Huang Xin, secretary of Meike Home Furnishing: The post-90s generation has now become the main consumer force in the home furnishing market

Every reporter Chen Yaolin

Today (November 24), the "2017 6th China Listed Company Leaders Summit" with the theme of "New Era, New Opportunities and New Responsibilities" was held in Chengdu.

As one of the heavy theme forums of the day, the "2017 China Consumption Upgrading and Retail Innovation Forum" held a heated discussion on the transformation of China's retail industry under the wave of consumption upgrading, with the topics of retail revolution driven by new technologies, upgrading and breakthroughs in the consumer goods industry, and reform and development of retail channels.

Roundtable Dialogue of China Consumption Upgrading and Retail Innovation Forum 2017 (Photo by reporter)

Huang Xin, secretary of the board of directors of Meike Home, said that the integration of the industrial chain from furniture manufacturing, marketing and wholesale to retail multi-brand is the future development path of Meike Furniture. "Five years ago, Markor Home has recognized the changes in the current consumption upgrade. For example, the post-80s and post-90s have entered the marriageable age, and the first time they buy a home has also made them the main consumer force in today's home furnishing market. "Markor Home is also aware of the needs of customers for personalization and customization, and creates a multi-brand strategy.

The following is the original text of the Huang Xin roundtable dialogue of Meike Home Furnishing Secretary:

Five years ago, Markor Home has recognized the changes in consumption upgrading, the changes in consumer groups, especially before some guests talked about the emerging consumer force after 80 and 90, especially for the home market, now after 80, 90 into the marriageable age, the first home has also made them the main consumer force of the current home market, they are also very concerned about the diversification and personalized needs of the entire home products, and we are doing some strategic layout. The first action we made after the listing of Meike Home in 2000 was that we established our own brand in China, and since 2014 we have begun to promote multi-brand, the reason why we want to promote multi-brand, we have seen the changes in such a market now.

The positioning of Meike home, it is relatively high-end, it is classic romantic, we began to launch the franchise brand art in 2014, it is pure American, is bohemian style, it is into the store, is the franchise model, and then we launched the ev brand, this brand is for the younger more personality cool consumer groups, for the problem of the host just now, everyone is now personalized, customized needs, we have prepared for 5 years. That is, just on November 1st, we released a new Internet custom brand called "Free Home" in Water Cube, which is actually aimed at the main group of young consumers now, who have their own ideas about their own home, they do not want to buy finished furniture, they hope that their home is different from other people's homes.

The brand "Free Home" is truly a c2m model, we are the first in the solid wood home industry to let customers face the factory, through standardized parts, as well as our components, to form our personalized products. We just want consumers to play with furniture like Lego toys and organize their own homes, which is also our multi-brand strategy to cater to the layout of the current consumer group changes.