Today, Haisheng Zhi Xiaobian and everyone talk about the rules of Pinduoduo's illegal fines. In this piece, many of our novice merchants are not willing to understand the rules of a platform in the early stage, which leads to a situation in which we are easily fined in the process of operation. We all know that Pinduoduo also has a nickname called Penalty Duoduo. But compared with other platforms on Taobao and JD.com, this platform is very easy to enter and operate, and is very suitable for a novice. So we have clarified the rules for fines for violations in this section, and we have relatively avoided these problems in the subsequent operation process, so that our stores can operate better.
Pinduoduo has several common rules for penalties for violations
1. Insulting customers
If the abusive customer is robbed of the customer screenshot complaint, this is a direct fine, there is no opportunity to complain, do not make this mistake. Many of us may have operated it ourselves at first. I wouldn't look for a professional customer service to do this, so if we really meet this kind of unreasonable customer in the early stage, even if we don't talk to him directly, we must not insult the customer. Generally, a fine of 100 yuan will be paid directly to the consumer. Therefore, we must pay attention to this piece of 1. If you don't get it, you'll deliberately come looking for something for one of your $100. The same is true of these consumers.
2. Effective response rate
If the effective response rate of Pinduoduo is relatively low, it will also be fined. If your effective response rate is less than 5%, you will be penalized. What is the effective response rate? Equal to the total number of consumers who responded effectively divided by the total number of consumers consulting the merchant. That is, the time when the reply is not timely, he will assess a time period from 8 am to 11 pm, if he replies within an hour, it is called a valid reply, if he responds within an hour, it is called a valid reply. If the number of consultants exceeds 100 on the same day, and the actual response rate is less than 50%, it will be fined 1,000 yuan. Of course, if the number of consultants does not exceed 100%, there is no penalty. Whoever says this piece we have to reply to is spam or whatever. After replying, we can report this spam ad in the upper right corner.
3. Delayed/False Shipment
Pinduoduo stores have delayed delivery, false delivery, Pinduoduo platform generally requires customers to place an order within 48 hours, the merchant must upload the logistics order number, upload the logistics order number click to ship, within forty-two, fourteen hours, you should be able to find a software information for this order on the logistics platform, that is, the logistics official website. In another 24 hours, you can view the transit station information on the platform. If you do not exceed the stated time, you will be deemed to have delayed or false delivery. The liquidated damages for each link range from 0 to 10 yuan.
4. Sale of counterfeits
Pinduoduo stores sell counterfeits, which are now strictly audited on the Pinduoduo platform. Because after all, I have heard a lot of such a negative news, so the platform has been very strict in this regard, that is to say, if it is reviewed by the platform or reported by consumers, if it is confirmed by a third party to be a fake, then you will receive a notice of suspected counterfeiting, you can appeal, but the appeal fails. After that, you will receive a penalty of ten times the cumulative sales of the fakes that you did not receive.
5. Register for the event but do not participate
The registration is online and cannot be cancelled for various reasons. If you sign up for an event and the event is about to go live, and you say I'm not attending for various reasons, then you may be fined for one of your event deposits. But we will understand that depending on a particular activity, each activity is different. Some do not send, since the online activities, we can let our activities bring us more traffic, so we must calculate our profits in this area in the early stage, can not say that we feel that after the rise of the loss to go to the next activity, so it is not good!
6. Drainage outside the station
Any platform is not allowed to drain outside the station, Pinduoduo's fine for this piece is also particularly large, before because a person mentioned WeChat transfer to the buyer in the chat interface, WeChat transfer eventually led to a penalty of 100,000 yuan, so we merchants must know more about the rules of this platform when operating this platform. This avoids losses caused by unnecessary penalties. These are some common fines for violations. Although the fines of Pinduoduo are relatively large, compared with Taobao, the way to play on the threshold is relatively simple, so it is also a new e-commerce platform that many e-commerce people flock to.
That's all I'm sharing with you today.
Therefore, if the merchant wants to have a good store, he must abide by the rules of the platform and do not violate the law, because the store violation will definitely have an impact on the store, so it is necessary to remember these violations! If you have other questions you want to know, you can leave a message in the comment area Oh, Haisheng Zhi Xiaobian will reply to you immediately when he sees it!