Written by / ai Finance and Economics He Chang Luo Huasheng
Editor/ Dong Yuqing
After Qian Feng was accused of sexually assaulting women, Tian Yuan, who had served as the host of hunan satellite TV's variety show "Every Day Upward", was also revealed to have molested female college students. At present, Neither Qian Feng nor Tian Yuan has responded, and Hunan Satellite TV has suspended all work of Qian Feng. Just last week, Qian Feng also hosted an event for an automotive website and sent a message of "goodbye next year." Tian Yuan's most recent Weibo post was posted on July 18 this year, and some netizens left a message in its comment area: "Every day upwards, danger." ”
Since its launch in 2008, "Every Day Upward" has gone through 13 cold, summer, spring and autumn seasons. But the hilarity is only temporary, and now the show has long since ceased to be what it used to be. During this period, the "Daily Brotherhood" that played an important role was frequently replaced and turbulent several times. Of course, there are many attempts by the show to arouse the enthusiasm of the audience.
For this veteran program that is already in decline, the two sex scandals involving Tian Yuan and Qian Feng are undoubtedly worse after they are exposed. Although the factual part of the two incidents has yet to be further clarified and confirmed, it is already a major blow to "Every Day Upward" behind the two people.
The host was exposed to the impact of the scandal on geometry
On August 26, a user named "anna" said that he participated in the recording of "Every Day Upward" as a guest in 2010, as the host Tian Yuan took the initiative to chat with her, after the program was recorded, Tian Yuan asked her to eat Changsha snacks, on the grounds of taking things upstairs to ask her for help, but after entering the room, he put his hands on her, kissed her, pushed her down and other behaviors.
In Anna's account, Tian Yuan did not go any further that day, and then even took her downstairs to the restaurant with her friends to eat casually, and verbally molested in the car. Fearing a ban, Anna did not dare to resist and left early after the car arrived at the restaurant to pretend to have a stomachache and returned to the hotel where she was staying.
Anna said that during the hotel, Tian Yuan constantly texted and called to ask her to go downstairs, and she could only hide from her physical discomfort. Still, after returning to school, she was subjected to a year-long phone harassment from Tian Yuan.
Anna's voice actually appeared in the message area under a WeChat article, which was actually written by Tian Yuan's former colleague, Qian Feng.
On August 24, the user "Xiaoyi hopes that the bad guys will be punished" (hereinafter referred to as Xiaoyi) posted that he participated in the recording of "Every Day Upward" two years ago, and exchanged WeChat with Qian Feng under the introduction of the staff.
On February 14, 2019, Xiaoyi went to the dinner party with Qian Feng and his friends, and he said that after eating and drinking, he had a confused situation and suspected that Qian Feng had been drugged by Qian Feng. Xiaoyi said that he was already drunk and was taken home by Qian Feng, who committed sexual assault. After checking the surveillance, she found that after losing consciousness, she was forcibly dragged into the room by Qian Feng. And Qian Feng has no remorse, Xiaoyi said that he tried to package forced sexual relations as normal interactions in love.
Xiaoyi once called the police and completed the record, according to the announcement issued by the police, a special case team was set up that year and the investigation and evidence collection work was carried out, but the existing evidence could not prove the existence of rape crimes, and then made a decision not to file the case, if there is additional evidence, it can be provided to the police.
At present, the incident is still inconclusive, but qian Feng, one of the parties involved, has been suspended from all work by hunan satellite TV, where he is employed. Earlier, on August 16, Wu Yifan was arrested by the Chaoyang District People's Procuratorate of Beijing on suspicion of rape.
As a reference, Wu Yifan's drama series "Qingqiu Xing" was hopeless to broadcast, the variety show "China New Rap" series, which served as a mentor, personal singles including "Big Bowl Of Lasagna" and other works were completely removed, and there was no such person in Douban's participating works. If the Qian Feng and Tian Yuan incidents are true, what kind of ending will hundreds of issues of "Every Day Upward" face?
In fact, in the recent artist Yide storm, Mango TV and Hunan Satellite TV have issued a letter of commitment to Yide, which mentions that it will "uphold virtue and art for life" and "adhere to the bottom line of the industry", and Qian Feng is one of the 18 hosts who signed and supported it.
The day before Xiaoyi made her voice, the official Weibo of "Every Day Upward" released a preview of the new program on August 29, with Qian Feng wearing a white coat on the cover and laughing. Many users in the comment area asked the question they were most concerned about: "Can this issue still be broadcast?" ”
(Photo/Visual China)
The crazy gold sucking history of the ace show
In the introduction of Mango TV's official website, "Every Day Upward" is a "cultural public welfare talk show", which has grown into one of the two ace programs comparable to "Happy Base Camp" since its launch in August 2008, and has been called "the most iconic program of Hunan Satellite TV Weekend Entertainment Program".
In terms of production, "Every Day Upward" was created by the original team of Hunan Jingshi's "More And More Happy", to some extent, the launch of this program is closely related to the hosting of the Beijing Olympic Games. Different from the variety show that tends to show and promote puzzle games to the stars, it takes the inheritance of Chinese etiquette culture and the advocacy of social morality as the main purpose, which is intended to let the audience feel the etiquette of the Chinese nation in laughter and carry it forward.
