Inge Thulin, executive chairman of 3m's board of directors, often puts this phrase on his lips, "If you want to be a global growth company, you have to succeed in two markets, one is the United States and the other is China." ”
Achieving this goal set by Turing is the task of Stephen Shafer, who became president of 3m Greater China two years ago. In 3M's business map, China has long become the world's second largest market after the United States. Last year, 3m's sales in China reached $3.25 billion (about 22.4 billion yuan).
Xie Siming said that the importance of the Chinese market is not only limited to the present, but also lies in the future development potential, the upcoming import expo, will become a new platform for 3m to expand its influence in China. The Fortune Global 500 company booked more than 300 square meters of booths, and its five business units, including consumer goods, electronics and energy, and medical care, will all participate in the exhibition.
3m set the theme of the booth as "3m technology makes life healthier and safer". Xie Siming noted that over the years, whether in the industrial field or the civilian market, Chinese customers are paying more and more attention to health and safety, which is also the company's original intention to determine the theme of this exhibition.
At the Import Expo, 3m will release a new children's particulate matter protective mask for the first time in the world, which has made a new design for the face shape and breathing mode of children aged 7-12 years old, and improves the comfort of wearing while ensuring that the filtration efficiency reaches more than 95%. Another key product that also pays attention to air quality issues is a new intelligent car air purifier developed by 3m, which will make its domestic debut during the exhibition.
Previously, 3m has established an air quality laboratory in China. Products similar to protective masks for children's particulate matter rely on the development of local technicians and also draw on their technical resources on a global scale. Xie Siming said that as a technology company that emphasizes innovation, 3m not only exports products that can be sold directly to China, but also imports technology and ideas to meet the needs of the domestic market.
In the 116-year history of 3m to the present, nearly 70,000 products have been developed, so it has been named "Department Store in the Industrial Field".
Xie Siming said that in the Chinese market, 3m not only develops and manufactures products locally, but also imports a considerable proportion of products, including finished products, semi-finished products and raw materials. In his opinion, this is the reason why 3m values trade liberalization, which can bring global technologies and products to customers around the world, and also become the basis for multinational companies to operate and develop.
Xie Siming said that as early as more than a year ago, he had heard all kinds of news about the import expo. As a company with a 34-year history of operation in China, 3m naturally does not want to miss this grand event that can help it expand its market.
In July this year, 3m has completed the intention to sign a contract with the organizer of the import expo, expressing its willingness to continue to participate in the second exhibition.