In the past, the "investment" part of venture capital, the most important thing to win was what kind of project channels there were - broad, sufficient, high-quality project channels can guarantee "investment". To make an investment is to find good projects. There is a saying in the industry: good projects do not go out of the circle. Investment is often done by acquaintances, acquaintances recommend each other, acquaintances' network is not only large, but also relatively smooth.
While this is a venture capital 1.0 idea, it makes perfect sense and is practical. Investment itself is like this. In the past, investment was to establish a broad project channel first, and then make a judgment, which everyone did. This is why there are well-known investors and institutions, because good projects will find good investors, which is the effect of cattle and cattle.
Yang Shoubin, the latest self-proclaimed "Yang Upgrade". Founder of Chunguangli Industrial Capital Group, founding partner of Honnet Capital, president of Angel Federation, executive vice president of Shenzhen Science and Technology Entrepreneurship Promotion Association, co-chairman of Silicon Valley High-tech Entrepreneurship Association, founder and executive vice president of Future Entrepreneur Club.
Lu Xinzhi is the founder of the new media matrix of financial technology, a well-known business observer, an industry perspective company analysis expert, and an investment and financial management expert.
Yang Shoubin has a profound reflection on this: "We investors all say that investment is investment. This sentence is very correct, but in fact, I feel that the entire investment circle, including me, is still different from saying and doing in implementing this sentence. Because our team puts most of its energy into researching the industry, business, financial data, patents, profits, employees, and so on, we spend very little time studying the founder.
To put it bluntly, the past "vote" link was to get married first and then make up for love.
Yang Shoubin said: "Specifically, you invest in a project decision-making time is very short, within a week of decision-making or even the same day to decide to vote, as soon as you see people feel that it is okay to make a decision, in fact, after that you still have to spend a few months to investigate his project." Then, you will find a lot of problems and the marriage will start to become unhappy. ”
"And after investing in it, and then carefully investigating, you find that you don't know enough about this founder, the founding team, his business model, industry status, project data, etc., too little!" You don't even know what to expect from this founder. His atmosphere and discord with his team members? What about his genes, his abilities? What is the emotional intelligence and pattern? A lot of problems arise. ”
Therefore, from the perspective of "throwing", Yang Shoubin feels pain, his "spring light" must do a complete upgrade, the most core step of which is to upgrade the past "first get married and then fall in love" to "talk about love and then get married".
"Because Chunguangli is doing industrial upgrading service chain, we have eight service systems: big data system, think tank system, investment promotion system, industrial space and real estate system, talent system, IP culture system, capital system, service system, we have completely established a system around industrial upgrading and capital."
In this system, there are hundreds of thousands of enterprises running every day, who come to participate in our summit, 'leopard change', Chunguang Gate, industrial university, and then land with us. That is, many enterprises, from the start-up to the growth and maturity are active in our platform, in this ecosystem.
So, through this process, we already know these founders very well, we don't need to look at the project to investigate the founders, because we grow together, they have always been floating in our ecology, naturally, the founders and all aspects of his company we know very well, we can pick out a reasonable and suitable object. ”
This is the "vote" of "first talk about love and then get married" in Yang Shoubin's planning.
When they know the company very well, the accuracy of the investment, the success rate is extremely high.
"For example, for example, Chunguangmen, because we have some successful entrepreneurs and investors as leaders, we recruit 18 disciples every year to do full empowerment services. The so-called full empowerment means that all my resources and wisdom must be released to them, and we are teachers and apprentices for a lifetime. In this process, classes, trips, meetings are all together, so I get along, I know everyone very well, when I decide to invest in a company, the accuracy and success rate is extremely high, this is just our first advantage.
The second advantage is that when Chunguangli decided to invest in this company, often we want to have a very low valuation, why can we do it? Because our platform can give you more than just money, which is empowering investing. In fact, there are not many investors and institutions that can do this. ”
Yang Shoubin once said in 2017 that in the future, two or three partners with more than a dozen investors, the era of a small group of investment has passed. You have to have capabilities other than capital, especially the ability to fully empower entrepreneurs. So, today, full support for entrepreneurs is no longer just a slogan, it must become a practical value and role.
He summed up his experience as follows: "When we invest in some companies, because we can empower these companies, we can help them solve problems, and we can get a low valuation. ”
"We invest accurately, the valuation is low, and we can fully empower the founding company, which naturally forms a virtuous circle." At present, the price of our investment now is basically the price of the last round of investment of the enterprise, you have to ask the enterprise and the investors of the enterprise are willing to do this? The answer is yes! Because we voted, they all felt earned! ”