Sydney live broadcast connotation Anna, internet celebrity anchor also rolled up?
Double Ten has passed Double Eleven will be far away?
Many media predict that the popularity of this year's Double Eleven will be lower than in previous years, but the Internet celebrity anchors are still riveting enough to warm up for double eleven.
Since last year, the schedule of Singles' Day has been advanced to October 20. This year's Double Eleven will also start warming up early.
Where there are people, there will be wars, especially on the double eleven warm-up stalls, many anchors come and go.
With words as a shield, with a price as a weapon, killing the sky darkly, so that a group of netizens can eat melons while planting grass, so unhappy.
As the saying goes, people are not many. In the first two years, Taobao's brother and sister connotated each other, one would grab the lowest price, and the other would imitate each other's speech to imply that the other party was falsely publicized.
Now, it's Sydney, the rising Internet celebrity anchor.
This year, Sydney won the third place in the ranking of anchors with goods on the whole network with its self-created "Sydney Fan Festival".
After the red, Sydney also has traffic, the attention is also high, and there are more onlookers when there is wind and grass.
On October 10, some netizens said that the Sydney live broadcast room and the Anna live broadcast room were pinched.
Who is Anna, is the owner of the first store of Taobao women's clothing in the mouth of netizens, and clothing is also the main business of Sydney.
One is the first store, the other is the top three on the whole network, and there will be a battle between the two.
Just two days ago, these two Internet celebrity anchors began to carry furs, and I don't know if it was a coincidence or caught up. The two people's live broadcast room actually appeared with clothes of the same material and similar style.
Sydney has always taken a price war that can win the hearts of consumers, you sell 3000 I will sell 1500, how much can be earned is another say, but the heat and sales of this piece must not lose.
Anna, on the other hand, has always flattered the business philosophy that customers are not Gods, and they love to buy or not to buy. As the first women's clothing store, natural fans have high sales, and the confidence of the big store is one of the sources of Anna's pride.
Anna, who has always been proud, naturally does not fight a price war.
You can even boldly guess that Anna's live broadcast style may still be the hard-working people and store features.
Otherwise, how can you watch the sales of clothes with similar materials and styles being pulled apart by Sydney 10 times, and then the first reaction is not to rush to catch up with the price reduction and sell goods, but to refer to the attack on the family?
Some enthusiastic netizens shared what they saw in Anna's live broadcast room: when I entered her live broadcast room, I heard her scolding her husband loudly: "You tell me a fart!" ”
Their husbands have been scolded, and the staff is naturally walking on thin ice, saying the wrong thing to deduct wages.
The more urgent the more wrong, the more an Anna's family operation was deducted 2,000 wages on the spot due to operational errors during the live broadcast.
Anna scolded her husband angrily in the live broadcast room, and Sydney's husband calmly assisted Sydney in the live broadcast room.
Anna said directly in the face of the price that was much lower than the price of her own live broadcast room, "You don't want to buy a bargain to replace something, you must be a rag when you receive the goods." ”
This is not "bibo burning", watching the war burn.
I think that when Wei Ya said in a live broadcast of a facial cleanser that Li Jiaqi had recommended, "cleanser can only be cleaned, there is no whitening", and also said that she sold something to say, and would not say "good to death". When the assistant next to him echoed, he would also say "it seems that a friend of mine said so", and afterwards, he also deliberately made a big circle.
Here Anna is worthy of a violent temper, and in the live broadcast room, she said that the other party's "bargain" was not even a "flat replacement", and the "rag" was incompetent.
And Sydney's husband responded lightly in the live broadcast room with a sentence of "the gold buckle and fur are one, that is really cheap, and there are more than two thousand pieces in the other live broadcast rooms", and the art of language is displayed here.
In a word, it allows consumers to get a glimpse of the industry's cost insider, and also hit back at the other party, which reflects the advantage of their own price.
This war is not over, Anna's side of the consumer response to confirm the receipt of goods can enjoy the discount, and the customer service attitude is very poor; Sydney's husband immediately said in the live broadcast room that even if it is a single return can also enjoy the discount.
Coming and going, isn't the head anchor's Internet celebrity rolled up?
In fact, the price war between the heads has gradually come to an end recently. On the one hand, because the low price always has no bottom line, you give a 70% discount I will give 6% off, you send a small sample I will send formal wear, sometimes the price war is dark when the merchant can not even keep the cost.
Previously, many merchants complained that when the anchor brought goods, it seemed that the merchants would be magical, all the goods did not need to cost, and even some merchants said that the more they sold, the more they lost.
Therefore, some merchants who are not strong enough in capital and cannot lose money and make money have silently withdrawn from the live broadcast track.
On the other hand, wanting to make traffic and not wanting to lose money has spawned all kinds of fakes. Mr. Dong's live broadcast room will fade jewelry, Pan Zigazi are selling fake wine, originally for the welfare of consumers and finally turned into coaxing consumers to earn traffic, such a vicious price war is still not good.
Since the price war is now not working, why Sydney can rely on the price war to let the same material and style of clothes sell more than 20,000 pieces in their own live broadcast room, but Anna only sold more than 2,000 pieces, a full ten times the gap is still a little something.
In fact, this time Anna's fiasco Sydney really has something to do with Anna herself. Some netizens said that Anna is notoriously ill-tempered, and Anna's shop has always taken the high-cold route.
Anna once directly angered consumers in the live broadcast, and she was not used to it at all. Say that their employees themselves want to say how to say, if netizens want to manage it, they will be the boss.
He even said that he didn't need marketing, and he didn't love to buy or not. Is this very different from the legendary shop bully?
Anna's store also relies on its fans and popularity for many years to rarely engage in activities, even if it is very small. Some netizens said that when the customer service is arranged, it is very big store style, and when doing activities and discounts, it is very stingy to pick and search.
It can be seen that Sydney's victory this time is not all the credit of the price war, but Anna has long since self-destructed eight hundred, and lost under her own high price and arrogance.