Recently, the green rice from the water source of Qiandao Lake in Zhejiang Province launched a cat night joint model, and will share the results of the protection of the water source of Qiandao Lake with hundreds of millions of netizens on the double eleven global carnival night, calling on people to pay attention to water source protection and build a better life, which is also the first time that the green environmental protection story has appeared on the Internet evening.
Double Eleven is approaching, and more people are buying rice for the new season online. Some netizens found that this rice produced in Qiandao Lake, Zhejiang Province, was labeled "cat night joint model" in the store, and the price was only 1 yuan. According to the staff of the online store, rice is part of the water source protection achievements of the Qiandao Lake Water Fund, and this year's water source protection project will be on the cat night, so it was decided to launch the "cat night joint model" rice at a price of 1 yuan, "and netizens share this environmental protection results, but also want to let more people understand the importance of water source protection in this way." ”
Qiandao Lake ecological rice cat evening joint model (courtesy of Youku)
According to the staff of the Qiandao Lake Water Fund, in order to protect the water source of Qiandao Lake, in 2018, Alibaba Public Welfare Foundation and partners jointly established the Qiandao Lake Water Fund, "reducing the use of chemical fertilizers and pesticides from the source; establishing ecological interception ditches to absorb and purify fertilizers and pesticide residues; and finally restoring wetlands and rebuilding the ecological environment." ”
Qiandao Lake Water Fund staff sample water sources (Courtesy of Youku)
The data shows that in the three years since the establishment of the water fund, by improving farmers' production methods and environmental awareness, the nitrogen and phosphorus content in agricultural drainage has been reduced by 40%-50%. It is understood that the "cat evening joint model" rice comes from the test field of the water source reserve.
Farmer Yu Yuetian said that in the past, environmental awareness was weak, and he felt that fertilizers could only be better if they used more harvests. After the public welfare environmental protection organization came to the local area, it helped to study the amount of fertilizers and pesticides used, and taught farmers how to plant scientifically under the premise of protecting water sources, "Now that fertilizers and pesticides are used less, planting an acre of land can save more than 200 pieces." ”
Tea farmer Luo Ganping said that after planting according to the new method, the quality of tea has improved, and now each mu of land can increase by more than 800 pieces, "Our village is now planted like this, and several villages next to it are also following the study, not only the income has become more, the environment has also become better." ”
In response to the green and low-carbon lifestyle initiative proposed by the state, this year's Double Eleven Global Carnival Night added the theme of green environmental protection for the first time, and the protection of the water source of Qiandao Lake will become a sample story, presented in front of hundreds of millions of viewers through live broadcasting.
According to Lin Zhiqiang, vice president of Youku and chief producer of 2021 Cat Night, since 2019, Cat Night hopes to integrate the imprint of the times and social concerns every year, from poverty alleviation, to rural education, to green low-carbon and traditional culture, with the help of cat night scenes to transmit Chinese culture and tell Chinese stories. "In addition to green environmental protection, this year's cat night also integrates elements such as low-carbon travel, public welfare treasures and intangible cultural heritage, so that the audience can see the wonderful program at the same time, but also bring the warmest emotional resonance."
Source: China News Network