Whether your product can be exploded, the most important thing is nothing more than click rate and conversion rate, and the only core that determines high clicks and high conversions is whether your traffic is accurate. Haisheng Zhi Xiaobian quietly told you: In order to obtain accurate traffic, we must label the product with accurate labels, so that we can operate the store well.
So how do we label our products precisely?
First, let's talk about what is the crowd label?
We can divide the crowd label into two categories, one is the buyer label and the other is the product label.
Buyer Tags:
The system integrates and labels the buyer's own inherent attributes and behavior records, and the buyer's tag covers previous records, buyer gender, age, hobbies, consumption level, recent search and browsing collection purchase history, etc.
Product Labels:
The system integrates and labels the inherent attributes and behavior records of the goods, and the content covered by the product labels includes the categories, brands, product characteristic attributes, and price ranges of the goods.
Second, how the crowd label is formed
If you want to quickly form a label, the introduction of accurate flow and through trains is definitely an indispensable tool.
When we open the through train, the more accurate the keywords selected, the more accurate the core conversion words are expanded, and the traffic introduced will become more and more accurate, and the accurate crowds of these drains will have an impact on the labels of stores and products, marking accurate labels, which is conducive to strengthening the weight of personalized search.
(1) Product attributes: do not meet the attributes of their own products, do not, for example, is a casual style, do not write as ol style.
(2) Product title: It is best to choose the word suitable for this product and write 30 words, so as to cover more people's needs. It is best to include keywords in the title to increase the weight of the corresponding keywords.
(3) Keywords: A keyword corresponds to a group of people, so do not scribble keywords that are not suitable for the product, so that not only the number of visitors is reduced, but also because the drainage is not accurate to disrupt the label of the product.
(4) Price: In addition to some special categories, there are several prices of treasures in a link, the lowest price and the highest price or do not have too much gap, if the gap is large, it is difficult for buyers to buy high-priced treasures. And exceeding the price range acceptable to the ordering population is bound to affect the conversion rate.
You can think from the customer's point of view, a link has abc three treasures, the price of each is 10/30/50.Although 10 pieces is very cheap, but always feel that selling so cheap, the quality is certainly not bad. And 50's? It was too high and exceeded psychological expectations. What about 30's? It is not as good as 50, but it is more expensive than 10 pieces.
He may then be able to browse links to other stores. This increases the loss rate of shop visitors.
(5) Main picture: The main picture is based on the positioning of the store, as well as the purchase crowd, combined with these two to do, the price should be matched, so that the label can be done well, as much as possible to accumulate the collection and purchase, the main picture and the price should also match, so that the baby can quickly accumulate the label in the new product period.
Third, how to label the product accurately
1. New products are labeled
(1) Strengthen tags through keywords
(2) Strengthen labeling through consumer behavior
(3) Strengthen labeling through competitors
2. Use old customers to label
You can set up a store full discount to attract old customers, old customers can be said to be the most accurate crowd of our store population, private domain traffic We have to do is to establish emotional connections and promote their repurchase
3. Through the car labeling
(1) Be sure to choose keywords in the early stage
The premise of operating the crowd is to first ensure the accuracy of the keywords, only if the words are accurate, the follow-up can be accurately labeled through crowd operations
(2) Do not open the orientation during the marking period
(3) Whether to mark the successful card through train data and targeted shopping intention keywords.
If you want to know more about the dry goods knowledge of Pinduoduo e-commerce, pay attention to Haishengzhi.