On November 21, Rebate.com held the "New Force of Brand Marketing - Rebate Network Strategic Upgrade Conference" in Beijing, officially releasing the new positioning, new services and new marketing empowerment system of Rebate Network. This is the first time since the establishment of the rebate network to release strategic upgrades, from the e-commerce, technology, marketing and other fields of industry celebrities and media reporters gathered together to discuss industry trends, marketing solutions, commercialization and other topics, to witness the rebate network in the Internet "stock era" panoramic empowerment of partners, support the content ecology, to create a "product and effect" win-win ecology determination and strength.
Ge Yongchang, founder and CEO of Rebate.com, Zhu Min, co-founder and coo of Rebate.com, Zheng Xiaodong, CEO of Leo Digital, Wei Feng, vice president of iResearch Consulting, Liu Xu, co-founder and cmo of Miwei Media, and Tan Jiawei, general manager of national sales of Rebate.com, attended the press conference, and Yu Luying served as the host.
30 million online shopping experts gathered, and the rebate network invested 200 million yuan to support the original content ecology
As a leading online shopping guide platform in China, Rebate.com has cooperated with more than 2,500 malls & platforms and more than 50,000 brand merchants around the world to provide consumers with 360° panoramic consumption services, covering shopping, travel, local life, travel and many other consumption scenarios. At present, the rebate network has precipitated more than 30 million of the most consumer-driven online shopping masters, and has become the preferred entrance to consumers' consumption decisions.
At the press conference of rebate network, Ge Yongchang, founder and CEO of rebate network, shared the user portrait of rebate network with everyone: the user of rebate network has strong consumption ability, high willingness to consume, and is a group of online shopping masters who love life and enjoy shopping. They are happy to share their shopping experience, insist on buying beautifully, and are the online shopping opinion leaders of the people around them, "They are the 'can buyers' around us."
Since 2018, based on the strong platform data & service capabilities, rebate network has launched a comprehensive strategic upgrade from the three dimensions of scenario, marketing and service to optimize the "will buy" experience and enhance value. In the future, rebate network will continue to invest 200 million yuan to create an original support plan of "will buy heroes", encourage more users to produce in-depth high-quality content, activate interactive mechanisms, comprehensively connect the consumption paths of planting grass, long grass and pulling grass, and create content in the content ecology of rebate network to achieve value.
Panoramic marketing open orange vein intelligent marketing system, rebate network empowers partners to achieve natural win-win
At the press conference, Wei Feng, vice president of iResearch Consulting, made a keynote speech entitled "The Trend of Product-Effectiveness". Wei Feng believes that the interaction between advertisers and consumers strengthens the advertisers' understanding of consumer needs, the "product" and "effect" attributes of the media platform are gradually integrated, and the product-effect integration practice of "brand content occupying the user's mind and welfare concessions accelerating the user's decision-making process" of the rebate network is essentially "high-quality content promotes consumers to plant grass, preferential measures accelerate the process of pulling grass, and is completed on the unified platform, so that the value of product-effect integration is fully reflected." This view was also recognized by the guests such as Liu Xu, cmo of Miwei Media, and Zheng Xiaodong, CEO of Leo Digital, in the subsequent roundtable forum.
Regarding the practice of the strategic upgrading of the rebate network, Zhu Min, co-founder and coo of the rebate network, shared with everyone at the meeting. In the first half of the rebate network, through efficient operation, it created value for users to the extreme, precipitated more than 30 million high-value users (online shopping masters), and more than 50,000 cooperative merchants, creating a service platform covering all consumption scenarios of users. As the Internet enters the stock era, the cost of traffic becomes more and more expensive, and the rebate network begins the journey of the second half.
In the second half, based on the content ecology & intelligent marketing system of rebate network, rebate network will fully open the previous user and data accumulation, empower partners to gain more comprehensive and in-depth insight into user behavior and potential needs, and work with partners to dig deep into user value and carry out panoramic marketing from user planting grass (mental occupation), long grass (cognitive guidance) to pulling grass (consumption decision-making), digging deep into user value, carrying out panoramic marketing, and realizing word-of-mouth co-construction, interest empathy, and brand resonance.
At the press conference, rebate network officially opened the orange pulse intelligent marketing system, based on the full-dimensional orange pulse data warehouse, the industry's leading orange pulse data engine, fully empower marketing, in the content recommendation, search guidance, creative suggestions, crowd insights, advertising and other fields of full empowerment marketing, truly assist partners to achieve product and effect integration, natural win-win.
Tan Jiawei, general manager of the national sales of rebate network, also shared with everyone the marketing action and planning of rebate network, and hoped to help the cooperation progress through four dimensions of brand promotion, word-of-mouth communication, interactive communication and sales conversion.
The debut of the mascot "Rice Boy" helps users buy beautifully, and the rebate network works with partners to win beautiful
At this press conference, based on the votes inside and outside the station and on-site, rebate network elected a new mascot of rebate network - rice boy. This little pig that integrates saving money, wisdom, fun and intimacy will uphold the brand concept of rebate network on the platform and channel of rebate network, realize multiple interactions with users, customers and brands, help users buy beautifully, and help partners win beautiful.
From the leading online shopping guide platform in China to the gathering place of 30 million online shopping experts, it has created the preferred consumption decision-making entrance. This strategic upgrade and marketing empowerment is a beneficial and enterprising step in the "stock game era". In the future, Rebate Network will be committed to establishing efficient links for users, partners and brands, continuing to open up capabilities, sharing advantages, unremitting innovation, and working with partners to build a benign marketing ecological mechanism.