On July 20th, the martial arts-themed online movie "The Rise of the Deadly Sword" held a premiere press conference in Beijing, which was directed by Zhang Meng, a new generation of Chinese directors, invested and produced by Beijing Kangaroo Tribe Film Co., Ltd., developed and produced by Tianjin Broken Wave Film and Television Media Co., Ltd., and co-produced by Holgus Dream Boundless Film and Television Culture Co., Ltd. This premiere is also the seventh phase of Penguin Film and Television Dream Creation.
At the premiere, the main creative team announced that the film will be launched exclusively on Tencent Video on July 24, and the next part of "Blood of the Deadly Sword" will reveal the mystery on July 27.
The ultimate poster for the film's "The Rise of the Deadly Sword"
"The Rise of the Deadly Sword" takes the death of eight masters one after another in their own unique martial arts as the starting point, gradually uncovering the secrets of the jianghu that have been sleeping for twenty years, and Duan Xiaofeng, the catcher of the six doors of the Beijing Division, is involved in this case, starting a far-reaching journey to solve the case.
The film creatively integrates the current popular commercial elements such as large special effects, suspense, action and traditional martial arts culture to create a martial arts movie with a strong dimensional style of cool and interesting, flesh and blood; in terms of production, the main creative team strives for excellence, not only strictly restoring the props and scenes with reference to historical materials, but also the presentation of the light and shadow world is completely cinema-level texture.
The combination of big special effects and martial arts has become the biggest highlight of this film, and the unique martial arts of the "eight masters" in the film are all produced using special effects, which not only meet the viewing needs of young online video users, but also create a refreshing Chinese martial arts superhero world.
Before the premiere of the film, the creative team interacted with the audience. The creators who came to the scene shared unforgettable moments during the filming process, collectively joking about the directors who did not show up, and the atmosphere was relaxed and warm.
The director of the film, Zhang Meng, was too busy shooting the web drama "The Great Lord" to attend, and specially recorded the vcr to express the regret of missing the premiere, the gratitude to the main creative team and the blessing of the film. The director said that the "Death Sword" series of movies is the result of the team's joint efforts, is a painstaking work that has always been polished as a movie, and hopes that the audience and friends can see a richer, more interesting and more different jianghu.
Zhang Meng, director of the "Sword of Death" series of movies
After the end of the movie, the organizers collected the viewing experience of the guests present, and the audience agreed that the film was "not like a big net, but more like a movie played in the theater". Everyone was fascinated by the jianghu world in the film and was extremely interested in how the next part of the film, "The Blood of the Deadly Sword", would show this story of revenge and growth.
In 2018, when the online market is changing rapidly, "The Rise of the Deadly Sword" is an "unconventional" film produced in accordance with the level of cinema films based on the principle of "small feelings, positive energy, and big feelings", in the process of film production and release, the producer, producer and platform side work closely together, and try to break through the existing level in the production, aesthetic and market.
As Xu Min, the film producer and CEO of Kangaroo Tribe Pictures, said, Kangaroo Tribe Pictures, as a "future-oriented" content label, realized more than a year ago that the online film market is expanding rapidly, and the aesthetic upgrading trend of online audiences is obvious, so it will choose "Deadly Sword" to focus on production quality and content innovation. "In 2018, the three major video websites have successively appeared online movies with more than 45 million yuan in sub-accounts, which is equivalent to the box office equivalent of 150 million yuan in the cinema market, which of course requires the production level of online movies to be in line with cinema movies."
As Zhang Meng, a director who graduated from the Beijing Film Academy, said, "I make a movie, no matter where it is broadcast." While ensuring the production level of the theater level, the original and production company Broken Wave Film and Television superimposed suspense, the "Eight Masters" League of Legends setting, a large number of special effects and other commercial elements on the traditional elements of action martial arts, and strived to create a refreshing suspense for young video website users.
The death-defying sword came out again, and the eight masters were bloody. In this summer, together with the protagonist to solve the suspense of the jianghu, and with the eight masters to feel the ups and downs of the martial arts, just on July 24, tencent video exclusive launch of the "Resurrection of the Deadly Sword", and will reveal the final mystery of the "Blood Of the Deadly Sword" on July 27.