Author / A pen
Li Xueqin, very busy.
On November 1, the small fresh variety "Mao Xuewang" with Mao Buyi and Li Xueqin as resident guests was launched. She wrote down the original intention, opportunity and form of doing this variety show on Weibo, and she wrote at the end: "I hope that every Monday in the future, our new combination of 'two people and one dog' can bring you a little warmth." Hopefully, in this city, each of us can find our own kind of items. ”
A little further on, the original music program "Tomorrow's Creative Project", which is also her resident guest, has just ended. On the same day, one of her talk shows also contributed the highest level of hot search for this show. Q4 upcoming variety shows and "You and I are kings".
Entertainment sir inventory found that many variety shows this year have Li Xueqin figure, including "Fifty Kilometers peach blossom dock", "Listen to sister", "Happy Comedian" and so on. Interestingly, in these variety shows, most of them are cooperating with Tencent. The teacher can't help but want to ask: Li Xueqin, did you sign a new year frame with Tencent?
Why does Variety prefer Li Xueqin?
Regarding the fact that Li Xueqin will not refuse this matter, she has publicly expressed it in many interviews. She once posted a Weibo post about Zhang Daquan. "Zhang Daquan" refers to herself.
However, in an industry that pays attention to content popularity, cost business, etc., the premise of not refusing is that "others need you". Obviously, it is an indisputable fact that Li Xueqin has become the "fragrant food" of the current variety show. And what we want to explore more is: "Why does variety show prefer Li Xueqin?" ”
Entertainment sir throws this question to the people around him who love to watch variety shows, people who do variety shows, and artist teams. It almost did with our preset answer. One: there is an output. It is no secret that the internal entertainment education is generally not high, and the guests who have culture and output boundaries are simply a necessity for a program group.
Li Xueqin's output ability is summed up in one sentence: strong stability, occasionally an outbreak. For example, in "Tomorrow's Creation Plan", at first glance, Li Xueqin does not match this show that focuses on original music, and the program positions her as an "audience representative". Maybe not like Wang Yuan, Ma Wei, Wu Tiaoren, Deng Ziqi, etc., they export from the professional level of music such as melody and notes, but Li Xueqin can often give the most intuitive sense of listening, or the impact of the lyrics, or the candy. (Whisper, isn't that just a representative of the audience?) ）
Explosive, yes. She will use her own good form to do integration in the program, or "Tomorrow's Creation Plan", in the East Class collaborative song "Nanhu Spring Morning", Li Xueqin put away the familiar Northeast emphasis, sacrificed the most standard Mandarin she heard, and performed with her classmates on the stage. At the end of the show, he used his familiar talk show method to kick off the final night, setting off the atmosphere and heat to the highest.
Second, the safety factor is high. This year's collapse of the entertainment love beans, there is no most, only more, and one is more outrageous than the other. In the recruitment requirements of a new variety show, "no illegal crimes, no bad deeds" are directly hit in it. As early as Li Xueqin became famous through a video of Peking University shouting and participating in the "Talk Show Conference", the news about her past life and this life had already been pickpocketed on the Internet, which was considered to be non-positive news that she had committed suicide because of depression, which was still derived from her own self-statement in an interview.
Third, the heat is acceptable. In the past two years, the traffic and popularity accumulated by short videos and variety shows for Li Xueqin are not top-notch, but their influence is not small. How to say it? To take a phenomenon that a group of media were still talking about two days ago: Obviously Li Xueqin did not participate in the "Talk Show Conference" this year, but the video of her talk show can always be brushed on short video apps such as Douyin and Kuaishou, so that everyone is messy: Did Li Xueqin participate in the "Talk Show Conference" this year? She didn't seem to attend, but she did.
Fourth: high degree of cooperation. This is not an entertainment sir," but a conclusion that was privately inquired about from the staff of the program team. One of the original sentences is: "Li Xueqin and her team are basically the most efficient and cooperative among the artists and guests we cooperate with." "The credibility of this is still extremely high. Speaking of which, this year alone, because of her work, I also watched Li Xueqin's working status at the recording site of some programs, and the state she presented at the "Talk Show Conference" was like a retreat, using the most "sad" expression, saying those words that sounded very intimidating or cruel, but always hit a certain piece of the heart, contributing laughter and points of view. Regarding "mourning", Li Xueqin has a classic interpretation of funeral culture: "Mourning is a buffer for yourself, although everyone is very sad on the surface, but in fact they are quite strong." ”
Another point is that the entertainment sir insists that the premise of making people laugh or having an audience is not aggressive, and Li Xueqin is like this. As a public figure, she did not create body anxiety, and on her face, you can see the expression that a normal person should have: indifference, unhappiness, reluctance, happiness and other joys and sorrows, and is a real, three-dimensional, and vivid person. In a way, this is different from the image of the public before her for public figures in the fields of artists, stars, singers and so on.
