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When it comes to Hengli Town, the first thing that comes to mind is the famous Hengli Cattle Market at home and abroad. On the morning of January 19, Hengli Town's first original intangible cultural heritage public welfare micro-film "Hui Mo" premiered at Hengli Daoxiang Zhong Ying International Cinema. This micro-film, through a warm family story, shows the traditional culture and beautiful town style of Xiangniu in Hengli Town, carries forward the "Spirit of Three Cows", and further publicizes the urban spirit of "Small City Great Love" in Hengli.
Heart-warming story: Young people return to the inheritance to become cattle brokers
The micro-film "Hui Moo" is planned and filmed by the Youth League Committee of Hengli Town, and the original script, the story is rooted in the local area, this micro-film mainly tells the inheritance of young people's traditional cattle skills and century-old cattle market integrity culture.
Ye Weijie is a high school student in Hengli, and his father Ye Tian is an old master of Hengli Cattle And has trained the skills of Xiangniu. As he grew older, he was bent on letting Ajay's son inherit his father's business. Helplessly, when Ajie filled out the university volunteer, he filled out the network engineering, and Ye Tian tore Ajie's admission letter in a huff. Yin Yi works in the government and wants to find Ye Tian to understand the content of cattle culture, and learns about the contradiction between father and son. In the process, Yin Yi skillfully untied the knot between father and son for many years. Ye Weijie achieved good results in the big city, and also understood his father's thoughts, and finally returned to his hometown to build a cattle cultural undertaking with his father.
"Back To Moo" is a young person's creation, which is a brave exploration and attempt by young people to use the visual art method of micro-film to show the local characteristic culture. The film invited Lin Jianxun, a well-known director in Dongguan, as a director, although it belongs to the micro-film, the production and shooting of the film is all the participation of the production staff of the professional film group. A total of 60 people in the group were filmed locally in Hengli for four days. The crew invited professional actors, including Beijing actor Zhang He, chen Liling, the heroine of many online movies, and Zheng Xiaomao, an old drama bone. And attracted dozens of Hengli Town university students to participate in it, as a set staff. In addition, Mr. Zhang Yangjin, the "good man of China", the "cattle broker" of Hengli Town, made guidance for xiangniu. The theme song "With You Around" is also the original theme song of Dongguan, with a light, warm and full of positive energy.
Through specific scenes, jumping timelines, and simple dialogue, the micro-film interprets the affection between father and son and the love between male and female friends, and places the inheritance of young people's art of Xiangniu and the century-old cattle market integrity culture in the context of the great development of industrial innovation in Hengli's hometown in the new era, so that new and old things and concepts collide with each other, blend with each other, and show the image of great love, integrity and friendliness in Hengli Small Town.
Niu hui town: a friendly town full of temperature
Dongguan Hengli Cattle Market originated in the late Ming and early Qing Dynasties, together with the southwest of Sanshui, Heshan Shaping and called Guangdong "Three Major Cattle Markets", with a history of nearly 400 years, is to witness the history of Hengli trade prosperity of the "living fossil". In 2007, Hengli Cattle Market was rated as "the first batch of intangible cultural heritage in Dongguan." ”
Hengli is a friendly town full of temperature. In recent years, Hengli combined with local realities, focused on strengthening the construction of spiritual civilization, cast the "soul" for the town, successfully created "a hundred years of cattle market", "small city big love" and other characteristic brands, emerged all kinds of moral models 38 people, the society produced a "good man effect", the town gradually formed a strong social atmosphere of learning moral models and striving to be a good person around. At the same time, we will actively promote the collaborative innovation of social governance, extensively contact loving businesses and enthusiastic people, link public welfare resources for the masses in need, and strive to explore the social governance pattern of co-construction, co-governance and sharing.
In addition to setting benchmarks and grasping governance, many volunteers are also the backbone of Hengli's "small city love". With the strong support of the Party Committee of Hengli Town and Dongguan Zhilian, the team of Hengli volunteers has continued to grow, and their figures are active in major stages and public welfare occasions, with a strong atmosphere, and in recent years, they have won many awards. In particular, the "Children's Walk Growth Road" care for migrant children project won the gold medal of the Fourth National Volunteer Competition, which is the only gold award in Dongguan this year, and it is also the most vivid embodiment and the brightest answer sheet reflecting the "small city love" in Hengli.
At present, the whole town of Hengli vigorously carries forward the spirit of "three cows", and with a posture of not being left behind and forging ahead, we are making every effort to build a vibrant ecological civilization town in the Bay Area. At this time node, the Youth League Committee of Hengli Town organized the filming of this micro-film, which was timely and integrated into the center, especially with the vision of young people, vividly showing the long history of cattle markets in Hengli Town, the unique culture of integrity, and the characteristic humanistic customs of the town. The film not only reflects the preciousness of family affection and the thickness of nostalgia, but also conveys a core message - the connotation of Niuxu culture, that is, the integrity spirit of Hengli people, which precisely needs to be inherited and must be passed on from generation to generation.
[Reporter] Chen Xiangguo
【Author】 Chen Xiangguo
【Source】 Southern Press Media Group South + client