The show has traditional costume song and dance performances, but also involves the university canteen delicious competition, can invite top dubbing artists to teach the profession to solve the puzzle, but also let the college students share the daily life... The form of entertainment talk shows was still fresh at the time, and with the interspersed forms of opening dance, interviews, interactions, singing, and situational performances, the style of "Every Day Upward" was very "family fun". What is more interesting is that because the guests come from all walks of life, the professional experience is rich, and the plain experience is closer to the lives of ordinary people, which undoubtedly further enhances the audience's sense of participation and resonance, which is both familiar and novel.
These factors laid the foundation for the show to achieve high ratings. Some users recalled that in July 2009, a certain program, just after the opening of Wang Han, was particularly proud to announce that the previous issue of "Every Day Upward" set a good result of the first rating in the country. The official blog of "Every Day Upward" also posted an article to celebrate at that time, saying that the editor-in-chief office in Taili sent a good news text message to each staff member, sighing that "after 11 months of crawling and fighting close combat, short soldiers and four-way conquest, we finally got the long-awaited national ratings championship." In Hunan Satellite TV Baidu Tieba, users even spontaneously counted the number of "national ratings first" of "Every Day Upward", which was not easy in the fiercely competitive Friday golden file.
In those years, "Every Day Upward" was undoubtedly brilliant. According to public reports, as early as 2011, at the Hunan Satellite TV Gold Advertising Resource Bidding Conference, the reserve price of 67.6 million yuan of "Every Day Upward" won the bidding king with more than 130 million naming fees, and the sponsor at that time was Xtep, who also accompanied "Every Day Upward" for eight consecutive years.
At the 2016 Hunan Satellite TV Investment Promotion Conference, Han Shu spent 1 billion yuan to win the exclusive titles of "2016 Golden Eagle Solo Theater" and "Every Day Upward". That was also when "Every Day Upward" could still suck up crazy gold. It was this year, with the decline of traditional radio and television and the rise of video platforms, it ushered in its own watershed, and also began to try to save itself again and again.
There are traces of decline
In fact, long before the Qian Feng incident, "Every Day Upward" had signs of declining ratings.
According to the data of CSM62 City, a week before Qian Feng's accident, that is, last Sunday (August 22), the daily upward rating was only 0.327%, and the same period ranked 12th in the country, lower than Oriental Satellite TV's "Extreme Challenge" and Jiangsu Satellite TV's "Masked Dance King", and the guests of this program also included "Su Shen" Su Bingtian and other Olympic athletes.
Even compared to the "Happy Base Camp" that has been competing, "Every Day Upward" seems to be inadequate. CSM62 city data shows that between July and August, the ratings of "Happy Base Camp" have been in the top 10 in the country, and occasionally in the top 6.
In fact, compared with "Happy Base Camp", "Every Day Upward" has long been in a rigid circle in the eyes of the outside world: in terms of content, "Every Day Upward", which was originally used as an opportunity to advocate "Chinese etiquette culture" in 2008, was trapped in the market of TV variety shows and was preempted by video websites; in the innovation of the host lineup, after the launch of the overtime plan "Tiantian Little Brothers" of "Tiantian Brothers" in 2016, in addition to Wang Yibo, several tiantian little brothers, including Liu Haoran and Peng Yuchang, also became popular and flew alone. He gradually devoted himself to film and television works and never returned to variety show hosting.
Under the premise of insufficient content innovation, the risks and vulnerabilities of relying on people as the signature of the program are obvious. Among them, Gao Tianhe, who entered "Every Day Upward" because of "Sound into People's Hearts", quit the program group last year because of cheating in the host qualification examination; and Wang Han also fell into the endorsement storm of p2p products. After Qian Feng's accident, another girl broke out that she had been molested by Tian Yuan. Even if none of this has anything to do with the show itself, it's still hard to cut it completely.
Since the beginning of this year, public opinion has further affected content production and its business model, such as the milk dumping incident on talent shows.
The QianFeng incident has also dragged down mango super media stock prices. As of the close of trading on August 26, Mango Super Media's stock price was 52.3 yuan per share, and its market value hovered to the lowest in a year. A person close to Hunan Radio and Television told AI Finance and Economics that the most intuitive evidence is that "Brother With Thorns and Thorns" has not driven the stock price of Mango Super Media up like last year's "Sister Riding the Wind and Waves" under the premise of good reputation at present.
(Photo: ai Finance)
However, he also believes that this matter will not be affected by the broadcast of "Every Day Upward". "'Every Day Upward' has been transformed into a local characteristics and traditional culture introduction, with its own stable audience, just change the batch of hosts."
At present, in addition to Wang Han and Qian Feng, the "Tiantian Brothers" of the original class, Yano Koji, Kim Sheng-eun, Tian Yuan, Ou Di, etc., have all withdrawn. Trapped in the innovation of the program, "Every Day Upward" will face the problem of the main creator not picking up after that. Previously, "Every Day Upward" launched the second phase of the "Little Brothers of Every Day" recruitment this year, with Artists such as Chen Shengheng, Ji Dongjie, Liu Fujie, Wu Zelin, Yuan Ruohang, Zhu Zijie and so on, but so far they have not been able to stand alone.
On Weibo, some viewers could not help but sigh, "When I was a child, the variety shows I watched every day became who I became?" ”
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