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Suining: Cultural Tourism Empowerment Helps Rise to the "Star of Chengdu and Chongqing"

Suining, the central node of Chengdu-Chongqing region, the center of Bashu culture, the "State of Wenxian" is famous in Kyushu.

In this place of the cultural context of Zhong Lingyuxiu and Renjie, Chen Ziang, Jia Dao, Wang Zhuo, Huang E, Zhang Pengfei, Zhang Wentao, Jing Yinyu and other generations of talents and talents are brilliant, and the blessings of literati and inkers have added to the historical and cultural heritage of Suining.

On October 20, the CPC Central Committee and the State Council issued the Outline of the Planning for the Construction of the Twin Cities Economic Circle in the Chengdu-Chongqing Region, which injected a "cardiotonic agent" and provided a "weather vane" for the economic and social development of cities within the scope of the "Double Circle" plan.

New situation, new tasks, new requirements. As one of the "double circle" cities, what is Suining doing?

On August 27, the Eighth Congress of the Communist Party of China In Suining City clearly put forward: focusing on "building an important gateway hub linking Chengdu and Chongqing and a strong city with a green economy on the main axis of Chengdu-Chongqing development", it will be integrated into the chengdu-Chongqing twin-city economic circle in an all-round way, a comprehensive docking of the Chengdu metropolitan circle, and a comprehensive promotion of high-quality development, strive to build the "three cities" and "three capitals", vigorously implement the "six major benchmarking campaigns", and accelerate the rise of the "Chengdu-Chongqing Star".

Among them, writing this article on cultural tourism is a key part of Suining's construction of "Chengdu-Chongqing Star".

Li Jiang, secretary of the Suining Municipal CPC Committee, said that it is necessary to play a good role in the cultural card of nourishing the heart, take the road of integration of culture and tourism, do a good job in the "big cultural tourism" industry, accelerate the construction of regional cultural tourism and recreation centers, concentrate on building a well-known and highly reputable "famous city of cultural tourism", and better play the role of culture and tourism in the new journey of building the "three cities" and rejuvenating the "three capitals" and accelerating the rise of the "Chengdu-Chongqing Star".

In fact, since june 2018, the Third Plenary Session of the Eleventh Plenary Session of the Provincial Party Committee proposed to accelerate the construction of a strong tourism province and an important tourist destination in the world, Suining has made decisions and deployments against the provincial party committee and strived to write a brilliant answer sheet for the integration of culture and tourism in the new era.

During the "13th Five-Year Plan" period, Suining held high the banner of creative tourism, firmly implemented the strategy of integrated development of culture and tourism, and realized the cultural tourism industry from scratch and from small to large in the case of insufficient resources such as famous mountains and rivers and scenic spots, and its tourism revenue increased from 25.1 billion yuan in 2015 to 56.3 billion yuan in 2019, an average annual increase of 22%. At the same time, literary and artistic masterpieces continue to emerge. More than 340 fine works of Sichuan opera, acrobatics, literature and so on have been created. On average, more than 20 key cultural and tourism projects are promoted every year, and a total investment of 28.69 billion yuan has been completed. In 2020, the city achieved a total tourism income of 38.689 billion yuan. The image of urban tourism has been greatly improved, and it has won many honorary titles such as "China's Top Ten Livable Cities", "China's Most Beautiful Health and Leisure Tourism City", and "Annual New Cultural Tourism Communication City Award" at the 2019 Boao International Tourism Award. The upward curve outlines the good development trend of Suining's cultural tourism industry.

Looking forward to the future, Suining Cultural Tourism has set its goal and only strives for the day: by 2025, Suining will strive to build a national-level tourist resort, and basically build a Yangxin Cultural Tourism City with significant increase in population inflow and significant expansion of consumption scale. By 2035, we will fully build a well-known and high-reputation Yangxin Cultural Tourism City, and realize the rise of the central part of cultural tourism in Chengdu and Chongqing!

Keywords: fresh

Relying on the ecological foundation to plant a deep cultural foundation

Suining City, Shehong City, fujiang river, Zi river meet here, the green mountains on both sides of the river stretch, full of freshness.

Starting from the urban area of Shehong City, driving along the newly built tourist ring road for about 10 minutes, a "long corridor" "hidden" between mountains and rivers jumps out in front of you.

