promises to be full of two feet, it will display the two labels on the title page and the detail page. After receiving the goods, consumers can weigh the crabs after removing the rope, and the loss is higher than the industry standard (the water loss rate is more than 7%), and the platform will pay compensation.
On the Pinduoduo platform, everything becomes more transparent!
Allowing hairy crabs to enter more people's tables is a complex economic account. Can make complex things simple and efficient, I have to say that this is because the small hairy crab is born in the economically developed Yangtze River Delta parcel area!
During the epidemic period, the free mail area has been praised for taking the lead in economic recovery! After all, the development trend of the Yangtze River Economic Belt is of great importance to the future of China's economy. The Yangtze River Delta is placed high hopes by the outside world.
The Yangtze River Delta has also proved that it has not disappointed the outside world!
After China's economy returned to normal, the Yangtze River Delta region, as one of the regions with the most active economic development, the highest degree of openness and the strongest innovation ability in China, took the lead in exploring economic integration in the economic cycle.
The economy wants to be integrated, and the integration of agriculture must go first.
Agriculture is the foundation, and the high-quality development of agriculture is an important guarantee for accelerating the integration and high-quality development of the Yangtze River Delta.
Therefore, in this exploration of economic integration, hairy crabs, as the most distinctive agricultural products in the Yangtze River Delta, have been given special significance.
One city and three provinces linked, using the Pinduoduo e-commerce platform. Taking the lead in completing the linkage in the main production areas of hairy crabs is in line with the idea of integration in the Yangtze River Delta and is also conducive to the high-quality development of the hairy crab industry.
Agriculture is still a background color that Cannot be ignored in China.
Many years ago, Mr. Fei Xiaotong said in his book "Native China" that understanding the concept of local society can help us understand the specific Chinese society. Today, it remains so.
Agriculture is also the background color of Pinduoduo.
Since its inception, Pinduoduo has always maintained the background color of "mud on the legs and soil on the feet": the predecessor of Pinduoduo is to start from the fruit spelling list, which has achieved today's Pinduoduo.
In 2019, the turnover of Pinduoduo's agricultural (by-product) products was 136.4 billion yuan, and the number of active buyers of agricultural (by-product) products reached 240 million, becoming the largest agricultural goods uplink platform in China.
Land and agriculture are the genes of Pinduoduo, from anti-epidemic live broadcasting, tens of billions of subsidies, duoduo orchards, duoduo farms, spring ploughing festivals, harvest festivals to cloud festivals, from its inception to the present, Pinduoduo has been constantly practicing the concept of doing a good job in agricultural products.
In the vision of Pinduoduo, hairy crabs are based in the Yangtze River Delta, but the future development of this industry should be farther away.
Where is the "far" going?
Pinduoduo believes that at present, the consumer group of hairy crab is relatively concentrated, mainly concentrated in the Yangtze River Delta, Beijing, Hunan, Hubei, Chongqing and other places, and there are more consumers in the country who have not formed consumption habits.
In the past 5 years, Pinduoduo has taken advantage of the scale and borderlessness of the Internet to successfully drive a number of niche fruits to develop into large industries. In the future, hairy crabs will be farther away.
Pinduoduo is coming, hairy crabs are free, there are no borders.