Shenzhen, November 5, 2021 / PRNewswire/ -- On the evening of November 1, 2021, the closing ceremony of the Shenzhen Fashion Week 2022 Spring/Summer Series and the Awarding Ceremony of the Bay Area Fashion Awards were held at the Hui Xinrui Art Museum in Dalang Fashion Town, Longhua District, Lin Jie, Secretary of the Party Group and Chairman of the Shenzhen Municipal Committee of the Chinese People's Political Consultative Conference, Pei Lei, Deputy Director of the Standing Committee of the Municipal People's Congress and Member of the Party Group, Zhang Hua, Vice Mayor of the Municipal Government, Wu Yihuan, Vice Chairman of the Municipal Committee of the Chinese People's Political Consultative Conference, He Zhimei, Member of the Party Group and Deputy Director of the Shenzhen Municipal Bureau of Industry and Information Technology, and leaders of relevant municipal units. Wang Wei, Secretary of longhua district party committee, Lei Weihua, deputy secretary of longhua district party committee and mayor of Longhua district, Xiong Peijin, chairman of the district CPPCC committee, and leaders of relevant districts, representatives of innovative and entrepreneurial figures and advanced model figures for the 40th anniversary of the establishment of the Shenzhen Special Economic Zone, important guests in the fashion industry, representatives of major fashion brands, media and designers attended the event.
Shenzhen since the first time held Shenzhen Fashion Week in 2015, after seven years of construction, has become one of the three major domestic fashion weeks, and entered the international fashion week sequence to build Shenzhen Fashion Week into a fashion business card with global influence, this fashion week is fully upgraded, the three venues are fully equipped, highlighting "technology + fashion", truly empowering experiential consumption with science and technology, stimulating the pursuit of a better life with cross-border creativity, and immersively creating a city-level fashion event with the participation of the whole people and the deep integration of "technology + fashion".
As the main show, Happy Coast has held more than 80 fashion shows of well-known designer brands at home and abroad for 8 consecutive days in this Shenzhen Fashion Week, including Gelisi, Twelve Baskets, Jixiang Zhai and other well-known designer brands at home and abroad, pioneering to create a fashion feast fashion show combining "three major technologies" and shows, most of them are from all over the country, science and technology, light luxury, simple style, pastoral style, national tide style, minimalist style, street style and other styles of fashion shows emerge in an endless stream, or overtime interpretation, light and shadow interlaced boundless illusion, flowing modern poetry or meet the beach party , singing about the summer free time or retro innovation horizon, evoking the color trend or black and white, establishing the aesthetic of selflessness or a different kind of urban elegance, blooming elegant flowers or traveling through the time dimension, looking for European and American retro styles... The catwalk breaks through the traditional barriers, breaks into the fashion world as an innovator, listens to the echoes of fashion and classics, and reinterprets the inspiration of modern clothing, which may appear under the traffic lights of traffic, or the Galaxy Beach on the way may be hidden in the sci-fi cold future city, or the Su-style garden with small bridges and flowing water.
<b>About runway design:</b>
Audwan fully participated in the design and production of the main runway of the Happy Coast, recreating the vibrant Coconut Grove Beach in the design, and from the moment you stepped into the venue, you can feel the energy of light and shadow from the entrance to the show building, all running through the science fiction color.
Minimalist lines, coupled with graphic cuts, restructure the structure to create a dreamy light, bringing the audience a highly technological and romantic strolling experience.
In addition, the show has created the world's first real-time confirmation system of image AI and machine vision and the digital live broadcast of yuncao based on 360 ° free perspective shooting, which truly empowers technology and fashion, and is placed in the venue as if it comes to the embrace of the light and shadow of cosmic technology, which greatly enhances the visual feeling and immersive interactive experience of the audience on the show.
From the Happy Coast to Huaqiang North Commercial Block, from huaqiang North Commercial Block to Dalang Fashion Town, the strong beating economic pulse and fashion melody make everyone feel the unique charm emitted by the vibrant Shenzhen Shenzhen citizens in the three major venues to watch the show, watch the exhibition, shop, play, shop, shop, taste the fashion charm from the wonderful fashion show, talk about fashion topics, immerse themselves in the cool science and technology scene, and bring everyone a particularly extreme visual experience from a variety of exhibitions. In the shopping mall and the new fashion products that are constantly updated and iterated, the prosperity and development of Shenzhen's fashion industry are felt.
Shenzhen Fashion Week 2022 Spring/Summer series of activities successfully concluded, Audwang is very honored to successfully join hands with Shenzhen Fashion Week once again to show the Shenzhen Guangdong-Hong Kong-Macao Greater Bay Area to further openness, inclusiveness and vitality to the world, polish the fashion business card of the Greater Bay Area, and build a creative capital with global influence, innovation and entrepreneurship.
Media Contact: Emilie Dong, 021-33531268,