The 6-kilometer-long Liangjiang Gallery connects the simple and elegant Wenzong Garden and the modern pastoral Luohu Peninsula, presenting a poetic picture of the revitalization of Shehong Village. In this picture scroll, there are landscapes of the earth, flowers and seasons, ginkgo dyeing autumn, peasant hometown sorrows, cliff sculptures, connecting the flood coast tourism into pieces, and deeply integrating the agricultural culture and tourism, so that tourists can not only enjoy the beauty of the two rivers, but also experience the "long life" of the countryside.

On the other side, in the Yonghe Modern Agricultural Park in Chuanshan District, there is also a "painting" that is being carefully depicted and colored.

"We will upgrade the landscape design of Phoenix Lake, and turn the idle houses on the lakeside into characteristic homestays, and not far away will also build projects such as tiangeng stages and rice field hot pots..." Looking in the direction of Wu Lei, head of the planning and construction department of the Yonghe Modern Agricultural Park Management Committee, a modern agricultural park with beautiful scenery and diverse functions seems to be in front of us.

According to Wu Lei, in December this year, Yonghe Modern Agricultural Park will officially start construction of Suining Youth Comprehensive Practice Base, which is scheduled to be officially put into use before October next year, when it will meet the centralized accommodation and practical activities of 1,000 students at the same time. "Integrate modern agriculture with ecology, culture, creativity, sightseeing, experience, health care, education and other formats, and create an agricultural cultural tourism industrial park integrating agricultural tourism, green ecology and leisure vacation."

In fact, if you overlook Suining from a high enough place, there are many more attractions that make people fresh and eye-catching. Guanyin Lake Wetland Park, Jiulianzhou Ecological Wetland Park, Lianli Park, Shenglian Island World Lotus Expo Park... Like an "emerald", it is set on the city map of Suining.

"Fuling Weiqiao, Fujiang Weiqing, Steep and Clear, Jie is Suining." At present, Suining, as one of the "Top Ten Eco-leisure Tourism Cities in China", is upgrading "parks in the city" to "cities in cities" with the Fujiang River as the vein, the two mountains as the screen, the four waters as the corridor, the five greens as the wedge, and the multi-point as the garden, doing a good job in landscape articles, vigorously adding color and color, and building a colorful ecological pattern.

Next, Suining will rely on the resources of "one lake, three islands" in the central urban area, integrate cultural elements and tourism services into urban planning and construction, and take the four states of "ecological water capital, cultural water capital, business water capital, and form water capital" as the construction concept to achieve ecological economy and economic ecology, take "water" as the soul, stimulate urban vitality, and make Suining City have both appearance, more temperament, more quality and more characteristics.

Keywords: Qinxin

Dig deep into the cultural connotation to stimulate the glory of the times

In October, shehong city on the banks of the Fujiang River. The autumn wind blows on Jinhua Mountain, accompanied by the rustling of leaves into the "ancient reading platform", trance can still hear the sound of Chen Ziang, the "generation of Wenzong" 1300 years ago, reciting poetry here, and can touch the thick historical and humanistic symbols he marked for Suining, a thousand-year-old cultural context;

In the Tuopai Shede Cultural Tourism Zone, the 18 living cellar ponds handed down from the Ming and Qing dynasties are still well preserved, and a pot of aged and fragrant old wine and a long burst of wine aroma tell the thick history;

In Zhuo Tuojing Town, Daying County, Liao Jirong, the inheritor of Sichuan's provincial intangible cultural heritage, used the salt deep drilling and drawing technique of the Daying Well that has been passed down for thousands of years to talk with the land under his feet, telling the countless praises of the world today for the first batch of national intangible cultural heritage Zhuo Tuojing's stories about the "Father of World Drilling";

In Niujiaogou Village, Dashi Town, Pengxi County, Wang Dexun, the old village secretary dressed in Red Army costumes, stood in front of the landmark of the "Pengxi Uprising Niujiaogou Ruins", telling visitors the revolutionary story of the "Niujiaogou Uprising" that took place here, and also telling the gratifying changes brought by this red cultural tourism project to Niujiaogou Village;

"The sun comes out of the red sky, climb up the stone bag to hit the stage, hit a hammer to roar, the stone splits into two halves..." At the Anju District Culture and Arts Center, an original intangible cultural heritage play is being staged, and the visual impact of the stage effect attracts tourists from the south to the north. This is the cultural tourism performing arts brand intangible cultural heritage musical "Masonry Trumpet" carefully built by Anju District.

……

Walking in the major cultural and tourism attractions in Suining, brick by brick, grass and tree, everywhere are traces of culture, and you can touch the thousand-year history at any time. The splendid culture not only moisturizes Suining City, but also moistens Suining's tourism industry.