In fact, as far as the current state of variety shows and internal entertainment is concerned, just being able to meet the first two is a "treasure" for Party A. As for whether Li Xueqin has signed a new year frame with Tencent, I don't know, but Tencent's preference for Li Xueqin is more obvious. Tencent has always liked to use its favorite guests, and it has been fixed for a long time. Li Xueqin is, and So is Mao Not easy.
Short video celebrity - variety show master - actor
Li Xueqin more identity unlocking...
Li Xueqin is not only busy with variety shows.
On October 25, the 12-episode romantic love drama "FangXin Ripples", directed by 500 producers, directed by Liu Ziwei, starring Qin Lan, Lan Yingying, zheng Hehuizi, Wang Ziyi specially starring, and Li Xueqin specially starred, released a concept trailer, and the leading actors introduced the "horse catching love" story of three urban women in the form of character confessions.
On October 15, the movie "Getaway", adapted from Ban Yu's novel of the same name, also officially released the first concept trailer. In the trailer, Li Xueqin said while lying on a chair to get a tattoo: "I really, I really, I tattoo a dog, I don't tattoo these men." Then, he asked himself, "Is there no love in my life?" And Li Xueqin herself also wrote in the forward that she, like the character Tan Na played in the movie, has never been a lucky person of feelings. There are also many fans in the comments section who are looking forward to the debut of the Xueqin film.
Last year, Li Xueqin also sang the theme song "Respect You" for the movie "Calm Wind and Waves" (starring Zhang Yu and Song Jia). At that time, the topic #Li Xueqin's first voice for the movie also rushed to the hot search, and the boss Lao Xie, who was active in her paragraph, also quipped in the comment area: "I can give you a music studio." ”
Li Xueqin's association with music has actually existed for a long time. According to the interview with "People", Li Xueqin wrote a poem "Fish Rice" to her classmates during her school days. "The older you get, the more the swing becomes more and more blurry, I can't remember, when after the greeting, I can't say a word, and after many years, the fishing song story is blown away by the wind." This song later became a classic among Peking University campus singers. Perhaps, a joke by Lao Xie at that time will become a reality in the near future.
In Li Xueqin's latest issue (in fact, the second issue) "Xueqin Yi'er", she revealed that she will be filming in the crew for the next three or four months. The identity of actor Li Xueqin seems to be unlocked successfully, at least in the industry, as for the audience to buy or not? Waiting for "Getaway" and "Heartbeat".
To some extent, Li Xueqin's popularity is inevitable by chance. As we all know, she became popular because of short videos. From 2018 to the beginning of 2019, Li Xueqin has received attention for recording videos to chase stars Guo Allen, Yang Ming, and Li Yanhong, and received their own replies on the Internet, and one of the videos rose by about 2 million fans. Later, in her video, a style of mourning and funny and sometimes a little crying was formed. "Hello everyone, I am Li Xueqin", a very simple opening statement, has become one of the highlights of Li Xueqin's short video. At present, Li Xueqin's fans on Douyin are 1017.8w, and the cumulative number of likes is 8608.8w.
Last year, participating in the "Talk Show Conference" was an important turning point for Li Xueqin to become an artist (variety artist). On the stage of the talk show, she continued the style of mourning in short videos, sincerely and truthfully saying what may often happen to the general public. But it is precisely this unique form combined with her unique expression logic that makes Li Xueqin stand out in the "Talk Show Conference", of course, the CP stem of the "Snow Country Train" accelerates Li Xueqin's out of the circle.
By the way, in fact, as early as Li Xueqin's stage of working with short videos as the core work, entrepreneurs are also her identity. At that time, the company had a plan to make a self-made 20- or 30-minute mini chat program, and I thought that the birth of "Mao Xuewang" also had this factor.
From short video celebrities and entrepreneurs to variety show masters to actors, Li Xueqin has unlocked a new identity all the way. Hitting a wall is not nothing. Filming "Men's Clothing" has caused many negative questions, in the show, Li Xueqin and Mao are not easy to talk about this matter, at first they wanted to try, but the result was obviously not good. In the view of yu sir, this is actually the beginning of the problem that Li Xueqin will face after becoming popular and unlocking a new identity. Next, such as: too many variety shows have Li Xueqin, is the audience tired of watching? How long can Li Xueqin's output ability last? As an actor, can Li Xueqin really do it? The questions and other questions will be reflected on Li Xueqin one by one, and the answer can only be given by herself. Constantly trying and unlocking new identities may be the process of her and her team's search for answers.
The road to fame is not easy, and it is even more difficult to stick to it. Fortunately, only the traffic wheel will no longer become a means of capital, the entertainment industry will return to the era of all works to speak, and truly talented and powerful people have more luminous possibilities after seizing the opportunity. As Li Xueqin said: "As long as you sit on the table, the dish will be transferred to you sooner or later." ”