I believe that no matter how much you don't care about international politics, you will know about the British referendum to leave the European Union.
I believe that many people heard that people at that time were rushed to the Internet after the voting results were announced, what is Brexit?
At this moment when the dust should have settled and the body was still being dissected.
Brexit: The Battle for The Unreasonable look at how a country came to this point and the biggest drivers behind it, and it's definitely not just the British who are affected by this phenomenon.
Benedict Cumberbatch, who plays the main character Dominique Cummings, has been out of politics for a long time, but at the time was asked to return to dominate the Brexit propaganda team.
What is his advantage over the many experts and big-name politicians who remain in the EU?
Data, data is power!
They hired aggregateiq, an online data company, to deliver social media ads with precision.
According to each person's usage habits and preferences, it is called "precise behavior locking" tailor-made advertising.
Tea lovers receive advertisements that "the EU wants to murder tea";
Animal lovers will receive thumbnails of Spanish bullfighting with ads that read "Stop cruelty to animals";
Those who are called "racist" will receive "Turkey has a population of 76 million, is it a good idea to let them join the European Union?" "Such advertisements;
Not only that, but Aggregateiq is also rumored to have identified 3 million people who never vote, never cared about politics, and didn't have any system population at all, so that they received ads
The film's presentation itself is not special, the director directed an episode of Sherlock, and indeed a similar editing method can be seen in some places.
The protagonist is caught up in his own contemplation, and the audience is dazzled to try to keep up with the bridge.
The use of classical music can sometimes be said to be exaggerated or even excessively self-conscious.
In terms of the narrative and technology of a film, there is nothing particularly worth talking about in this film.
But what's interesting is what it's about—
How did a country get to this point?
The first, and perhaps most important, strategy adopted by the protagonists in the film is "murdering conventional wisdom."
The wisdom of reasoning to persuade, to discuss with reason, to try to understand other points of view no longer exists.
Modern politics, or any modern discussion, no, it should be said that the two sides of the modern party scold each other.
Isn't that what it is?
Everything is noise, the loudest, the person with the most layout can win.
The reason why the British people made this sunny and thunderous decision, the strong contrast in the film, is that the Remaining European side said to "appeal to reason" when discussing the strategy.
Convince voters with facts, predictions, and numbers.
But the Brexiteers are the complete opposite, "appealing to emotions".
Take advantage of people's hopes, dreams, fears.
Of course, there is nothing inherently wrong with emotion, and the film does not clearly criticize either side.
One of the scenes that impressed me the most was after the tickets were issued, and the Brexiteers celebrated.
But at the same time, it also cuts to the bleak picture of the European side:
Without a word, the cleaner came to collect the champagne glasses that had not yet been used.
In the film, the reactions of both sides are exaggerated, with slow motion and close-ups of faces, coupled with classical music remixed by electronic music, which is almost out of touch with reality.
It's as if not allowing the audience to project their sympathy or resentment onto either side.
In this unreasonable war, no one is a tragic hero, and no one is a grinning villain.
Dominique Cummings simply exploits the emotions and experiences that humans have accumulated over decades and centuries.
A pivotal moment in the film is when he comes up with an endpoint where the slogan is not strong enough:
“take control”改成“take back control”
("Seize control" changed to "Regain control")
It's like declaring that we're not just going to be in control of our lives.
Rather, it is to control the life that is taken away by others and belongs to us in the first place!
Nostalgia is human nature, and we have always been attracted to familiar things.
That's why Hollywood keeps remaking movies, producing sequels, and applying the same formula to other movies, but audiences are still happy to watch without complaint.
And when this sense of familiarity disappears, it is the source of anger and confusion.
Perhaps the most poignant scene in the film is when the Remaining Europeans are looking for people to test their messages.
Inevitably, these people with very different political tendencies quarreled.
One of the women, who was skeptical about immigration and the EU's policies, said angrily:
"Now when we bring up our own views, we can only be scolded, and we can only be told to shut up."
That's the point, because the world that many people are familiar with is gone, but when they want to speak up, they are only silenced and laughed at by others.
And when a person who can speak for them appears, no matter how ridiculous that person is, he is naturally seen as a hero.
For me, the biggest realization came not from the film itself, but from a behind-the-scenes detail:
Written by the wife of Dominique Cummings in the real world.
It tells the story of Benedict Cumberbatch's visit to study the role.
She describes how Benedict Cumberbatch gradually transformed into her husband over a dinner.
It's like looking in a mirror.
Benedict Cumberbatch chatted with Dominic Cummings late into the night, actively trying to understand his point of view.
What is the point of this story?
Some may not know that Benedict Cumberbatch was a high-profile supporter of Remain in the EU at the time of the referendum!
He is willing to play a person whose views are very different from his, not to demonize him, but to really try to understand the other person's point of view.
Maybe what he wants to tell us is that "discussion" is the truth of everything, not pointing at people and shouting.
After all, when you point one finger at someone else, you have three others pointing at yourself.
The image comes from the Internet