The 2018 Pyeongchang Winter Olympics is coming, the ice and snow atmosphere is getting stronger and stronger, on December 24, short track speed skating Olympic champion Li Jianrou was invited by Tencent Sports to appear in Beijing Blue Harbor, interacting with teenagers enthusiastically, teaching ice sports skills, sharing the fun of ice and snow sports, Tencent's "Ice and Snow Sports Love Program" was also officially launched.
As the gold medalist in the short track speed skating 500 meters at the Sochi Winter Olympics, she became famous overnight because the winning process was too dramatic, making her "Lady of Luck". After that, Li Jianrou chose to retire and began a new life course, because it was too low-key, Li Jianrou's post-Olympic life was little known and changed a lot. Today, she is an associate professor at Northeast Normal University and a phD student, and he also founded the Ice and Snow Club named after himself in his hometown of Jilin to cultivate talents for ice and snow projects.
On December 23, Li Jianrou and his lover Zhang Yifan held a wedding in Guangzhou, completing another major event in his life. The next day she appeared in Beijing to share the fun of ice sports with a group of children. At the scene of the event, Li Jianrou appeared at the Blue Harbor Ice Rink wearing a red cloak, wearing a mask, and holding a penguin doll. Although their faces were obscured, the children recognized the identity of the Winter Olympic champion at a glance, shouted Li Jianrou's name, and asked for autographs and photos, showing adoring eyes. After the penguin doll was sent, Li Jianrou and the children launched the "Penguin Ice Competition" - two positioning points were set on the ice rink, and in 1 minute, Li Jianrou and the children got more dolls than who got them. Competing with the Olympic champions, the children did not have the slightest fear and competed hard. Li Jianrou was also childlike, pretending to be trying to slide, but sliding very slowly, and finally "successfully released water" to get the last place.
As the only Internet service partner of the Chinese Olympic Committee for 2013-2020, Tencent Sports has always been committed to the coverage and promotion of major events. The "Ice and Snow Love Program" launched by Tencent will continue from this year until the 2022 Beijing Winter Olympics, during which Tencent will guide more people to understand, participate in and love ice and snow sports from the role of the media. Tencent will attract the attention and participation of the public from four levels: scene creation, original content, focus events, and advantageous resources, and promote the popularization and deepening of ice and snow culture in China.
Tencent Sports has been associated with ice and snow sports for a long time. From becoming the only Internet service partner of the Olympic Committee in 2013, to being responsible for the construction and daily operation and maintenance of the official website of the Winter Olympic Bidding Committee in 2014, to becoming the exclusive Internet partner and new media sponsor of the Chinese Skating Association, Tencent has continuously cooperated with top international event institutions. At the beginning of the 2015/16 season, Tencent Sports signed an exclusive broadcast rights contract with the International Skating Federation (ISU), as well as the live events of the KHL Continental Ice Hockey League and all away on demand, in January 2017, Tencent Sports and NHL launched a five-year exclusive cooperation, and top events such as Boiling Snow, Ice Star and X-game are also included in Tencent's ice and snow layout. In addition, Tencent Sports' agency Winde Sports has reached an exclusive commercial agency cooperation with Wu Dajing, Zhang Hong, Zhou Yang, Fan Kexin and other ten main members of the short track speed skating and speed skating team to accelerate the layout in the field of ice and snow sports.
Ice and snow sports have endless charm, stimulate the love and participation of young people, and will become a solid foundation for the popularization and development of ice and snow sports. Ice and snow sports are ushering in a good opportunity for development, Tencent continues to promote ice and snow culture, so that more people into ice and snow sports, inject vitality into the development of China's ice and snow sports.