"With the promotion of Ziang culture, nowadays, many tourists will change into Hanfu and go to the reading desk to take photos." According to the narrator of ziang's hometown cultural tourism zone, at present, new forms such as 3D animated videos and two-dimensional code scanning and answering questions in the reading desk have also made more and more people interested in Chen Ziang's story and spirit.

Also attractive is the "Pengxi Uprising Niujiaogou Ruins". "Since the beginning of this year, the scenic spot has received more than 80,000 tourists of all kinds. Among them, many grass-roots party organizations and enterprises and institutions have chosen to carry out theme party day activities, patriotic education and various types of red culture (party history) special training. Wang Yi, general cultural adviser of the Niujiaogou site of the Pengxi Uprising, told reporters that in the next step, in response to the proposition of "how red culture is red", Niujiaogou Village will also build projects related to leisure and health care, modern science and technology agriculture, etc., to create a red cultural pastoral complex.

Culture is the soul of tourism, and tourism is the carrier of culture.

At the Eighth Party Congress in Suining City, Li Jiang clearly proposed that culture casts the soul and tourism empowers. It is necessary to accelerate the promotion of cultural inheritance, create tourism logos, play a good role in the cultural card of yangxin, take the road of cultural tourism integration, implant cultural content and civilization symbols into scenic spots, tell the suining story of "interesting, imageful, intentional, intentional, intentional and meaningful", and accelerate the construction of a well-known and high-reputation Yangxin cultural tourism city.

Focusing on the cultivation of heart culture to compose large articles and good articles that meet the needs of the new era, Suining has made all-round efforts: on the one hand, it integrates cultural research forces and resources, establishes the Suining Historical and Cultural Research Association, and systematically sorts out the historical origins, development contexts and basic trends of Suining's excellent traditional culture. At the same time, efforts will be made to promote the investigation of cultural heritage resources in the Fujiang River basin of Bashu, strengthen the research work on the history and culture, historical celebrities, folk customs, and ruins of the Fujiang River Basin in Bashu, and form a number of original and iconic academic research results with the characteristics of Suining local culture.

In addition, Suining will also strengthen the research on the connotation of Yangxin culture, integrate cultural genes such as red culture, salt and halogen culture, poetry and wine culture, Song porcelain culture, folk culture, calligraphy culture and other cultural genes in the region, excavate the cultural connotation of modern industries such as lithium battery, natural gas, and scientific and technological manufacturing, form a yangxin cultural system integrating red washing, folk customs and tranquility, poetry and wine Qinxin, etc., and shape a large cultural IP with high recognition and strong vitality.

Keywords: innovation

The icing on the cake is to do the development pattern of excellent cultural tourism

In late October, the construction site of the Silk Road Fantasy City, a provincial key cultural tourism project located in Daying County, the "Tianfu Tourist Famous County", was bustling with traffic.

"At present, the main building and decoration of the Silk Road Divine Lantern Theater have been completed by 90%, the group rehearsal of the actors has also been completed, and more than 300 actors will come to the stage area to cooperate with lighting and stage." Hu Jianguo, deputy general manager of the Silk Road Fantasy City, told reporters that it is expected that in November, the "Silk Road Divine Lantern" live-action drama "will complete the joint practice audition of the play, and the tourists who come to Suining will have a new 'punch card place'!" ”

In fact, on the development road of Suining's cultural tourism industry, "innovation" has always been one of the key words.

Innovation, "old internet celebrities" play a new trick - on October 10, the Dead Seaview Area officially began to enter the "time of progress" of the second phase of upgrading. Walking into the Dead Sea View Area, the reporter found that many tourists familiar with the attractions are undergoing "disguise". Fan Yongli, assistant general manager of Chengdu Tianyou Tourism Group, told reporters that after the first phase has completed a number of outdoor landscapes and functional upgrades, the second phase began to upgrade the "One Thousand and One Nights" water world, the Sun City hotel area upgrade parent-child, salt therapy and health care room, the hotel public area new meditation space, parent-child salt fun area, salt mist experience center, salt foot bath experience center, Sun City hotel façade, ground and so on. "The newly upgraded Dead Sea is scheduled to officially meet visitors in February 2022!"

