Source: World Wide Web
【Global Network Fashion Comprehensive Report】Spring is harmonious, occasionally there is a slight chill; may it always accompany the king, the same to the green mountains. On March 24th, the original designer brand Yishan Ji debuted at China International Fashion Week and dhub, and this season uses the earth as the source of inspiration to interpret the aesthetic sentiment of oriental clothing that is "natural, comfortable, simple and quiet".
Clothing is not only for the body, but also for spiritual support. It is also like the solidity under the majestic mountains; it is also like the indisputable after the waves of the water; it is also like the vitality of a grass and a tree, winter to spring. The spirit transcends the ten thousand worlds. Timeless. Based on the oriental aesthetic sentiment of "the unity of nature and man", Yishan Ji is committed to seeking the harmonious coexistence of man and nature, and creating a comfortable and gentle fashion style to provide a textured and warm dressing experience for contemporary life.
Brand story, heaven and earth mountains and rivers
Yishan Ji was born in Beijing at the turn of winter and spring 2019, and is willing to share and spread the aesthetics of the Chinese spirit and the things of life with warmth to the people in the same way. While refining the lattice, we strive to be able to communicate with heaven and earth due to the flow of the four hours, and make excellent and comfortable clothes with clean and natural materials. The older it gets with time, the longer it gets. Mountains, mountains, heaven and earth are with me.
Brand founder and designer Guo Zeying graduated from the Central Academy of Fine Arts, graduated from the Marangoni Design Institute in Milan, Italy, worked in Guangzhou Exception Clothing Co., Ltd., and won the 11th "China Fashion Design Newcomer Award". She regards Yishan Ji as a carrier to convey the reverence for nature and respect for life, draw nutrients from the spirit of traditional Chinese culture, and integrate the oriental aesthetic spirit of the unity of nature and man, the unity of knowledge and action, into the current life in an aesthetic way.
Derived from nature, perceive reality
The Yishan Collection Fall/Winter 2021 collection is inspired by the vast expanse of the earth. Guo Zeyan explained that the earth supports the hope and courage of survival, and the down-to-earth is the true portrayal of the heart. This season's Yishan episode is as always triggered by the reality of the world, using clothing as a medium to feel the temperature of life. For example, the deep gray and visible color of the soil are the inspiration for the design, while the warm wool, the skin-friendly cotton and linen, and the comfortable stretch knit construct the tactile reality. The brand's simple silhouette and exquisite workmanship are the testimony of a better life.
Guo Zeyan believes that only by being in harmony with nature can people get real life experience and inner peace. Therefore, Yishanji's products mostly use wool, cotton, linen and other natural fabrics and functional fabrics, so as to put comfortable and comfortable wearing feeling. Strive for simplicity in tailoring, not bound by trends. Ancient quality jinyan, avenue to jane. "Let clothes come from tradition, come alive in the present, and still be cherished tomorrow," she says.
The growth of Yishanji adheres to affection
Participating in China International Fashion Week for the first time, Guo Zeyan particularly valued the professionalism and openness of China International Fashion Week. She believes that China International Fashion Week is an accessible and open platform where designers and brands can speak out with their works. For example, the purpose of participating in the dhub exhibition is to use the popularity and influence of China International Fashion Week to further disseminate the brand concept and product characteristics, "hoping to let more people see Yishan Ji and feel the aesthetic and spiritual energy brought by Yishan Ji." At the same time, with the help of dhub's exhibition function, we will develop buyers and fashion resources and get more cooperation opportunities.
At present, Yishan Ji is mainly based on the sales channels of self-operated spaces, buyer stores and Taobao stores. As a nascent brand, Guo Zeyan said that the development of the brand is not too affected by the epidemic. In recent years, the national tide and national style have been sought after by young consumers, which is more likely to obtain the recognition and goodwill of consumers with aesthetics and precipitation for Yishanji, which focuses on Chinese aesthetics and oriental aesthetics.
"Our original intention is to be a brand with texture and temperature." Guo Zeyan's ideal is to use fashion as a medium to awaken people's perception of natural things, so as to explore the real inner world inwardly, and perceive the preciousness of life and the power of the spirit. While the brand grows naturally, let love give life to be true, and let the heart give things to love.