Who isn't start it underground?
At nine o'clock last night, 8 Miles Underground issued a notice that the event was renamed 8 Miles and the word "underground" was removed.
Of course, the underground 8 miles are not willing to change the name, the name change is a helpless move, in order to continue the race, had to compromise.
From the end of last year to the present, the encounter of 8 miles underground can be described as a series of twists and turns.
In December last year, the Beijing station was postponed.
This was followed by the extension of Hohhot Station.
Ye Nan then announced that all the remaining cities were postponed.
Last Christmas, 8 Miles Underground issued a notice of the end of the first half of the season, "Sorry to inform all brothers and sisters, 8 Miles 2018-2019 season, including the finals, all other competitions, all postponed until after the Spring Festival of 2019." After 2 weeks of sleepless efforts, we were able to change 'cancel' to 'postpone'. God knows what we went through for the change of these 2 words, but the result was not bad. Because of the stakes, we will not dare to announce this news until the dust settles. ”
On March 4, 8 Miles Underground announced the start of the second half, chengdu and chongqing in the first two cities of the second half.
On March 15, Chengdu Station was cancelled a few hours before it started.
The reason is still the four words we are familiar with, "force majeure".
Not only that, but the Chongqing station, which was scheduled to be held on March 17, was also cancelled.
On March 18, 8 Miles Underground issued an announcement that the whole line was stopped, and in front of the camera, the principal Ye Nan explained the reason for the suspension of the whole line, "The freestyle battle itself does not meet the approval of the current national cultural review of the performance content, and some of the freestyle content will have some negative impact on young people." ”
On July 1, 8 miles underground po out photos of the meeting discussion, indicating that it would re-emerge from the lake.
On July 3, 8 Miles Underground revealed a PPT, and the picture showed that the 2019-2020 season was about to start.
If you can continue to run the game, you must have compromised a lot with the relevant departments, and the first step of compromise is to change the name and remove the "underground".
Why remove "underground"? This is not difficult to understand, in the eyes of some people, the underground is equivalent to anger, dirty words, vulgarity, unguarded and a series of negative words, in the battle game, because it is freestyle, because of the need to attack the opponent, these words are particularly obvious, resulting in many people's first impression of battle is "export into dirty". Some people think that with the growing influence of rap in recent years, the "dirty" of the battle is time to cure, but will it be overcorrected?
When the 8 miles underground were stopped by the whole line, Yang and Su sent a Weibo to say: "Good or bad, should not be dirty, dirty or not, should have let everyone decide together, naturally eliminated." The gratuitous control of everything is essentially an insult to the intelligence, ability, and value orientation of the common people. Always let people who don't understand supervise people who understand, and non-professional people control professional people. The result is, exactly, you mean it, but it's not tall, it's not strong. ”
Of course, "underground" is not only "dirty", these two words also mean the bottom, struggle, truth, positive, representing the most original power. What happened to the "underground"? Unseemly? Which rapper isn't start it underground? Who started out as rap star? Who isn't "rooting down and growing upwards"?
The underground exists relative to the mainstream, and there is also a complete system, with its own performance venues, such as livehouse, its own media, such as Weibo, WeChat's self-media, its own distribution channels, such as NetEase Cloud, with its own audience, such as you. The mainstream system is stadium concerts, television, there are specialized distribution companies (underground is usually independent distribution), a wider audience and even household names. So underground just means niche, not unseen. Moreover, the underground and niche may only be temporary, and the possibility of becoming mainstream in the future is not ruled out.
In the past two years, rap in China due to the rapid development of variety shows, the influence is getting bigger and bigger, a small number of rappers rushed out of the ground, touched the edge of the mainstream, coupled with the rap audience is young, there is no lack of minors, which led to rap in China is restricted, battle competition suspension, song removal, performance cancellation... Some rappers who have gone mainstream have also been forced to draw a clear line with the underground, such as a rapper participating in an idol variety show, which I wrote, and people on his team saw it and asked me not to spread the video of him participating in the battle competition. The rap world seems to be facing a trend of "de-undergrounding", and the word underground has made rappers proud, because they were born there, grew up there, and now, underground is really unseemly? Do you want to avoid this word as much as possible?
8 Miles Underground 2017 National Champion Pop shines in "China New Rap", and more pops are needed to make people change their minds about underground rap. The next 8 miles underground are bound to limit swear words and make battle MCs "pop", which is also a good trend. Wishing 8 Miles Underground, oh no, the 8 Miles 2019-2020 season well and a complete success.