Innovation, the old wine altar "brewed" out of the new taste - Tuopai Shede Cultural Tourism Zone, Tai'an Workshop, Shede Art Center, Ecological Winemaking Workshop, Pottery Altar Wine Storage Warehouse... Tour all the way to the wine aroma. "So far, 239,800 people have entered the park." The relevant person in charge of Sichuan Shede Wine Culture Tourism Co., Ltd. told reporters that as a national-level 4a tourism area, the park is positioned as "building China's first-class liquor culture town", and through the way of "tourism +", it will develop "Chinese liquor cultural town", "industrial tourism tourism tour", "industrial research tour", "ecological health tour" and so on. The person in charge revealed that in the second half of the year, theme activities such as "Old Wine Sealing Tour" will also be launched.

Innovation, the city center adds a new landmark of the city - as the first cultural landmark building in Suining, the Suining City Cultural Center, from the outside, the architectural complex is like a flowing landscape painting, and like a lotus leaf, green, open and flexible. Walking in, the Suining Cultural Center, which is composed of urban and rural planning exhibition hall, green development experience hall, science and technology museum, museum, library, party history party building hall, cultural center, archives, geological museum, youth palace, and intangible cultural heritage center "nine halls, one palace and one center", is like walking into a bridge connecting the past, present and future of a city, focusing on suining's long history and brilliant culture, which is favored by tourists.

Relying on cultural tourism resources, we will innovate and polish the brand of cultural tourism. In recent years, Suining has added 130 new cultural and tourism brands of various types. Daying County has been rated as Tianfu Tourism Famous County, The First Ten Strong Tourism Counties in Sichuan, the First Batch of Strong Rural Tourism Counties in Sichuan, and the Provincial All-round Tourism Demonstration Zone; Shehong City has been rated as a Provincial Rural Tourism Strong County; Anju District has been rated as a Demonstration County of Sichuan Province's Modern Public Cultural Service System and "The Most Investment-Worthy Tourist Destination in The Country"; Chuanshan District has been awarded the Sichuan Provincial Wisdom Radio and Television Demonstration Zone; and Pengxi County has been awarded the title of "2018 National Top 100 Deep-Breathing Small Cities".

The "14th Five-Year Plan" period is a key stage for Sichuan Province to accelerate the construction of a culturally strong province and a strong tourism province, and it is also an important stage for Suining City to build a regional cultural tourism and recreation center and build a famous city of cultural tourism. The "Outline Of the Planning plan for the construction of the Twin Cities Economic Circle in the Chengdu-Chongqing Region" proposes to "fully tap the cultural tourism resources, promote tourism with culture, promote culture with tourism, tell the story of Bashu well, and create a world-class leisure tourism resort with international style, Chinese flavor and Bashu rhyme." ”

The times have demands, and Suining has actions.

Liu Huiying, mayor of Suining City, said that Suining will carry out research on the culture of the Fujiang River in Bashu and build a cultural system of nourishing the heart characterized by red washing, folk customs, poetry and wine, and Lotus Qingxin. Promote the construction of suining media and cultural centers, silk road fantasy cities and other projects, support the creation of national-level tourist resorts in Guanyin Lake and the Dead Sea of China, and build a cultural tourism development pattern of "two cores, three districts and one ring". Deepen the creation of a safe and comfortable consumption city, and do excellent brands such as special cuisine, tourism and performing arts. Promote the creation of famous tourism counties and famous brands in Tianfu, and strive to create a national-level pilot city for cultural and tourism consumption.

Green water and green mountains pave the background color; cultural heritage adds bright colors; innovation and development enhance color.

At present, Suining is seizing major strategic opportunities such as the construction of the twin-city economic circle in Chengdu-Chongqing region, rural revitalization, and new urbanization construction, adhering to the concept of global tourism development, deeply implementing the "Suining City"14th Five-Year Plan for Cultural and Tourism Development" and other 3 overall plans, activating and utilizing Suining City's cultural and tourism resources, taking Yangxin culture as the core, global tourism as the guide, creative tourism as the driving force, and leisure and vacation as the feature, accelerating the construction of a number of supporting projects, creating a number of tourist resorts, and creating a series of "Tianfu Tourism Famous Brands". Accelerate the construction of a well-known and high-reputation cultural tourism city.

Suining, a famous city of Yangxin Cultural Tourism that is happy for the near, far away, and safe for the living, is rising.

Suining, a "star" of cultural tourism in the economic circle of the twin cities in the Chengdu-Chongqing region is rising!

(Sichuan Economic Network reporters Zhang Xiaoxing, Tang Qianhui, Zhang Linqi)

【Source: Sichuan Economic Network】

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